Commercialising Your Health Tech Innovation

Commercialising your Health Tech Innovation

By

João Bocas

the essentials ……is it a business ?

let’s validate my brilliant idea

exercise….how to validate

the important bit..• talk to your customer personas

• ask meaningful questions without influencing

• no Jargon / Technical – Just simple

• aim for a nice sample size i.e 50 –100 people

• avoid scanning for answer

• user driven health innovation

next steps….who is involved ? can we co-create ?

Alivecor Kardia - ECG mobile device

case study• Atrial Fibrillation affect 2 million people

• 100.000 people die per year

• 80% preventable with better diagnosis

• 1.3 million ECG’s in UK

• 33 NHS providers using the device

customer need and demand

avoid costly mistakes

lunch time…

part 2 – commercialising your health tech innovation

engage and start with why…. golden circle

resilience is key

business driven approach

simplify your processes

define your market and understand process

market entry strategies

know it well• your competition

• your marketplace

• your customer

• the influencers

• understand challenges

route to market : B2C

totally online – via digital

example : free app download – also know as freemium

B2B

strategic partnerships

resellers

distributors

B2B2C

3 p’s of start up success : people , people , people

team ( people )

product ( people )

plan ( people )

Digital Health Influencer & Keynote SpeakerThank You, Obrigado, Tak , Tack , Danke, Gracias, Merci, Kiitos

Twitter : @WearablesExpert E-mail : [email protected]