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Linda Hazelton, M.B.A. Hazelton Marketing & Management [email protected] 2146844264 1 1 Understanding Communication Style Differences—The Key to Business Development and Relationship Management
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Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Aug 04, 2020

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Page 1: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Linda Hazelton, M.B.A.Hazelton Marketing & Management

[email protected]‐684‐4264

1

1

Understanding Communication Style Differences—The Key to Business 

Development and Relationship Management

Page 2: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Communication is a Foundational Skill

• Communication, or lack thereof, influences everything we do

• You cannot not communicate

• Communication is more than words

• How we communicate is possibly more important than what we communicate

• Have your ever felt frustrated or misunderstood?

Copyright©--Hazelton Marketing & Management—When Clients Matter2

Page 3: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Communication is More than Words

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Verbal 7‐8%Vocal 38%Visual     55%Implications….E‐mailConference calls

Page 4: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Communication Styles

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Roughly derived from Myers‐Briggs work Four communication styles

Expressive (Intuitor)Analytical (Thinker)Amiable (Feeler)Driver  (Senser)

Your style may differ from favorable conditions to stressful conditions….We all use all the styles—but generally one style predominatesThe ultimate goal is to understand your style and the style of others and to adapt your communication style as appropriate

Page 5: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Poker Faced5

Relationship Ideas/Interaction

Process Goals

Emotion!!!

+ Speed-

Amiable/ Feeler

Analytical / Thinker

Expressive/ Intuitor

Driver/ Senser

Page 6: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Drivers (Sensers)

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Forceful

Direct

Risk Takers

Poor listeners

Get things done

Blunt

Problem solvers

Good administrators

Driven

Decisive

Short fused

Challenging

Page 7: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Drivers (Sensers)

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Pace of the meetingFast and to the point

What they needDirectness, little detailSpecific solutionsHow our services affect their bottom line (in a business development context)

Page 8: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Drivers (Sensers)

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AvoidOver‐selling and over‐sharingBe succinct—keep it shortBeing overly friendlyLots of facts and references (instead—bottom line or “cut to the chase”)Small talk (in a business setting)

Page 9: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Expressive (Intuitors)

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Direct

Open

Impulsive

Bored with details

Love new ideas

Charming

Friendly

Big picture

Off the wall

Creative

Charismatic

Optimistic

Enthusiastic

Disorganized

Scattered

Impractical

Page 10: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Expressive (Intuitors)

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Pace of the meetingBriskExcitingStimulating

Page 11: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Expressive (Intuitors)

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AvoidDetailed presentations and proposalsInterrupting them when they are on a rollToo structured or canned presentationsBeing too serious or lecturing—being pedantic Too many factsExtensive review of the law

Page 12: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Analyticals (Thinkers)

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IndirectTask-orientedPerfectionistsSeek proofSlow to reach decisionAnalyticalChange-averseSecurity-consciousConservative

Quality consciousSystematicLogicalVerboseSuspiciousSkepticalOver-cautiousRationalIntroverted

Page 13: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Analyticals (Thinkers)

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Pace of the meetingDeliberateStep‐by‐stepAll the details

Page 14: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Analyticals (Thinkers)

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AvoidHard sellVague presentationsPoorly prepared proposalsConceptual sales ExaggerationInformality

Page 15: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Analyticals (Thinkers)

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Give themFacts and detailsAn orderly processProposals with financial justification dataReasons why delays will cause greater riskReferencesTime to decide

Page 16: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Amiable (Feelers)

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WarmTrust buildersFriendlyConfrontation-averseGood listenersTeam playersSereneRelaxedComplacent

UnderstandingSlow to decidePassiveDislike rapid changeLack of urgencyPatient TolerantPleasantIntrovertedLoyal

Page 17: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Amiable (Feelers)

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Pace of the meetingRelaxed and slow

Page 18: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Amiable (Feelers)

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AvoidTalking or presenting too fastIgnoring pleasantries

Page 19: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Amiable (Feelers)

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Give themTimeFull explanations of the issuesAttentionHonor their feelingsShow an interest in their personal livesBe polite and pleasant

Page 20: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Consider….

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How do I communicate?What do I see, feel, and hear?How are they communicating?How effective am I in communicating?What are they receiving?What needs to be different in the way I communicate in order for me to be more effective?If nothing else, think about pace—do you need to slow down and provide more details or speed up and cut to the chase?  As for emotion, do you need to be more open and friendly or more “business like”?

Page 21: Communication Style Key to and Relationship Management · Title: Microsoft PowerPoint - Communication Style Differences for Primerus Young Lawyers.ppt [Compatibility Mode] Author:

Why is This Important?

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This Is How Rapport Is Built

People Like People They Think Are Like Themselves

Mirroring – In Sync

Helps You Swim Downstream