UNIT 2 COMMUNICATION IN BUSINESS
Jul 27, 2015
LEARNING INTENTIONS (WHAT YOU NEED TO KNOW AND BE ABLE TO DO)
• Outline the benefits of effective communication• Explain the relationship between effective
communication and achieving business objectives
• For each ad – observe the following.• What is the product?• What is the key message?• What made this ad so effective?
TOP 10 GREATEST AUSTRALIAN TELEVISION COMMERCIALS EVER
• http://anthillonline.com/the-top-10-greatest-australian-television-commercials-ever/?
TOP 10 GREATEST AUSTRALIAN TELEVISION COMMERCIALS EVER
COMMUNICATION AND ITS RELATIONSHIP TO BUSINESS OBJECTIVES AND STRATEGY
• KEY CONCEPT• Effective communication is crucial to achieving
business objectives.
DEFINATION OF COMMUNICATION
• Communication is a basic process involving the exchange of information. A sender will pass a message to another individual (a receiver), who is expected to understand it.
• Effective communication occurs when the message received and understood is the same as the sender intended the message to be.
• The best way to make sure that there has been no breakdown in communication is to seek feedback; that is, the sender should check with the receiver that the message has been relayed accurately.
WHY COMMUNICATION IN BUSINESS IS IMPORTANT
• customers start to identify with a business and the products or services it offers, leading to increased sales
• suppliers are more likely to supply stock on time, enabling the business to meet its production targets
• shareholders become increasingly confident of the business plan and future performance
• the community develops a positive image of the business.