This short handbook will help you advertise your achievements and inform about the funding of the European Union with minimum headache and maximum efficiency. It is quick to read and it contains all the items you may use for the promotion of your actions. You will find advice and examples needed for informing the public about the EU funding to your project, specified by type of your pro- ject activities. INTRODUCTION 2016 2014-2020 E UROPEAN N EIGHBOURHOOD I NSTRUMENT C ROSS - BORDER C OOPERATION L ATVIA -L ITHUANIA -B ELARUS P ROGRAMME COMMUNICATION HANDBOOK CONTENTS: Main rules 2 Types of communica- tion 2 Copy-paste 3 Preparations 4 Printed publications 5 www, social media 6 Press, new media 7 Video and audio 8 Infrastructure 9 Equipment 10 Events 11 Main texts 12
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This short handbook will help you advertise your achievements and
inform about the funding of the European Union with minimum
headache and maximum efficiency.
It is quick to read and it contains all the items you may use for the
promotion of your actions.
You will find advice and examples needed for informing the public
about the EU funding to your project, specified by type of your pro-
ject activities.
INTRODUCTION
2016
2 0 1 4 - 2 0 2 0 E U R O P E A N N E I G H B O U R H O O D I N S T R U M E N T C R O S S - B O R D E R C O O P E R A T I O N L A T V I A - L I T H U A N I A - B E L A R U S P R O G R A M M E
COMMUNICATION HANDBOOK
CONTENTS:
Main rules 2
Types of communica-tion
2
Copy-paste 3
Preparations 4
Printed publications 5
www, social media 6
Press, new media 7
Video and audio 8
Infrastructure 9
Equipment 10
Events 11
Main texts 12
Make EU and Programme logos and the information about EU fund-
ing visible on all of your products and during all activities.
Consult the Joint Technical Secretariat (JTS) before conducting any
communication activities. Get your drafts pre-approved by JTS before
making them public.
Make sure that both the Lead Beneficiary and all other Beneficiaries
conduct proper communication.
Make photos and/or video reports of your activities with EU and Pro-
gramme logos in them. This will help a lot when reporting.
Double-check each of your activities referring to the COMMUNICA-
TION BY TYPE OF ACTIVITIES of this Handbook.
1. Printed publications (leaflets, brochures, books, posters, etc.) p. 3
2. Websites, Facebook and YouTube channels p. 4
3. Publications in press and new media p. 5
4. Video and audio production (reports and other material) p. 6
5. Infrastructure objects, stands, premises p. 7
6. Equipment p. 8
7. Events p. 9
P a g e 2
5 MAIN RULES OF COMMUNICATION
Inside Story Headline
C O M M U N I C A T I O N H A N D B O O K
COMMUNICATION BY TYPE OF ACTIVITIES
EU logo
Programme logo
Funded by the European Union
All Beneficiaries
Consult JTS
Communication by type of activi-ties
Copy-paste
P a g e 3 C O M M U N I C A T I O N H A N D B O O K
COPY-PASTE LIBRARY
Use the templates of various communication tools, provided in this copy-paste library.
These templates contain all necessary elements that must appear in certain means of com-
munication.
If you decide to make nicer templates for your project, you are welcome to do so. Just make
sure that all the obligatory elements are inserted into your templates and agree them with
JTS.
You must get the approval for the drafts of each of your communication activities and prod-
ucts from the Senior Communication Manager or the Information and Project Manager of
the Joint Technical Secretariat or the Branch Offices in Latvia or Belarus!
COPY-PASTE LIBRARY:
A
EU FLAG and PROGRAMME LOGO or EU-PROGRAMME LOGO
B
Text about EU funding: This project is funded by the European Union
C
General information about the EU
D
General information about the Programme
E
Disclaimer, stating that the EU is not responsible for the information provided
F
A4 blank of the project, which can be used for letters, event invitations, agendas, etc.
G
Sticker, plaque and display examples for marking goods, indoor and outdoor infra-structure