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CommBank Accounting Market Pulse Conducted by Beaton Research + Consulting July 2015
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CommBank Accounting Market Pulse...5 COMMBANK ACCOUNTING MARKET PULSE UL 2015Perception of business conditions Provision of non-accounting services Net % (challenging - easy) In 24

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Page 1: CommBank Accounting Market Pulse...5 COMMBANK ACCOUNTING MARKET PULSE UL 2015Perception of business conditions Provision of non-accounting services Net % (challenging - easy) In 24

CommBank Accounting Market PulseConducted by Beaton Research + Consulting

July 2015

Page 2: CommBank Accounting Market Pulse...5 COMMBANK ACCOUNTING MARKET PULSE UL 2015Perception of business conditions Provision of non-accounting services Net % (challenging - easy) In 24

1

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Contents

Foreword 2

Economic outlook 3

Snapshot of survey findings 5

Business conditions

Perceived performance of the Australian economy 7

Perceived performance of the Australian economy by segment 7

Perception of business conditions – present to 2017 8

Perception of business conditions by segment – present to 2017 8

Perception of business conditions by area 9

Perception of business conditions by area and firm type 10

Business priorities

Geographic expansion 11

Geographic expansion by location 11

Reasons for geographic expansion 12

Market entry by segment 12

Revenue predictions

Changes in revenue from FY14 to FY15 14

Difference between FY15 budgeted and actual revenue 15

Changes in revenue by location over the next 6 months 15

Changes in revenue by service line over the next 6 months 16

Realised rates

Expected changes in realised rates over the next 6 and 12 months 17

Expense and profitability predictions

Difference between FY15 budgeted and actual expenses 18

Changes in expenses over the next 6 months 18

Changes in expenses by segment over the next 6 months 19

Changes in staffing by segment over the next 6 months 20

Change in operating margins for the next 6 months 20

Provision of non-accounting services

Provision of non-accounting services 21

Revenue from non-accounting services 21

Changes in revenue from non-accounting services 22

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2

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Marc Totaro National Manager, Professional Services Commonwealth Bank

Welcome to the second-half edition of the CommBank Accounting Market Pulse for the 2014/15 financial year, conducted in partnership with Beaton Research + Consulting.

The second half survey of large accounting firms, restructuring firms and other firms reveals short-term expectations across the sector have softened. The outlook across the next 24 months however remains squarely in positive territory, and steady when compared to the previous half’s results.

In a downward half-on-half shift, the economic outlook has dipped with a negative overall reading. This outlook is weighing on sentiment, but with the accounting sector often acting as a bellwether for broader business and economic confidence, it is encouraging to see the longer-term view remains positive.

“When looking at the split in results between the different segments, over the short-term, large firms remain more optimistic than the rest of the market with the perception of other firms building over the longer term.”

Large firms indicate the highest expected revenue growth by practice area has been economic and social policy advice, while sustainability and climate change related work witnessed the highest growth in the other firms’ category. Both large and other firms share the view that the wealth management and financial planning, and corporate finance practice areas offer significant revenue growth potential.

“The survey also reveals the areas with the highest expected revenue growth are offshore in Asia and UK/Europe.”

Despite a subdued outlook, 40 per cent of firms are still planning to expand geographically, with Brisbane flagged as the top destination for expansion. The primary reasons for geographic expansion are as a result of a strategic alliance or merger with an existing firm.

While negotiating prices with clients eased moderately when compared to the previous half, it remains the top challenge for firms. Client led negotiation often resulted in margin compression over the half, and firms continue to implement changes aimed at reducing costs and increasing efficiencies.

This trend is evidenced by a continuation of firms seeking to leverage technology to build efficiencies within their businesses, and therefore it was not surprising to see 55 per cent of firms stating IT software and hardware expense will see the largest percentage increase over the next six months.

In an ongoing trend of diversification in service offerings across the sector, the move to providing non-accounting services continued this half, with all large and restructuring firms and 77 per cent of other firms indicating they offer non-accounting services. This shift was further evidenced by the fact that these firms reported an increase in revenue from non-accounting services.

Firms are seeking to increase fee earning and salary/equity partner numbers, as firms report keeping quality staff has become substantially more difficult over the last six months. Conversely, as outsourcing and offshoring remain a prevalent trend amongst Australia’s leading firms, we saw an expected decrease in hiring for shared service, secretarial and administrative staff.

I trust you will find this edition of the CommBank Accounting Market Pulse informative and useful for your firm’s planning and benchmarking. We look forward to continuing to monitor key financial and operational performance indicators within the industry and sharing these insights with you.

Email: [email protected] Tel : +61 2 9303 1940

Positive long-term outlook remains steady despite subdued conditions

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3

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Diana Mousina Associate Director Economics Commonwealth Bank

The Australian economy is expected to grow by 2.5 per cent in 2015, marking a record 25 consecutive years of growth. While an expanding economy is good news for accountants and their clients, there are some caveats. Not only is the rate of growth set to remain well below the long-term historical trend of 3 per cent, but the ongoing transition from mining to non-mining growth continues to create highly variable conditions across industry sectors.

“ Both businesses and the economy as a whole need to find new sources of revenue as mining investment tails off. Some elements in the transition are on track, with a surge in resource exports set to be a significant new source of income growth over the next two years.”

The residential construction upturn is also firmly entrenched, and consumer spending is growing at a faster rate than before. However, non-mining business capex growth has been faltering. The unemployment rate remains elevated because the growth transition is patchy and is expected to rise a little further, putting consumer spending growth at risk.

Looking beyond Australia, global growth seems set to strengthen, although volatility will remain an issue in financial markets, potentially denting consumer and business confidence. The US

recovery has helped drive activity, despite uncertainty surrounding the timing of the first US Federal Funds rate hike. However, lower growth rates in China will remain a topic of concern, particularly for Australian exporters.

At home, the 2015 Federal Budget small business package is likely to prove positive for many accountants and their small business clients, helping to support business confidence. There are already some signs consumers have responded positively to the budget measures, although it remains to be seen whether higher consumer and business confidence will translate into increased spending.

Although the Reserve Bank of Australia (RBA) left rates untouched at their last meeting in June, the 0.25 per cent cut to the cash rate in May to a new low of 2 per cent reflects a more uncertain view of the non-mining capex transition. Fortunately, a low-inflation environment gives the RBA the room they need to adjust rate settings, while concerns about an overheated housing market are really confined to Sydney. While the RBA has provided little forward guidance around the interest rate outlook, below-trend growth and inflation, plus expectations unemployment will trend higher probably mean it is too soon to call the end of this rate-cutting cycle. Readings of key data, particularly employment data, will be key to gauging upcoming RBA policy deliberations.

For accountants, question marks surrounding non-mining business investment continue to impact perceptions of business conditions. While the latest CommBank Accounting Market Pulse indicates firms are positive about the short to medium-term outlook, sentiment has softened over the last six months. Similarly, firms’ perceptions of economic conditions are weaker, with one in four expecting the economy to perform negatively over the next 12 months.

However, the long-term outlook for business conditions remains unchanged, suggesting most practice principals still see this as a period of transition, rather than the beginning of a period of subdued growth.

Economic outlook

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COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Real GDP (annual % change)

6

4

2

0Sep-98 Sep-01 Sep-04 Sep-07 Sep-10 Sep-13

Net

%

Trend

Labour Market Trends

6.5 90

60

30

0

-30

-60

6.0

5.5

5.0

4.5

4.0Jan-14Jan-12Jan-10Jan-08

Une

mpl

oym

ent r

ate

Employm

ent growth ('000)'

Trend

4

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5

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Perception of business conditions Provision of non-accounting services

Net % (challenging - easy)

In 24 monthsW1 FY15 W2 FY15

55%55%

In 12 monthsW1 FY15 W2 FY15

35%50%

At the momentW1 FY15 W2 FY15

10%15%

Other firms 77%

Restructuring firms 100%

Large firms 100%

5

Snapshot of survey findings

Perceived performance of the Australian economy over the next 12 months

Geographic and practice areas with highest expected revenue growth

Economic and social policy advice

Wealth management and financial planning

Corporate finance

Business advisory services

Sustainability / climate change

Corporate finance

Superannuation

Wealth management and financial planning

Business advisory services

Forensic and fraud accounting

Asia

UK / Europe

Northern Territory

Victoria

100%

100%

100%

67%

67%

100%

100%

100%

100%

50%

50%

71%

60%

60%

Net % (increasing-decreasing)

Large firms

Restructuring firms

Other firms

Top 3 challenges for accounting firms

Net % (challenging - easy)

75%Negotiating price with

clients

65%Competing with

other firms

40%

-10%W1 FY15 W2 FY15

Net % (positive-negative)

60%Winning new

business

5

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6

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Top 3 expenses with the highest net increase over the next 6 months

Changes in staffing

Net % (increasing-decreasing)

• Junior to mid-level accountants

• Fixed share / salary partners

• Equity partners

• Directors / managers

• Shared service staff

• Secretarial and administration staff

55%IT hardware

and software

45%Knowledge

management

45%Staff training

and development

Large firms Restructuringfirms

Other firms

100% 50% 90%

Brisbane 38%

Restructuring firms 100%

Top cities for expansionChanges in revenue from non-accounting services

Geographic expansionOperating margins forecast

of firms considering expanding

40%

Net % (increasing-decreasing)

Net % (increasing-decreasing)

Canberra 25%

Melbourne 25%

Sydney 25%

Large firms 80%

Other firms 8%

6

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7

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Business conditions

Perceived performance of the Australian economy

The perceived performance of the Australian economy has declined in this report period, with one in four accounting firms believing the economy will perform negatively in the next 12 months.

-100

-80

-60

-40

-20

0

20

40

60

80

100

Net %

50 15

40

40

-10

60

-10 -25

Wave 1 FY15 Wave 2 FY15

Net

%

Positive Negative Neutral

Perceived performance of the Australian economy by segment

Of the three segments, ‘Other firms’ are the least optimistic about the Australian economy’s performance.

-100

-80

-60

-40

-20

0

20

40

60

80

100

40

4050

-15

33

2015

54

-31

60

100

-20

58

34 34

-8-33

60

Wave 1 FY15

Restructuring �rms Other �rms Large �rms Restructuring �rms Other �rmsLarge �rms

Wave 2 FY15

Net

%

Net %Positive Negative Neutral

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8

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Perception of business conditions – present to 2017

While business confidence remains positive across both the short and long-term, accounting firm leaders are less positive compared to six months ago.

0

10

20

30

40

50

60

70

80

90

100

1510

50

35

55 55

Wave 1 FY15 Wave 2 FY15 Wave 1 FY15 Wave 2 FY15 Wave 1 FY15

Likely to be in 2 years’ timeLikely to be in 12 months’ timeAt the moment

Wave 2 FY15

Net

%

Perception of business conditions by segment – present to 2017

Over the short-term, large firms remain more optimistic than the rest of the market.

-60

-40

-20

0

20

40

60

80

100

Net

%

60 60

-50

60

3140

67

33

69

50

20

80

50

0 0 0 00

Wave 1 FY15 Wave 2 FY15 Wave 1 FY15 Wave 2 FY15 Wave 1 FY15

Likely to be in 2 years’ timeLikely to be in 12 months’ timeAt the moment

Wave 2 FY15

Restructuring �rms Other �rmsLarge �rms

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9

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Perception of business conditions by area

Price negotiations, revenue generation and competitive activity continue to be the primary challenges faced by accounting firms.

-100

-80

-60

-40

-20

0

20

40

Net

%

25

5

-5

-20-25-30 -35-35

-15

-35 -35-40

-60-55 -60-60

-85-75

Accessingcapital

Keeping stafffully utilised

Keeping expenses

under control

Findingquality staff

Keepingquality staff

Collectinginvoices

Competingwith

other �rms

Winning newbusiness

Negotiatingprice with

clients

Wave 1 FY15 Wave 2 FY15

Page 11: CommBank Accounting Market Pulse...5 COMMBANK ACCOUNTING MARKET PULSE UL 2015Perception of business conditions Provision of non-accounting services Net % (challenging - easy) In 24

10

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Perception of business conditions by area and firm type

Large firms are finding it more challenging to control expenses, retain quality staff and compete with other firms.

-120

-100

-80

-60

-40

-20

0

20

40

80

60

100

Net

%

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Accessing capital Keeping staff fully utilised

Keeping expenses under control

Finding quality staff

Restructuring �rms Other �rmsLarge �rms

Keeping quality staff

0000008

67

40 40

20

-8

-67

-20

-50

-15 -20 -17

-67-60

-23

-40-33

-20

-50-38

-25-40 -38

-120

-100

-80

-60

-40

-20

0

20

40

80

60

100

Net

%

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Collecting invoices Competing with other �rms

Winning new business Negotiating pricewith clients

Restructuring �rms Other �rmsLarge �rms

0

-20

-67

-33

-50-54 -60

-33 -50 -100-100-100

-54

-75 -80-69

-100

-67-80

-46-60

-50-60

Page 12: CommBank Accounting Market Pulse...5 COMMBANK ACCOUNTING MARKET PULSE UL 2015Perception of business conditions Provision of non-accounting services Net % (challenging - easy) In 24

11

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Business priorities

Geographic expansion

Two in five accounting firms are looking to expand geographically in the next 12 months.

0

10

20

30

40

50

60

70

80

40

50

10

NoYes Don’t know

Net

%

Wave 2 FY15

Geographic expansion by location

Of those looking to expand, the majority of firms will do so within Australia as opposed to Asia or the USA.

0

5

10

15

20

25

30

35

50

40

45

38

25 25 25

13 13 13 13 13

25

Brisbane Canberra Melbourne Sydney Adelaide Perth Singapore Hong Kong USA Other

Net

%

Wave 2 FY15

Page 13: CommBank Accounting Market Pulse...5 COMMBANK ACCOUNTING MARKET PULSE UL 2015Perception of business conditions Provision of non-accounting services Net % (challenging - easy) In 24

12

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Reasons for geographic expansion

The reason for expansion is primarily due to a strategic alliance or merging with an existing firm.

0

10

20

30

40

50

60

70

100

80

90

50 50

12.5 12.5 12.5 12.5

Strategic alliancewith an

existing �rm

Merger withan exisitng �rm

Establishing acompletely new

of�ce

Recruiting partnersand staff fromcompetitors in

the new location

Relocating partnersand staff fromexisitng of�ces

Other

Net

%

Wave 2 FY15

Market entry by segment

Large firms are focused on growing their management consulting services, and restructuring firms are looking to grow their business advisory services as well as forensic and fraud accounting.

0

20

40

80

60

100

% y

es

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Business advisoryservices

Forensic and fraudaccounting

Management consulting services

Tax consulting Wealth managementand �nancial planning

Superannuation

Restructuring �rms Other �rmsLarge �rms

60

42

67

100 100

4054

4033

17

40

1525

33

80 80

15 17

4031

2033 38 33

20 23

0 0 0 0 0 0 0 0 0

80

Page 14: CommBank Accounting Market Pulse...5 COMMBANK ACCOUNTING MARKET PULSE UL 2015Perception of business conditions Provision of non-accounting services Net % (challenging - easy) In 24

13

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Market entry by segment (continued)

0

20

40

80

60

100

% y

es

Wave 1 FY15

Wave 2 FY15

Tax compliance

Wave 1 FY15

Wave 2 FY15

Corporate �nance(including M&A)

Wave 1 FY15

Wave 2 FY15

External / statutory audit

Wave 1 FY15

Wave 2 FY15

Property advisory

Wave 1 FY15

Wave 2 FY15

Business recoveryand insolvency

Restructuring �rms Other �rmsLarge �rms

20 1731

2033

17 158

2333

208

17 15

5050

0 0 0 0 00 0 0 0 0 0 000

0

20

40

80

60

100

% y

es

Wave 1 FY15

Wave 2 FY15

Risk management

Wave 1 FY15

Wave 2 FY15

Internal audit

Wave 1 FY15

Wave 2 FY15

Sustainability / climate change

Wave 1 FY15

Wave 2 FY15

Economic and socialpolicy advice

Wave 1 FY15

Wave 2 FY15

Private equity

Restructuring �rms Other �rmsLarge �rms

20 20 2088

33

17 20 20

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Page 15: CommBank Accounting Market Pulse...5 COMMBANK ACCOUNTING MARKET PULSE UL 2015Perception of business conditions Provision of non-accounting services Net % (challenging - easy) In 24

14

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Revenue predictions

Changes in revenue from FY14 to FY15

Large firms have seen an increase in revenue this financial year, whereas restructuring firms’ revenue has decreased.

-100

-80

-60

-40

-20

0

20

40

60

80

100

Wave 2 FY15Restructuring �rms

Wave 2 FY15Large �rms

Wave 2 FY15All �rms

Wave 2 FY15Other �rms

Net

%

Stayed about the same Decreased by 2-10% Decreased by >10%

Increased by 2-10% Increased by >10%

5

60100

-100

54

8

23

-1515

-20

Page 16: CommBank Accounting Market Pulse...5 COMMBANK ACCOUNTING MARKET PULSE UL 2015Perception of business conditions Provision of non-accounting services Net % (challenging - easy) In 24

15

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Difference between FY15 budgeted and actual revenue

Firms’ FY15 revenue is slightly below budget, largely driven by restructuring firms.

Under budget by <10%

-100

-80

-60

-40

-20

0

20

40

60

80

100

Wave 2 FY15Restructuring �rms

Wave 2 FY15Large �rms

Wave 2 FY15All �rms

Wave 2 FY15Other �rms

Net

%

On budget Under budget by >10%

Over budget by <10% Over budget by >10% Net %

20

15-4 1 -10

-4-50

-15

-40

20

40

-50

-50

-54

-15

1615

Changes in revenue by location over the next 6 months

The primary locations for revenue growth are forecast to be Asia, UK / Europe, Victoria and the Northern Territory.

-20

0

20

40

80

60

100

Net

%

Asia UK / Europe NT VIC NSW NewZealand

QLD ACT SA TAS WA

100 100 100

75 7567

47

67

53 5043

50

3847 43 43

10

-11

0

25

11

-8

Wave 2 FY15Wave 1 FY15

Page 17: CommBank Accounting Market Pulse...5 COMMBANK ACCOUNTING MARKET PULSE UL 2015Perception of business conditions Provision of non-accounting services Net % (challenging - easy) In 24

16

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Changes in revenue by service line over the next 6 months

Large firm leaders are more optimistic across most service lines except private equity, sustainability / climate change, and forensic and fraud accounting.

-100

-80

-60

-40

-20

0

20

40

80

60

100

Net

%

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Economic and socialpolicy advice

Wealth managementand �nancial planning

Corporate �nance(including M&A)

Business advisoryservices

Tax consulting Managementconsulting services

Restructuring �rms Other �rmsLarge �rms

67 675756

404058646060

25

7171808080

100 100 100 100 100 100 100

0 0 0 0 0 0 0 0 0 0 050

-100

-80

-60

-40

-20

0

20

40

80

60

100

Net

%

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Superannuation Private equity Sustainability /climate change

Forensic and fraudaccounting

Property advisory

-33

56 5060

75

5033

67

100

25

6067

25

6050

14

50

100

67

20

Restructuring �rms Other �rmsLarge �rms

0 0 0 0 0 0 0 0 0 0

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17

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Realised rates

Expected changes in realised rates over the next 6 and 12 months

Restructuring firms are more optimistic about forecasted changes in realised rates over the next 6 months,

compared to results in our previous report.

-6.0

-8.0

-4.0

-2.0

0.0

2.0

4.0

6.0

8.0

Mea

n %

1.0 1.0 1.02.5 2.5 1.9

0.5 0.2

-1.3-0.2

-5.0

2.5

Wave 1 FY15 Wave 2 FY15 Wave 1 FY15 Wave 2 FY15

Next 6 months (compared to last 6 months) Next 12 months (compared to last 6 months)

Restructuring �rms Other �rmsLarge �rms

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18

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Expense and profitability predictions

Difference between FY15 budgeted and actual expenses

Restructuring firms’ actual expenses are under budget as they continue to tighten their spending.

-100

-80

-60

-40

-20

0

20

40

60

80

100

Wave 2 FY15Restructuring �rms

Wave 2 FY15Large �rms

Wave 2 FY15All �rms

Wave 2 FY15Other �rms

Net

%

On budget Under budget by <10% Under budget by >10%

Over budget by <10% Over budget by >10% Net %

3060

23

38

-31

-8-50

-50

-40

25

-35

-10

-22

-14 -2

Changes in expenses over the next 6 months

There is an expectation of a significant increase in IT and knowledge management expenses over the next 6 months.

10 1525

45

25

515

5545 45

35

10 5

5

Net

%

Wave 2 FY15Wave 1 FY15

0

20

40

60

80

100

IT hardware and software

Knowledge management

Staff training anddevelopment

Marketingand businessdevelopment

Professionalindemnity insurance

Telecommunications Occupancy

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19

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Changes in expenses by segment over the next 6 months

Restructuring firms are controlling expenses in the areas of staff training and development, occupancy and professional indemnity insurance. Conversely, other firms are looking to improve across IT and knowledge management.

40

20 20

40 40 40

200 0 0

33

017

69

25

62

33

6250 46

0

-33 -33-50

-100

-80

-60

-40

-20

0

20

40

80

60

100

Net

%

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Restructuring �rms Other �rmsLarge �rms

IT hardware and software Knowledge management Staff training and development Marketing and businessdevelopment

40 40

15

40

0 0

33

017

25 25 23

-33 -40-20

-100

-50

-15

-100

-80

-60

-40

-20

0

20

40

80

60

100

Net

%

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Restructuring �rms Other �rmsLarge �rms

Professional indemnityinsurance

Telecommunications Occupancy

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20

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Changes in staffing by segment over the next 6 monthsRestructuring firms are likely to reduce staff numbers across all levels.

5040 4042 38

80 80

8 80 0

8 80 0

2020 1725 2533

-100 -100

-67 -67 -67-50 -50 -50 -50

-17-33 -33-40 -40

-20

-120

-100

-80

-60

-40

-20

0

20

40

80

60

100

Net

%

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Wave 1 FY15

Wave 2 FY15

Restructuring �rms Other �rmsLarge �rms

Equity partner numbers

Fixed share / salarypartner numbers

Director / managernumbers

Junior to mid-levelaccountant numbers

Shared servicestaff numbers

(eg Marketing, IT, Finance, HR)

Secretarial andadmin staff numbers

Change in operating margins for the next 6 months

Overall, all firm types are forecasting an increase in operating margins for the next 6 months.

6080

33

100

42

8

Net

%

Wave 1 FY15 Wave 2 FY150

20

40

60

80

100

Large �rms Restructuring �rms Other �rms

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21

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Provision of non-accounting services

Provision of non-accounting services The majority of firms surveyed currently provide non-accounting services.

7785

100 100

0

10

20

30

40

50

60

70

80

90

100

Yes

%

Wave 2 FY15 Restructuring �rms

Wave 2 FY15 Other �rms

Wave 2 FY15 All �rms

Wave 2 FY15 Large �rms

Revenue from non-accounting services

Non-accounting services contribute to over 10% of firm revenues.

12

18

70

20

80100

20

20

60

0

10

20

30

40

50

60

70

80

90

100

Yes

%

Wave 2 FY15 Other �rms

Wave 2 FY15 All �rms

Wave 2 FY15 Large �rms

Wave 2 FY15 Restructuring �rms

Less than 5% 5-10% 10% or more

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22

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Changes in revenue from non-accounting services

The majority of firms expect revenue from non-accounting services to increase.

100

50

90100

50

90

0

40

60

80

20

100

Net

%

Over the next 12 months Over the next 2 years

Large �rms Restructuring �rms Other �rms

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23

COMMBANK ACCOUNTING MARKET PULSE – JULY 2015

Further information

For further insights or information, please contact:

Marc Totaro, National Manager Professional Services

Mobile: 0477 739 315 Phone: +61 2 9303 1940 Email: [email protected] Web: commbank.com.au/accountingmarketpulse

For media inquiries, please contact:

Sarah Gibbons, Public Relations Advisor Phone: +61 2 9118 1706 Email: [email protected]

Things to know before you Can: This report is published solely for information purposes. As this report has been prepared without considering your objectives, financial situation or needs you should consider the appropriateness to your circumstances and, if necessary, seek appropriate professional advice. This biannual report has been prepared independently by Beaton Research + Consulting and is commissioned by Commonwealth Bank. The confidential online survey used to prepare this report was undertaken by Beaton Research + Consulting in March to May 2015. The report is based on the views of 20 accounting firms across Australia with combined revenue of approximately $4.9B. Any opinions, conclusions or recommendations are reasonably held or made based on the information available at the time of its compilation. No representation or warranty, either expressed or implied, is made or provided as to the accuracy, reliability or completeness of any statement made in this report. The project was undertaken in compliance with the requirements of ISO 20252. Commonwealth Bank of Australia ABN 48 123 123 124.

About Beaton Research + Consulting

Beaton Research + Consulting is a full-service research firm which offers a full range of solutions for professional services firms, financial services firms and associations. Their expertise includes benchmarking, thought leadership, brand solutions, customised solutions and client satisfaction.