IEEE REGION 10 MEETING,SING APORE , 2005 1 • Communicating with IEEE Members • Newsletters & Other Ways to Communicate with IEEE Members • Observations, Experiences plus Ideas from SC2002 Washington DC • Shared Experiences with R7 and R8 NLEs • Mr. Harry McDonald, R10 Newsletter Editor 2005 IEEE Region 10 Meeting, Singapore, Mar 2005
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Communicating with IEEE Members Newsletters & Other Ways to Communicate with IEEE Members
IEEE Region 10 Meeting, Singapore, Mar 2005. Communicating with IEEE Members Newsletters & Other Ways to Communicate with IEEE Members Observations, Experiences plus Ideas from SC2002 Washington DC Shared Experiences with R7 and R8 NLEs Mr. Harry McDonald, R10 Newsletter Editor 2005. - PowerPoint PPT Presentation
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IEEE REGION 10 MEETING,SINGAPORE , 2005
1
• Communicating with IEEE Members• Newsletters & Other Ways to Communicate with IEEE
Members
• Observations, Experiences plus Ideas from SC2002 Washington DC
• Shared Experiences with R7 and R8 NLEs
• Mr. Harry McDonald, R10 Newsletter Editor 2005
IEEE Region 10 Meeting,Singapore, Mar 2005
IEEE REGION 10 MEETING,SINGAPORE , 2005
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Communication
IEEE REGION 10 MEETING,SINGAPORE , 2005
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• Why Electronic
• Email Newsletters
• Web Newsletters
• Material
• Managing an Email Newsletter
• Technical Announcements
• Managing a Web Newsletter
• Editor /Editorial Committee
Topics to be Disucssed
• Practical Guidelines & Help from IEEE
• Virtual Communities
• Presence at Technical Meetings
• Feedback
• Summary &Challenges
IEEE REGION 10 MEETING,SINGAPORE , 2005
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Why Have an Electronic Newsletter?Pros
• Lower cost• Fast &easy to reproduce• Up-to-the-minute info• Accessible anywhere,
anytime• Accessible to more
readers• IEEE is leading the way
Cons• Not all members have
access
• Don’t have email addresses for all members
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What Combination: Web, Email, Paper?• Paper? Email
– Text or HTML– Full newsletter, pointers to web
Web– HTML or PDF– Newsletter unit or news and events
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IEEE Electronic Newsletter - How widespread among sections?
– Approx 80 % of Sections have web-pages (linked from IEEE site)• 85% US, 70% non-US
– 65% of those have news items on their sites• 65% US, 65% non-US
– 55% are current• 60% US, 40% non-US
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Material
• ‘NEWS’ - Interesting, Relevant, Timely
• Non-Controversial
• Contributions From Excom
• Gimme’s /Prizes /Advertising
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Material (con’td) - “Filler Articles - Reinforcement of Key IEEE Messages”
• IEEE web accounts
• IEEE Email aliases
• Fellow & Senior Member elevation process
• IEEE Online Store
• IEEE Digital Library
• IEEE - ‘The Institute On Line
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Managing an Email Newsletter• Set up a schedule and stick to it
– Limit frequency– Issues at regular, predictable intervals– Let everyone know what to expect
• Be very selective about the information included– Limit amount of text – one screenful – Need-to-know information– Pointers to location for more detail
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Managing an Email Newsletter (cont’d)• Plain text or HTML?
– “keep it simple”
– Plain text• Not everyone has high-end email system
• Headlines or short summaries with pointers to additional detail on website
• Entire Newsletter as a text message
– HTML – Some recommend• Most members do have high-end email
• Headlines or short summaries as TOC with pointers to additional detail later in message
• Entire newsletter in the email message
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Managing an Email Newsletter (cont’d)• The Subscriber List
– Build it from SAMIEEE• Begin with all members and let them opt-out• Notify all members and let them opt-in
– Web subscription form (or email)
– About 80% of members have email address in database
– About 80% of those are correct
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Editor /Editorial Committee• Flair /Layout Person• Relentless• Technical management of
modern media• Collaborate with Web Page
Manager• More participation• Set guidelines and schedules
and stick to them
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Newsletter Editors’ Page
• http://www.ieee.org/newsletters
• All-Electronic Newsletters
• More visibility for best practices
• Links to other Section newsletters for ideas
• “Filler” articles
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Section Newsletters - Best Practice +
• Toronto • Ottowa• Kansas• Links to Section Newsletters ( R10 - only
Queensland is linked)• Sections Congress 2002 Newsletter Presentations
- Jean Eason (Fort Worth) & Eric Holdrinet (Montreal)
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Entity Web Hosting (EWH)
• Host your unit’s web site on the IEEE server free of charge
• 10 MB space allowed per unit
• Templates available for usehttp://ewh.ieee.org/
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Managing a Web Newsletter• Give them the essential info quickly