COMMUNICATION • A process involving the sorting, selecting, and sharing of symbols to help a receiver elicit from his or her own mind a meaning similar to that in the mind of the sender.
COMMUNICATION
Jan 03, 2016
COMMUNICATION. A process involving the sorting, selecting, and sharing of symbols to help a receiver elicit from his or her own mind a meaning similar to that in the mind of the sender. Intrapersonal Interpersonal Small Group Public Speaking Mass Mediated. One person Two people - PowerPoint PPT Presentation
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COMMUNICATION
• A process involving the sorting, selecting, and sharing of symbols to help a receiver elicit from his or her own mind a meaning similar to that in the mind of the sender.
Six Types ofHuman Communication• Intrapersonal• Interpersonal
• Small Group• Public Speaking
• Mass• Mediated
• One person• Two people
• Three to ?• One to many
• One to many• One to one/group
EPS CYCLE
• Elite small group usually class based
• Popular/Mass everyone
• Media Literacy role of the consumer
• EPS Merrill and Lowenstein
EPS Cycle
• Media progression cycle
• elitist—popular—specialized
• 3rd world vs USA
Mass Communication
A process whereby professional communicators use technological
devices to share messages over great
distances to influence large audiences.
Source Message Channel Receiver
Feedback
Noise
Context
Model of the Communication Process
NOISE
• Channel static/picture loss
• Semantic misunderstood meaning
• Psychological internal factors
• Selective exposure– perception/retention look for
reinforcement
$$$$$$$$
• Over 150 billion yearly
• Make money
• Inform people
• Entertain people
• Persuade people
Media Consumption
• 1,450 daily newspapers• 6,700 weekly newspapers• 18,000 magazines• 12,000 radio stations• 1,900 broadcast tv stations• 880 cable networks• 2,700 book publishers• 7 major movie studios (plus small ones)• 34,000 movie screens
Media Literacy
• Cognitive
• Emotional
• Aesthetic
• Moral
Cognitive Dimension
• Ability to access, use medium
• Ability to process information contained in messages
Emotional Dimension
• Feelings/reactions to messages
• Can go over the threshold of tolerance
Aesthetic Dimension
• Understanding media creation processes
• Critiquing quality of messages
Moral Dimension
• What attitudes, values, beliefs are being transmitted?
Seven Truths
• The media are essential components of our lives
• There are no mainstream media• Everything from the margin moves to the
center• Nothing’s new: Everything has happened in
the past and will happen again• News Media are always scary• Activism and analysis are not the same
thing• There is no “they”
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