COMMERCIAL TRADE AREA REPORT 3 Miles Distance P| r| e| s| e| n| t | e| d| | b| y Nathan Graham W| o| rk| : | | ( | 619| ) | | 453| - | 7561 M| a| i| n| : | | N | a| t | h| a| n| G| @| n| a| rrp| r. | c | o| m #| 55 1| | M | i | c| h| i | g| a| n| | A| v| e| . C| h| i | c| a| g| o, | I | L| | 60611 Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
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Commercial Trade Area Report1ldq334ax1e02iez8mfueba1.wpengine.netdna-cdn.com/... · 11/6/2018 · dinner. To save money, many frequently cook their own meals. Market Profile With
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Shop at largedepartmentstores. Supportpoliticalorganizations/othergroups.
Support theenvironment. Stayconnected via laptop,iPad, mobile phone.
Financial Spend wages on rent Pay bills in person Monitor financesclosely
Save for retirement
Media Active on Facebook,Twitter, YouTube,LinkedIn
Subscribe to basiccable TV
Watch QVC, GolfChannel, CNN, sportson TV
Listen to classic rock,jazz, blues
Vehicle Take publictransportation, taxis;walk; bike
Take publictransportation
One in five householdshas no vehicle
Take publictransportation; walk;bike
3 Miles Distance
Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
Who We AreResidents in the highly mobile andeducated Metro Renters market live aloneor with a roommate in older apartmentbuildings and condos located in the urbancore of the city. This is one of the fastest-growing segments; the popularity of urbanlife continues to increase for consumersin their late twenties and thirties.Residents' income is close to the U.S.average, but they spend a large portion oftheir wages on rent, clothes and the latesttechnology. Computers and cell phonesare an integral part of everyday life and areused interchangeably for news,entertainment, shopping and socialmedia. Metro Renters residents live closeto their jobs and usually walk or take a taxito get around the city.
Our NeighborhoodOver half of all households are occupied bysingles, resulting in the smallest averagehousehold size among the markets, 1.66.Neighborhoods feature 20+ unit apartmentbuildings, typically surrounded by offices andbusinesses.Renters occupy close to 80% of all households.Public transportation, taxis, walking and bikingare popular ways to navigate the city.
Socioeconomic TraitsWell-educated consumers, many currentlyenrolled in college.Very interested in the fine arts and strive to besophisticated; value education and creativity.Willing to take risks and work long hours to getto the top of their profession.Become well informed before purchasing thenewest technology.Prefer environmentally safe products.Socializing and social status very important.
Market ProfileEnjoy wine at bars and restaurants.Shop at Trader Joe's and Whole Foods forgroceries; partial to organic foods.Own a Mac computer and use it forreading/writing blogs, accessing datingwebsites, and watching TV programs andmovies.Favorite websites: Facebook, Twitter, YouTubeand LinkedIn.Use a tablet for reading newspapers andmagazines.Participate in leisure activities including yoga,Pilates and downhill skiing.Shop for clothes at Banana Republic, The Gapand Nordstrom.
An overview of who makes up this segment across the United States
The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2017. UpdateFrequency: Annually.
This is the
#1dominant segmentfor this area
In this area
61.4%of households fallinto this segment
In the United States
1.6%of households fallinto this segment
About this segment
Metro Renters
3 Miles Distance
Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
Who We AreSocial Security Set is an older marketlocated in metropolitan cities across thecountry. More than one-third ofhouseholders here are age 65 or olderand dependent on low, fixed incomes,primarily Social Security. In the aftermathof the Great Recession, early retirement isnow a dream for many approaching theretirement age; wages and salary incomein this market are still earned. Residentslive alone in low-rent, high-rise buildings,located in or close to business districtsthat attract heavy daytime traffic. But theyenjoy the hustle and bustle of life in theheart of the city, with the added benefit ofaccess to hospitals, community centersand public transportation.
Our NeighborhoodMost residents live alone in this older market;19% of householders are aged 75 and older;another 17% are 65 to 74 years old.Multi-unit rental properties with affordablerents are predominant.Located in higher-density, high-traffic areas ofmetropolitan cities with good access to publictransportation, vehicle ownership is low.
Socioeconomic TraitsThese aging consumers rely mostly on SocialSecurity income but also depend onSupplemental Security Income and publicassistance.Wages and salary income are still earned byalmost half of all households.With fixed incomes, consumers remain pricesensitive.A trusted source of information, TV is animportant part of their lives.An aging population that is often limited bymedical conditions, they are willing to tryadvanced medication but rely on theirphysicians for recommendations.Rather than eat out, Social Security Setresidents prefer to have their meals at home,whether they order takeout or warm up a frozendinner. To save money, many frequently cooktheir own meals.
Market ProfileWith limited resources, spending onentertainment is restricted. To pass the time,residents have basic cable television. Daytimenews, documentaries and game shows arepopular. Activities outside the house are alsolimited, but bingo at the local communitycenter is a favorite. When the TV is off, theradio is on; residents aren't picky about theradio station, but do enjoy the companionship.Risk-averse consumers in Social Security Setprefer to pay their bills in person, usually withcash. Some residents don't have a checkingaccount, although one in three maintain asavings account for their small savings.Technology is a bear for these consumers.They steer away from cell phones, computersand digital cameras.Many residents are dependent on Medicareand Medicaid for health care expenses.They don't eat out often, but KFC andMcDonald's are their restaurants of choice.
An overview of who makes up this segment across the United States
The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2017. UpdateFrequency: Annually.
This is the
#2dominant segmentfor this area
In this area
25.4%of households fallinto this segment
In the United States
0.8%of households fallinto this segment
About this segment
Social Security Set
3 Miles Distance
Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
Who We AreRetirement Communities neighborhoodsare evenly distributed across the country.They combine single-family homes andindependent living with apartments,assisted living and continuous carenursing facilities. Over half of the housingunits are in multi-unit structures, and themajority of residents have a lease. Thisgroup enjoys watching cable TV and staysup-to-date with newspapers andmagazines. Residents take pride in fiscalresponsibility and keep a close eye ontheir finances. Although income and networth are well below national averages,residents enjoy going to the theater,golfing and taking vacations. While someresidents enjoy cooking, many have paidtheir dues in the kitchen and would ratherdine out.
Our NeighborhoodMuch of the housing was built in the 1970sand 1980s--a mix of single-family homes andlarge multi-unit structures that function atvarious levels of senior care.Small household size; many residents haveoutlived their partners and live alone.Over half of the homes are renter occupied.Average rent is slightly below the U.S.average.One in five households has no vehicle.
Socioeconomic TraitsBrand loyal, this segment will spend a littlemore for their favorite brands, but most likelythey will have a coupon.Frugal, they pay close attention to finances.They prefer reading magazines overinteracting with computers.They are health conscious and prefer name-brand drugs.
Market ProfileEnjoy hard-cover books, book clubs, crosswordpuzzles and Sudoku.Contribute to political organizations and othergroups.Entertainment preferences: bingo, opera andthe theater.Watch QVC, Golf Channel, CNN and sports onTV.Like to travel--including visits to foreigncountries.Shop at large department stores forconvenience.
An overview of who makes up this segment across the United States
The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2017. UpdateFrequency: Annually.
This is the
#3dominant segmentfor this area
In this area
10.0%of households fallinto this segment
In the United States
1.2%of households fallinto this segment
About this segment
Retirement Communities
3 Miles Distance
Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
Who We AreLaptops and Lattes residents arepredominantly single, well-educatedprofessionals in business, finance, legal,computer and entertainment occupations.They are affluent and partial to city living--and its amenities. Neighborhoods aredensely populated, primarily located in thecities of large metropolitan areas. Manyresidents walk, bike or use publictransportation to get to work; a numberwork from home. Although singlehouseholders technically outnumbercouples, this market includes a higherproportion of partner households,including the highest proportion of same-sex couples. Residents are moreinterested in the stock market than thehousing market. Laptops and Lattesresidents are cosmopolitan andconnected--technologically savvyconsumers. They are active and healthconscious, and care about theenvironment.
Our Neighborhood30-something single householders, with anumber of shared households; low averagehousehold size of 1.85.City dwellers, primarily in apartment buildings:with 2-4 units, 5-19 units, or 20+ units.Older housing, 2 out of 3 homes built before1970; 42% built before 1940.Most households renter occupied, with averagerent close to $1,800 monthly.Many owner-occupied homes valued at$500,000+.Majority of households own no vehicle at 36%(Index 398) or 1 vehicle (41%).
Socioeconomic TraitsThree out of four have a bachelor's degree orhigher.Unemployment rate is low at 5.3%; labor forceparticipation is high, more than 75%.Salaries are the primary source of income formost households, but self-employment incomeand investment income complement thesalaries in this market.These are health-conscious consumers, whoexercise regularly and pay attention to thenutritional value of the food they purchase.Environmentally conscientious but also image-conscious: both impact their purchasing.
Market ProfileSupport environmental groups, recyclefaithfully and contribute to arts/culturalorganizations.Invest in mutual funds (bonds) and maintainretirement savings plans.Use their laptops, iPads and mobile phonesextensively to stay connected.Spend money on nice clothes, dining out,travel, treatments at day spas, and lattes atStarbucks.Physical fitness a priority, exercising at a clubor other facility on a regular basis.Enjoy sports such as jogging/running, biking,tennis, soccer, skiing, yoga and Pilates, as wellas participating in fantasy sports leagues.Participate in leisure activities includingpainting, reading books or the newspaper ontheir iPad, watching movies rented fromNetflix, hiking, backpacking,canoeing/kayaking, as well as going tobars/clubs, the beach, movies, art galleries,museums, the theater, opera and rock concerts.Listen to classic rock, pop/top 40, classical,jazz, reggae, blues, folk and alternative music.Favor organic food, purchasing groceries athigher-end markets.
An overview of who makes up this segment across the United States
The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2017. UpdateFrequency: Annually.
This is the
#4dominant segmentfor this area
In this area
3.2%of households fallinto this segment
In the United States
1.1%of households fallinto this segment
About this segment
Laptops and Lattes
3 Miles Distance
Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
20172022 (Projected)
Total PopulationThis chart shows the total population inan area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Population DensityThis chart shows the number of peopleper square mile in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Population Change Since 2010This chart shows the percentage changein area's population from 2010 to 2017,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
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Total Daytime PopulationThis chart shows the number of peoplewho are present in an area during normalbusiness hours, including workers, andcompares that population to othergeographies. Daytime population is incontrast to the "resident" populationpresent during evening and nighttimehours.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
3 Miles Distance: Population Comparison
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1 mile
Daytime Population DensityThis chart shows the number people whoare present in an area during normalbusiness hours, including workers, persquare mile in an area, compared withother geographies. Daytime population isin contrast to the "resident" populationpresent during evening and nighttimehours.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Average Household SizeThis chart shows the average householdsize in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Population Living in FamilyHouseholdsThis chart shows the percentage of anarea’s population that lives in ahousehold with one or more individualsrelated by birth, marriage or adoption,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Women 2017Men 2017Women 2022 (Projected)Men 2022 (Projected)
Female / Male RatioThis chart shows the ratio of females tomales in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
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Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
20172022 (Projected)
Median AgeThis chart shows the median age in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Population by AgeThis chart breaks down the population ofan area by age group.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
3 Miles Distance: Age Comparison
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Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
MarriedUnmarried
Married / Unmarried AdultsRatioThis chart shows the ratio of married tounmarried adults in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
MarriedThis chart shows the number of people inan area who are married, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Never MarriedThis chart shows the number of people inan area who have never been married,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
WidowedThis chart shows the number of people inan area who are widowed, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
DivorcedThis chart shows the number of people inan area who are divorced, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
3 Miles Distance: Marital Status Comparison
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Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
20172022 (Projected)
Average Household IncomeThis chart shows the average householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Median Household IncomeThis chart shows the median householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Per Capita IncomeThis chart shows per capita income in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Average Disposable IncomeThis chart shows the average disposableincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
3 Miles Distance: Economic Comparison
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Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
King CountyWashingtonUSA
Unemployment RateThis chart shows the unemploymenttrend in an area, compared with othergeographies.Data Source: Bureau of Labor Statisticsvia 3DLUpdate Frequency: Monthly
Employment Count byIndustryThis chart shows industries in an areaand the number of people employed ineach category.Data Source: Bureau of Labor Statisticsvia Esri, 2017Update Frequency: Annually
3 Miles Distance
Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
Less than 9th GradeThis chart shows the percentage ofpeople in an area who have less than aninth grade education, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Some High SchoolThis chart shows the percentage ofpeople in an area whose highesteducational achievement is some highschool, without graduating or passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
High School GEDThis chart shows the percentage ofpeople in an area whose highesteducational achievement is passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
High School GraduateThis chart shows the percentage ofpeople in an area whose highesteducational achievement is high school,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Some CollegeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is somecollege, without receiving a degree,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
3 Miles Distance: Education Comparison
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Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
Associate DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is an associatedegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Bachelor's DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a bachelor'sdegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Grad/Professional DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a graduateor professional degree, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
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Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
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Average Commute TimeThis chart shows average commute timesto work, in minutes, by percentage of anarea's population.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
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How People Get to WorkThis chart shows the types oftransportation that residents of the areayou searched use for their commute, bypercentage of an area's population.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
3 Miles Distance: Commute Comparison
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Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
Median Estimated Home ValueThis chart displays property estimates foran area and a subject property, whereone has been selected. Estimated homevalues are generated by a valuationmodel and are not formal appraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly
12-Month Change in MedianEstimated Home ValueThis chart shows the 12-month change inthe estimated value of all homes in thisarea, the county and the state. Estimatedhome values are generated by avaluation model and are not formalappraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly
Median Listing PriceThis chart displays the median listingprice for homes in this area, the countyand the state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly
12-Month Change in MedianListing PriceThis chart displays the 12-month changein the median listing price of homes inthis area, and compares it to the countyand state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly
3 Miles Distance: Home Value Comparison
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Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
Best Retail Businesses: 3 Miles Distance
This chart shows the types of businesses that consumers are leaving an area to find. The business types represented by blue bars are relatively scarce in the area,so consumers go elsewhere to have their needs met. The beige business types are relatively plentiful in the area, meaning there are existing competitors for thedollars that consumers spend in these categories.Data Source: Retail Marketplace via Esri, 2017Update Frequency: Annually
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Copyright 2018 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 11/6/2018
Daily Traffic Counts: Over 100,000 / day50,001 – 100,00030,001 – 50,00015,001 – 30,0006,001 – 15,000Up 6,000 / day