Communication Blah Blah

C.Panos2M.Maroun2

Dr. Deborah Robertson-Andersson;

Howdoconserva-onmessagestravel?

You Targetaudience Network Public

� ToengagepeopleonFacebookregardingyourmessage youneedtomakeitoneoftheirtop5likes.

� Thepowerofinfluenceviasocialmedia

Whydowecommunicate?

Whydowecommunicate?

Toraiseawareness

Tobringchange

Toshapeopinion

Who would you listen to?

A B C

Centralques-on

�  Conservationandsocialmedia� Howdowemarrythetwo?

SOCIAL MEDIA AND RESEARCH

Conserva)onandsocialmedia

Howdowecommunicateinamorerelevantwayaroundthecomplexitiesofconservationissuestodrive

action?

Opinionsaretheripplesonthesurfacesofthepublicsconsciousness,shallowandeasilychanged.

THINKAttitudesarethecurrentsbelowthesurface,deeper

andstronger.FEEL

Valuesarethedeeptidesofthepublicmood,slowtochangebutpowerful.

DO

SirRobertWorcesterFounderofMORI

3mainareastocommunica)on

Coherence: the ability to

clearly understand

Empathy: The ability ot

employ a wide range of

communication behaviours

Flexibility; the ability to

employ a wide range of

communication behaviours

Anaudiencejourney:Theemo-onaljourney

Indifferent

Motivated

Anaudiencejourney:Theemo-onaljourney

Indifferent

Unsettled

Scared Engaged

Depressed

Motivated

Anaudiencejourney:Theemo-onaljourney

Indifferent

Empowered

Amused Unsettled

Scared Engaged

Depressed

Motivated

Urged

Whatmakesconserva-onvideossuccessful?

Social media and peoples perceptions Surina Singh 2015 Honours

MACE LAB

Social media and peoples perceptions Kaveera Singh 2015 Honours

‘Like’, ‘Comment’, ‘Favorite’, ‘Retweet’ or ‘Share’ to show you care!

Plastic kills lives!

MACE LAB

Thank you!