Communication Models
Jun 21, 2015
Communication Models
Model
ODescribes an object, event, process, or relationship.
ORepresents the essential or major features of what it models.
Importance of Model
OPresents the essential nature by the model builder.
OVisualizes certain features for us
OProcess is simplified
Aristotle’s Model
Aristotle’s Model
OProposed model before 300 B.C.
OFocused on public speaking.
OFive elements of communication.
Lasswell’s Model
Lasswell’s Model
OWho - Control Analysis OSays what - Content Analysis O In which channel - Media
Analysis OTo Whom - Audience Analysis OWith What Effect - Effect
Analysis
Lasswell’s Model
OSurveillance of environment: Diplomats & political leaders to alert society
OCorrelation to society: Educators & opinion leaders
OTransmission to generations: Family & school
Shannon & Weaver Model
Also called Mathematical Model
Shannon & Weaver Model
O Effective in person-to-person communication
O Sender plays the primary role and receiver plays the secondary role
O Communication is not a one way process.
O Understanding of Noise will helps to solve the various problems in communication.
O Identified with technological and technical aspect of communication.
Wilbur L. Schramm’s Model
Osgood and Schramm’sCircular Model
Osgood and Schramm’sCircular Model
ODynamic model ONo separate sender and
receiver OStates communication to be
circular in nature OFeedback – Central feature.
Berlo’s SMCR Model
Berlo’s SMCR Model
OS-M-C-R = Source-Message-Channel-Receiver
OOne of the best models
OExplains almost every category