Jessica Insurance Marketing Executive Helping insurers deliver relevant, personalized experiences at the right time & place Market Forces Connected policyholders Changing demographics Rapid digitization Sophisticated fraud Regulation Marketing Challenges Data-driven insights Digital innovation Compelling interactions Millennials Lifetime engagement IBM Solves Marketing Challenges Robust analytics Personalized offers Enhanced mobile & digital experiences Omni-channel delivery Lower costs For Successful Marketing Outcomes Effective campaigns Enhanced customer acquisition Policyholders who advocate Better cross-sell & up- sell Improved marketing ROI Market share growth
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
JessicaInsurance Marketing
Executive
Helping insurers deliver relevant, personalized experiences at the right time & place
Market Forces Connected policyholders Changing demographics Rapid digitization Sophisticated fraud Regulation
Marketing Challenges Data-driven insights Digital innovation Compelling interactions Millennials Lifetime engagement
IBM Solves Marketing Challenges Robust analytics Personalized offers Enhanced mobile &
digital experiences Omni-channel delivery Lower costs
For Successful Marketing Outcomes Effective campaigns Enhanced customer acquisition Policyholders who advocate Better cross-sell & up-sell Improved marketing ROI Market share growth
Related Documents
![[Infographic] Predictive Commerce at Costa Express](https://static.cupdf.com/doc/110x72/55d3111abb61ebd4308b4718/infographic-predictive-commerce-at-costa-express.jpg)
