Commprocess

COMMUNICATION – PROCESS, ROLE,

RELEVANCEProf Aparna Rao

2010

MODULE CHECKLIST

What is Communication? Process & Models of Communication Communication Education Today Forms of Communication Business Communication Means & Methods of Communication Barriers in Communication

COMMUNICATION SKILLS/KILLS? The result of U.S. warning to Japan for

unconditional surrender - an ambiguous ‘mokusatu’ – meaning ‘to kill with silence’. Tokyo radio used the word, saying the government would mokusato the declaration and fight on...

The English translation became ‘reject’ and the President took it as a rebuff. *1 The result?

Egyptian pilots radioed (in English) their intention to land at an airbase on Cyprus, and the Greek traffic controllers reportedly responded with silence, intending to indicate refusal of permission. The Egyptians interpreted this silence as assent. The outcome? Lives lost…*2

COMMUNICATION DEFINEDCommunication can be ‘simply’… the sending of a message from a source to

a receiver Process by which information and feelings

are shared by people through an exchange of verbal and non-verbal messages

The successful transmission of information through a common system of symbols, signs, behavior, speech, writing, or signals

The creation of shared understanding through interaction among two or more agents…

COMMUNICATION MODELS

The Shannon-Weaver Model

Source:http://www.ccms-infobase.comDownload Date: 09-07-08

COMMUNICATION MODELS …

Source:http://www.ccms-infobase.comDownload Date: 09-07-08

COMMUNICATON EDUCATION TODAY

“Most business students are not educated in communication-related study, “the area seems to have remained curiously untouched and … more practically, there is an apparent need for competent communicators in all sectors of our economy” (Cohen et al.,2005,p.286)…

“Understanding how language works in the construction of social and organizational realities is fundamental to management practice…”

As quoted in Stuart, Sarow & Stuart, Integrated Business Communication in a Global Marketplace, 2007, Wiley Publications, from Teaching Communication to Business Management Students

RAND STUDY FOR US DEPT OF LABOUR

21st Century at Work: Forces Shaping the Future Workforce and Workplace in the United States

3 trends: 1. Ongoing Development of New Information

Technologies – Knowledge workers 2. Increasingly Global Nature of Business 3. Growing Diversity in the Workplace and in Types of

Workplaces

COMMUNICATION & TECHNOLOGY

An information bomb is exploding in our midst showering us with a

shrapnel of images and drastically changing the way each of us perceives and acts upon our private world. In shifting from a Second Wave (Industrial) to the Third Wave (Information) we are transforming our own psyches.

Alvin Toffler, Third Wave

SKILLS AND ABILITIES REQUIRED

1. Strong, non-routine, cognitive skills – Abstract reasoning, Problem-solving, Communication and Collaboration

2. Verbal Literacy, Information Literacy, Technological Literacy, Visual Literacy

3. Adaptability – cross cultural communication

4. Adaptability to changing responsibilities and workplace relationships

5. Ethical communication

FORMS OF COMMUNICATION

Intrapersonal Communication – within us Interpersonal Communication Mediated Communication Media Richness Business Communication Integrated Business Communication

BUSINESS COMMUNICATION Communication processes initiated with

an aim to achieve organizational goals and implement decisions… It’s about understanding how crucial effective communication is in business.

Integrated Business Communication refers to ‘ the process of planning, executing and evaluating unified messages that create stakeholder relationships and build brand recognition

BUSINESS COMMUNICATION

Transmission of ideas, instructions, information through defined processes, to concerned people, to achieve organizational goals

Information based systems such as MIS (Management Information System), DSS (Decision Support System), SIS (Strategic Information System) depend on communication

MEANS & METHODS OF COMMUNICATION

Methods

Oral Written Non-Verbal

BARRIERS IN COMMUNICATION

For convenience of understanding, barriers can be classified as:

Organizational Barriers Psychological Social Psycho-social Cultural Linguistic Semantic

LANGUAGE BARRIERS

'Ici on parle Anglais'...

'Ici on se rit de votre francais.'

('We speak English here'...

'We laugh at your French here')

WHAT KIND OF BARRIERS DO YOU SEE HERE?

REFERENCES

Business Communication, Raman & Singh, 2006, OUP

Integrated Business Communication in a Global Marketplace, Stuart,Sarow & Stuart, 2007,Wiley Publications

Business Communication – Cases & Application, Chaturvedi & Chaturvedi, 2006, Pearson Publications

RAND Study – Labor & Population - 2004 http://www.ccms-infobase.com www.hodu.com

EFFECTIVE COMMUNICATION CAN HELP YOU SCALE THE TOPMOST OF PEAKS…

LEARN TO DO IT WELL…