Commercial Acceleration of New Water Treatment Technology CalDesal 3 rd Annual Desalination Conference October 6, 2014
Commercial Acceleration of New Water Treatment Technology
Dec 31, 2015
Commercial Acceleration of New Water Treatment Technology. CalDesal 3 rd Annual Desalination Conference October 6, 2014. First RO Membrane Innovation in 25 Years. 50-100% more permeable than existing polymer technology Improves best-in-class salt rejection by 25% - PowerPoint PPT Presentation
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Commercial Acceleration of New Water Treatment Technology
CalDesal 3rd Annual Desalination ConferenceOctober 6, 2014
First RO Membrane Innovation in 25 Years
50-100% more permeable than existing polymer technology
Improves best-in-class salt rejection by 25%
Drop-in replacement for existing membranes
16 Patents / 27 Applications in 11 Countries
Commercialization to Acquisition in 3 Years
3
Mission: Lower cost of desalination by leveraging nanotechnology to advance
reverse osmosis (RO) membrane performance
Rapid Growth in 3 Years:300+ Installations, 40 Countries, >300,000 m3/day
4
QuantumFlux Installations
NanoH2O Direct Sales Force
NanoH2O Distributors & Agents
5
Market Acceleration comes from CLARITY
Clarity of MARKET CHARACTERISTICS
Clarity of WHAT WINS
Clarity of FOCUS
6
Clarity of MARKET CHARACTERISTICS
Speak to everyone
Needs, users, size and growth profile by segment / application
How does business get done?
Basis for STRATEGY / Find the low hanging fruit
7
Clarity of WHAT WINS (by segment)
PERFORMANCE / VALUE PROPOSITION (CAPEX VS OPEX) PRICE WARRANTIES CERTIFICATIONS SERVICE DISTRIBUTION DELIVERY TIME PRODUCT LINE REPUTATION / BALANCE SHEET
8
Clarity of WHAT WINS
Strongest value propositions
Legacy vs. Growth markets
Best early adopters
Key references
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Clarity of WHAT WINS
What resources will you need?
Product development
Manufacturing infrastructure
Sales / distribution resources
Marketing initiatives
10
Clarity of Focus (general guidelines)
Singular focus with unrelenting optimism
Clear goals / objectives
Develop a simple, clear message and stay on it
Exploit your competitor’s weaknesses and mistakes
Make sure you are working harder than they are
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Clarity of Focus (for acceleration)
Parallel track technology and manufacturing infrastructure development
De-risk trial
Leverage channel partners without limiting market opportunity
Attract talent with strong reputations
12
Remember, in Water…
IT DEPENDS…
Thank You
13
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