Commercial Restriction s in eCommerce Oliver Prothmann Chairman ´Choice in eCommerce´ President of BVOH (German Federal Association Online-
Dec 23, 2015
Commercial Restrictions in eCommerce
Oliver ProthmannChairman ´Choice in
eCommerce´
President of BVOH (German
Federal Association Online-
Trade)
ECOMMERCE LIKE WE KNOW IT IS UNDER ATTACK
A growing number of brand owners and manufacturers are restricting Internet trade, for example using contract terms to stop sellers from selling goods on online marketplaces.
Manufactures and brands act
against SMEs
against online trade
against cross-border
trade
against consumers
How do platform bans impact consumers?
“From the consumer’s perspective,
the distorted access to goods or services
means discrimination within the internal market.”
European Parliament Study „Discrimination of Consumers in the Digital Single Market“,
DG Internal Policies, November 2013, p. 62.
HOW DOES IT WORK?
• Less Intrabrand and
Interbrand
Competition
• Less Selection
• Less Convenience
• Less Channels
• Less Availability
• Less Information
• Higher Prices
Petitionfor Choice and Innovation
in Online-Trade
14.341 signed- SMEs- Cross Europe- Cross Verticals
57,6 % are affected (highest increase in 2013)
77,1% don´t understand justification of brands
23,5% lose more than a quarter of revenue
6,2% had fired staff
5,4% fear insolvency
STATUS QUObased on Survey by Choice in
eCommerce(n: 2.116; Nov 2013)
LIST OF MOST CALLED BRANDS
based on Survey by Choice in eCommerce (n: 2.116; Nov 2013)
Amount of Online-Sellers will decline (66,1%)
Manufacturers will obtain monopoly (62,1%)
Diversity of supply will decrease (60,9%)
Prices for consumer will increase (60,2%)
Innovation in Online-Trade will be reduced (52,5%)
IMPACTbased on Survey by Choice in eCommerce
(n: 2.116; Nov 2013)
• Brands to collaborate with
all stakeholders, especially
sellers and marketplace
providers
• National and European
policy-makers and
authorities to deal with
unnecessary restrictions
• Clearance about legal rules
and Guidelines how to
understand it
CLAIMbased on Petition by Choice in
eCommerce(n: 14.341; Nov 2013)