Communication Functions.ppt

Communication Functions in an Organisation

Functions of Organisation CommunicationKnowledge management

Decision making

Coordinating work activities

Fulfils relatedness needs

Credibility (employee), Courtesy(employer)

Socialisation

Innovation

Knowledge Management

“Knowledge management (KM) is an effort to increase useful knowledge within the organization. Ways to do this include encouraging communication, offering opportunities to learn, and promoting the sharing of appropriate knowledge artifacts

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Decision-Making

The process of examining your possibilities, options, comparing them and choosing a course of action.

Six C’s of Decision-MakingConstructCompileCollectCompareConsiderCommit

1. Construct- a clear picture of precisely what must be decided

2. Compile- a list of requirements that must be met

3. Collect-information on alternatives that meet the requirements.

4. Compare- alternatives that meet the requirements.

5. Consider-what might go wrong with each alternative

6. Commit-to a decision and follow through with it

Co-ordinating work activities

To work with others to arrange the work flowTo assist others in executing a complex taskTo provide assistance in achieving a common effortNot like earlier; less repetitive, less routineConcentration more on ergonomics; change in

production style;Constant input requiredTransition for seller’s market to buyer’s marketEmphasis on Interactive and lateral

Communication.

Fulfills Related NeedsInformation is dispersed throughout an

organisation through written or oral communication.

Eg: A business meeting may be used as a means to communicate new office procedure

Webinars might be used to conduct meetings through internet to employees or customers who are able to attend meetings in person.

Socialisation:Refers to capturing the hearts and minds of

organizational members to make them align to the goals of the organization

Participative managementMaking each individual feel that they are

vital for achievement of organizational goals Innovation:Communication within and beyond

organisation