Commerce Optimization

Commerce OptimizationGet best-practice solutions for Customer Segmentation and the

benefits of collaborating with a single ecommerce solution provider

who offers expertise in development, marketing and optimization.

IMAGINE…the number of Internet users by 2020!

2,925,249,355

2,034,259,368

413,425,190

7,243,784,121

6,916,183,480

6,127,700,430

7.9 %

16.1 %

47.2 %

1.14 %

1.19 %

1.26 %

10.4 %

29.4 %

6.7 %

Internet Users

UsersGrowth

WorldPopulation

PopulationGrowth

Penetration

2010

2014

2000

The first billion internet connections was reached in 2005

The third billion will be reached by the end of 2014

The second billion in 2010

Source: Internet Live Stats

IS YOUR BUSINESS READY FORwww.osf-commerce.com

EXPLOSIVE GROWTH?

02

MOST WEBSITES FAIL TO ACHIVE AN OPTIMAL UX

www.osf-commerce.com

97% = BAD USER EXPERIENCE

03

87%

CONVERSIONIf a visitor to your website

has a successful user experience they are 87% more likely to buy from

you

44%

ACQUISITION RETENTION44% of online

shoppers tell a friend about a bad online

experience

62%

62% of customers base future

purchases on past experiences

User Experience Influences all you KPI’s

Source: Usabilitysciences Source: Business2CommunitySource: Kissmetrics

WHAT’S YOUR LEVEL OF MATURITY IN www.osf-commerce.com

DIGITAL COMMERCE?

05

OPTIMIZING digital presence for heightened

customer engagement by creating processes,

infrastructure and resources.

DIGITAL COMMERCE

MARKET EXPANSION

GLOBALIZATION

LEVEL OF MATURITY

INITIATION

IMPLEMENTING global development strategies

and monitoring the growth of your business.

LAUNCHING commerce services and

complying with first customer requests.

Web Commerce Outsourced or Custom

Emerging Business by Replatforming Commerce Solutions

Global Commerce and Omnichannel Solutions

COMMERCE OPTIMIZATION


APPROACH

05

01

Custom Analysis

02

Inbound Marketing

03

Search Engine Marketing & SEO

04

Growth Solutions

05

Customer Success Stories


CUSTOMIZED

06

01

Custom Analysis

GET YOUR SALES

Are Your SalesGROWING with the Trend?

591%

86%

336%

making Call to Action more prominent

using Video on landing pages

redesigning the lead generation page

INCREASE your conversion rates by

SO?Source: Kissmetrics Case Study

Source: Eyeview Case Study

Source: Kissmetrics Case Study


ANALYTICS TOOLS

07

01

Custom Analysis

LEVERAGING SITE DATA WITH

See how visitors found your site, what pages they visited, how long they stayed on your site and many other facts and figures.

Heat maps and video give you an understanding of how your visitors engage your website with the help of heat map and scroll map reports.

Get a FREE 1-Hour CONSULTATION


MORE FOR LESS

08

02

Inbound Marketing

INBOUND PRACTICES PRODUCE

Is Your SitePERSONALIZED for Success?

54%

62%

MORE Leads

LESS Cost

Inbound practices produce 54% MORE leads and costs 62% LESS than traditional outbound practices.

SO?

Source: RedBranchMedia


CAMPAIGNS

09

02

Inbound Marketing

EMAIL MARKETING

Do you have an Email MarketingCampaign in order

to increase revenue per email?

SO?95%

$143%

of online consumers use email

for every $1 spent, $44.25 is the average return on an email marketing investmentof all emails are being opened via a mobile device

DID YOU KNOW THAT:

Campaigns Analysis & Optimization

Platform Integration

Campaign Management

OUR SERVICES

Source: ExactTarget

Source: ExactTarget

Source: ExactTarget


CUSTOMER GROUPS

10

02

Inbound Marketing

MAKE YOUR VISITORS FEEL UNIQUE WITH

Do you use Customer Groupsto improve theuser experience?

improve Users Experience

SO?94%

74%

29%

of marketers agree that website personalization is critical to current and future success.

of online consumers get frustrated with websites when content has nothing to do with their interests.

of marketers today invest in website personalization and use behavior-based data.

DID YOU KNOW THAT:

Campaigns Strategy & Configuration


Campaign Management

OUR SERVICES

Source: Econsultancy

Source: Dinamicyield

Source: Dinamicyield


AFFILIATE MARKETING

11

02

Inbound Marketing

INTEGRATE

Are you in theNetwork?SO?

$4.1

Affiliate programs have the third largest marketing budget after PPC & email.Affiliate marketing spending will reach $4.1 billion in 2014.

Affiliate marketing is considered low risk because you pay only for the results.

DID YOU KNOW THAT:

Analysis of audience and affiliate networks

Implement and test the tracking code

Campaign Management

OUR SERVICES

3rd

lowSource: Forrester

Source: Forbes

Source: Kissmetric


FIRST PAGE

12

03

SEM & SEOBE ON THE

Are You on theFIRST PAGE of Results?

60%clicks to the TOP 3ORGANIC SEARCH RESULTS

SO?

More than 60% of all organic clicks go to the top three organic search results!

Source: HubSpot


MARKETING

13

03

SEM & SEOSEARCH ENGINE

OSF provides Pay-Per-Click campaign management with automated billing and reporting, as a cost effective alternative to in-house PPC management.

93%

85%

52%

of online experiences begin with a search engine.

of retailers said that search marketing is the most effective customer acquisition tactic.

of marketers found a customer via Facebook.

DID YOU KNOW THAT:

Campaign Strategy & Configuration


Campaign Management

OUR SERVICES

Source: Digital Insights

Source: Forrester

Source: Search Engine Journal


OPTIMIZATION

14

03

SEM & SEOSEARCH ENGINE

An integrated SEO optimization plan increases organic traffic and reduces new user acquisition costs. OSF Global Services offers expertise in the following SEO enhancement services:

86%

75%

61%

of all Internet traffic is generated through search engines.

of users never scroll past the first page of search results.

of global Internet users research products online.

DID YOU KNOW THAT:

Keyword & Competition Analysis International, Local & Multi-Language SEO Site Architecture & Indexation Ongoing Optimization & Reporting CMS Optimization for SEO

OUR SERVICES

Source: ipoint-tech

Source: Interconnected World

Source: MarketShareHitsLink


GROWTH SOLUTIONS

15

04

Growth Solutions

STRATEGY FOR

Is your growth STRATEGYbuilt to succeed?

billion by 2017 SO?

Online retail sales will hit $370 billion by 2017 from $220 billion in 2014.

$370Source: Business2Community


MOBILE COMMERCE

16

04

Growth Solutions

OPTIMIZE FOR

Is your online store ready formobile shoppers?

SO?

Simple, clean UI/UX Multi-device compatibility Mobile applications Responsive newsletters Support functionality Boosting conversion rates

OUR SERVICES

90%

62684%

Push notifications on a mobile application can increase app user retention rates by 90%

Global m-commerce sales reached $133 billion in 2013, and will reach $626 billion in 2018

of smartphone shoppers check online stores while in the physical ones

DID YOU KNOW THAT:

Source: Goldman Sachs

Source: MarcResearch

Source: Mobile Action


OMNICHANNEL INITIATIVES

17

04

Growth Solutions

PREPARE FOR

the right tools and data

simple, relevant &

seamless

omnichannel dev strategy

Companies find implementing omnichannel

challenging due to the complexity of

integrating the right tools and data.

Regardless of the original touchpoint,

customers expect their interaction with

retailers to be simple, relevant and

seamless.

We build the best omnichannel development strategy where you invest only in the right mix of stores, mobile, digital marketing and CRM capabilities.


BUSINESS AGILITY

18

04

Growth Solutions

REPLATFORM FOR

Why Replatform? We Can Help You:

Fast growth & technology innovation Navigation, coding & search capabilitiesBack-office integration Omnichannel initiativesSecurity and complianceMobile optimization

Evaluate leading platformsDevelop a clear ecommerce strategyExpand functionality through applications and plug-insRoll out multiple sites and brandsPerform front- and back-end integrationsMap out an SEO plan


DIGITAL FLAGSHIP

19

04

Growth Solutions

MOVE FORWARD WITH A

Close the gaps in your digital ecosystem and turn content-interested visitors into ecommerce customers.

A CMS-to-Ecommerce Integration can transform your

ecommerce platform into a Digital Flagship for

all content-driven websites.

A Digital Flagship enables your website to be the main hub for all brand communication and sales.


INTEGRATION

20

04

Growth Solutions

THIRD PARTY & SYSTEMS

CRM (Customer Relationship

Management)

CMS (Content Management

System)

Payment Gateway

Tax Systems Order Management

Fulfillment InventoryShipment Tracking

Supply ChainRatings & Reviews

Marketing Automation

Support Centers

www.osf-commerce.com 22

05

Success StoriesCUSTOMER

SUCCESS STORIES

48 BRANDS

118 COUNTRIESBRANDS SELL TO

150 Mil. $REVENUE BY ECOMMERCE SITES WE MANAGED

With OSF, L’Oréal saw a unique opportunity to unify disparate applications while creating a personalized and engaging shopping experience across all devices.

SOLUTIONS FOR L’ORÉAL CANADA & USA Ecommerce Replatforming & Salesforce Integration

L’Oréal Canada and USA Cosmetics, Beauty

CLIENT INDUSTRY

"OSF assisted us with new technology and gave us the ability to deploy many brand sites in an efficient manner, making technology our driver for growth.“ Martin Aubut, Director, Interactive Marketing and Ebusiness

Strategy at L'Oréal Canada

Launched 6 sites, 4 brands with an average delivery time of 3 months

Large increase in mobile traffic, conversion rates and revenue

Data from Demandware automatically pushed to 3rd-party systems

Consistent layout across all brands, languages and geographies

6 sites & 4 brands

22


05

Success Stories

26


05

Success Stories

Before OSF launched the Magento solution, OpenYard founder Justin Pfister had been spending 60% - 70% of his time on his IT solution as his other business initiatives suffered.

SCALABLE ECOMMERCE SOLUTIONMagento Platform Opens Doors for OpenYard Growth Initiatives

OpenYard Sporting Goods

CLIENT INDUSTRY

"OSF’s developers had valuable industry-specific experience that we could utilize and combine with our specific experience at Openyard. The experience was really healthy—we were able to share and benefit from each other’s knowledge base and grow together.“ Justin Pfister, Founder

Results in 3 months after release

+Increase in site transactions41%

+Increase in purchase quantities

62%

27


05

Success Stories

A two-week A/B Testing method with a 50/50 split between Sanuk’s three-page and new one-page checkouts revealed a reduction in cart abandonment, boosted conversion rate and a sizeable contribution to site revenue.

‘ONE PAGE CHECKOUT’ SOLUTION OSF’s Optimized Checkout Solution to Deckers Footwear Brand

Sanuk Footwear

CLIENT INDUSTRY

"This is great for Sanuk, and a great introduction as we consider OPC for Deckers’ other sites. I expect with those we will see a 4% increase in conversions, at least.“ Sean Knots, Associated Online Producer at Deckers

+ One Page Checkout (OPC) resulted in a 3.8% lift in orders per visitor & an 8% lift in conversions.

3.8%

OPC contributed $610,000 in additional revenue over a two-week period.

$610k

Sanuk expects $775,000 in incremental revenue once OPC is deployed.

$775k

23


05

Success Stories

Thanks to a series of successfully implemented marketing initiatives, InZonaTa managed to gain a leading position on the deals market in Romania.

GEO-TARGETED MOBILE APPLICATIONPush Notification Increases Conversions for InZonaTa

InZonaTa Deals Website

CLIENT INDUSTRY

+

37% Increase in conversion from 3rd cart recovery email with dynamic codes for extra discounts

Higher conversion on geo-targeted mobile application with push notification

Open Rate increase for geo-targeted newsletter

+

+

1.5%

12%

thank you!Gerard SZATVANYIPresident & CEO

Chris HOOVENSVP Sales & Business [email protected] [email protected]

Adela SZATVANYIHead of Commerce Optimization

[email protected]

Commerce Optimization

Documents

commerce optimization

growth solutions

web commerce

commerce services

kissmetrics case study

kpis source

usabilitysciences source

email marketing campaign