Communicating Your School’s Value from the Inside Kristina Dooley - Director of Admission and Marketing Andrews Osborne Academy, OH
Jan 21, 2015
Communicating Your School’s Value from the Inside
Kristina Dooley - Director of Admission and Marketing
Andrews Osborne Academy, OH
Discussion Agenda
• Welcome & Protocol• Setting the Context
– 15 minutes, Leader
• Facilitated Group Discussion – 45 minutes
• Review & Identification of Key Points – 10 minutes
Discussion Protocol
• FOCUS on essential topic questions
• CONTRIBUTE your thinking and experience
• CONNECT ideas
• LISTEN for patterns, insights, deeper questions
SETTING THE CONTEXT
Let’s Begin With a Few Questions…
Who is on your school’s Marketing Team?Who at your school can contribute “press-
worthy” material?Who are your school spokespeople?Who represents your school at community
events?Who at your school can recite your
mission statement?
Answers…
Head of School Director of Admission Communication Director Dean of Students Academic Dean Faculty Board of Trustees Houseparents Maintenance Department Bus Drivers
Director of Development Food Service Providers Business Office Staff Coaches Housekeeping Staff Parents Students Alumni Grandparents EVERYONE!
School-wide Communication @ AOA
Mission Statement Laminated copy in each classroom / office Included in each staff email signature
Admission StatisticsMonthly Report Emailed “Quick Facts” distributed each semester
Marketing Material DistributionAll staff receive copies of new materials / invitationsNews articles hung in faculty lounge
Apparel / Name Tags / Business Cards
Student Recognition
Social Advocacy
Media Influence
Faculty Expertise
Dual Messages
GROUP DISCUSSION
REVIEW &IDENTIFICATION OF KEY POINTS
Contact Information
Kristina DooleyAndrews Osborne [email protected]