Commerce Component: Reporting & Analytics What is Reporting & Analytics? By taking orders you gather a lot of information about your customers, what they purchase, and how they navigate the sales funnel. How much did you sell? Who did you sell it to? Where did you sell it? What related products are people purchasing? How much revenue, profit, tax per transaction? What coupons or discounts were used? What is your customers value? Where did your customer come from? When do people stop buying? What pages? How does Drupal Commerce handle reporting & analytics? Drupal Commerce uses a combination of Google Analytics and its own default reporting suite to give you all the basics you need for reporting. If you really want to get into the details though, you’ll probably want a more robust integration. Possible Integrations (for example, but not limited to) Learn more about the platform at acromedia.com