NAVIGATE THE COMPLEX DIGITAL MARKETING LANDSCAPE How do you get smart on the 107 unique functional areas of digital marketing?
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NAVIGATE THE COMPLEX DIGITAL MARKETING LANDSCAPE
How do you get smart on the 107 unique functional areas of digital marketing?
DIGITAL COMMERCE: ONE OF 8 KEY AREAS OF DIGITAL MARKETING
Multichannel Marketing
Marketing Management
Emerging Marketing Technology
and Trends Mobile Marketing
Social Marketing
CustomerExperience
Data-Driven Marketing
Digital Commerce
Lets isolate and get smart on Digital Commerce…
Commerce
How do you get smart on the 19 functional areas of digital commerce?
GET SMART ON DIGITAL COMMERCE
CONFIDENTIAL AND PROPRIETARY© 2014 Gartner, Inc. and/or its affiliates. All rights reserved
DigitalCommerce*
Advocacy Marketing
Content Marketing Platforms
Digital Agencies
Digital Asset Management
Digital Marketing Hub
Digital Offers
Digital Retailers
Digital WalletE-Commerce
EnablersLoyalty Marketing
Management Consultants
Mobile Apps Content Services
Mobile Commerce
Mobile Payments
Multichannel Campaign Management
Product Reviews & Reco’s
Product Search
SiteRetargeting
Social Commerce
19
110+ VENDORS
*Top investment area for marketing technology2016 CMO Spend Survey
FUNCTIONAL AREAS
Talent Techniques
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