Communicate Diversity Through Storytelling How to recognize, engage and welcome diverse populations through the stories we tell?
Communicate Diversity through Storytelling
Dec 19, 2014
How do we recognize,engage and welcome diverse populations through the stories we tell?
1. Have you listened to the stories your neighbours tell?
2. Are their stories part of your story?
3. Does it ring true? Is it authentic?
4. Do your stories engage, and inspire to action?
5. What are our challenges?
Join Connie for a practical five step guide to diversity fundraising through storytelling!
About the Presenter:
Connie Hubbs has worked in the area of fundraising and philanthropy for over 15 years assisting hundreds of charities raise the funds needed for their programs.
I have worked in the area of fundraising and philanthropy for over 15 years assisting hundreds of charities in North America with their fund development. As part of my commitment to our sector I have chaired the AFP Vancouver's Professional Development Committee and served as a member of our chapter’s Board of Directors. I am the current chair of AFP Vancouver's Diversity Committee.
At ConnieHubbs.com I offer educational sessions for fund development professionals as well as those of us for whom this is only part of work responsibilities. It has never been more urgent for charities, NGOs and other public sector organizations to secure sustaining support for the critical work that they do.
The key as I see it is to diversify your funding sources.
I offer a series of webinars on major gifts, annual giving, board fundraising, social enterprise, funding from ethnically or racially diverse communities and much more.
1. Have you listened to the stories your neighbours tell?
2. Are their stories part of your story?
3. Does it ring true? Is it authentic?
4. Do your stories engage, and inspire to action?
5. What are our challenges?
Join Connie for a practical five step guide to diversity fundraising through storytelling!
About the Presenter:
Connie Hubbs has worked in the area of fundraising and philanthropy for over 15 years assisting hundreds of charities raise the funds needed for their programs.
I have worked in the area of fundraising and philanthropy for over 15 years assisting hundreds of charities in North America with their fund development. As part of my commitment to our sector I have chaired the AFP Vancouver's Professional Development Committee and served as a member of our chapter’s Board of Directors. I am the current chair of AFP Vancouver's Diversity Committee.
At ConnieHubbs.com I offer educational sessions for fund development professionals as well as those of us for whom this is only part of work responsibilities. It has never been more urgent for charities, NGOs and other public sector organizations to secure sustaining support for the critical work that they do.
The key as I see it is to diversify your funding sources.
I offer a series of webinars on major gifts, annual giving, board fundraising, social enterprise, funding from ethnically or racially diverse communities and much more.
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Transcript
Communicate Diversity Through Storytelling
How to recognize, engage and welcome diverse populations through the stories
we tell?
Questions as you start…
1. Have you listened to the stories your neighbours tell?2. Are their stories part of your story?
3. Does it ring true? Is it authentic?
4. Do your stories engage, and inspire to action?5. What are our challenges?
What is Diversity Fundraising?
Check if your pool of donors is a good representative sample of the community you serve and the community at large.
Is there a disconnect?
What is Your Story? Who is missing?
Are your donors similar to your community? • Age• Ethnicity• Gender• Faith• Language• Physical Abilities• Income level• Sexual Orientation
Who Gives the MostAfrican Americans are the most generous demographic in the USA
Muslims give the highest average gifts in the UK• Muslims $567• Jews $412 • Protestants $308
Have you met your neighbours?
In order to include, we must know who is here. Where do people congregate?
• Places of worship• Community associations
• Festivals• Business areas
Demographic information:• Government Statistics• Community Foundations• Business Associations
• Media• Your Government Representatives, Municipal, Provincial & Federal
• Your friendly local real estate agent
What is Your Story?Do your neighbours see people here that look like them?
• Share a common language?• Are a similar age?• Share a faith or culture?
• Have accessibility issues?• Are women? Are men?• Share a sexual orientation?
Do you have a Storytelling StrategyFor Your Organization?
If you do, you are in control of the story you are telling
Even without a strategy, you are still telling a story
How Do You Tell the Storyof Your Organization?
Before a Visit: • Website• Brochures• Earned Media• Word of MouthWhen they visit you:• Are they welcomed?• Is information available in other languages?• Are culturally sensitive staff on hand?• Do the staff and volunteers represent just one
kind of person?
Should I take this class?
What’s Your Story/ Where do donors come from?
Engagement Across Your Organization
• Students• Patients• Attendees• Volunteers• Customers• Vendors• Neighbours
Get Feedback!Do You Know How You Are Seen?Take ActionUse:• Surveys• Focus Groups• Informal Feedback
You May Need an Introduction.
Are you listening? Did you hear and see?
The Stories Begin!
1. The Common Experience of Mankind• Receiving an education• Beating cancer• Getting a job• Artistic expression
Can members of your community recognize themselves in your stories?Are they all about just one kind of person?
The Stories Begin!2.Unique experiences • Peoples• Cultures Vaisakhi Lunar New Year Ramadan
Do you honour what they honour?
The images you use to describe and promote your charity tell a story.
Will they feel that this is a place for them?
Engage, and Inspire to Action?
Keep Your Word
Work with Leaders
Questions as you go on…
1. Have you listened to the stories your neighbours tell?2. Are their stories part of your story?
3. Does it ring true? Is it authentic?
4. Do your stories engage, and inspire to action?5. What are our challenges?
What are our barriers to action?
FEAR
ResourcesSupport Vancouver Opera!http://vimeo.com/62206023
Engaging Diverse College Alumni: The Essential Guide to FundraisingMarybeth Gasman and Nelson Bowman lll
Cultures of Giving - (from KelloggFoundation) http://qpr.ca/blogs/connie/files/2011/10/Cultures_of_Giving_Final.pdf
UK Muslims give more to charity than Jews, Christianshttp://www.religionnews.com/2013/07/24/survey-uk-muslims-give-more-to-charity-than-jews-christians/
What motivates generosity? Researchers study Muslims, Catholicshttp://csrc.asu.edu/news/what-motivates-generosity-researchers-study-muslims-catholics
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