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WRITTEN COMMUNICATION
Features:
Formal, conventional, creative, can be initiated
by single person, time consuming, generates
fewer cycles, used for circulation of
information and documentation hence is
indispensable.
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WRITTEN COMMUNICATION
MEMOS, Notices,circulars, forms,contracts, quotations.
REPORTS, orders,complaints.
BULLETINS, manuals,hand books.
Minutes, Agenda.
LETTERS
NEWSLETTERS
HANDWRITTENNOTES
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(WRITTEN) COMMUNICATION
Inward- from external agencies
From other cos,
government, suppliers,
customers, competitors,shareholders
Letters, emails, offers,
proposals, orders, requests,
Complaints , suggestions, notices
Outward to external agencies
For image building ,
goodwill and cooperation
cannot exist in seclusion Advertisements, media
interaction, public relations,
Mails ,negotiations, letters ,
tenders, notices, contractstelephone conversations
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Written Communication
Advantages
Ready reference, Permanent
Legal defense, accurate,unambiguous.
Mass access, distance
Uniformity
Image building
Facilitates assigning
responsibility. Permits substitution or
revision
Essential for organisations
Disadvantages
Limited to literacy
Time consuming, requires
men and materials. Costly. Lacks immediate feedback.
Needs expertise of
expression.
No immediate clarification.
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The Benefits (written) Creates a permanent record Allows you to store information for future
reference
Easily distributed
All recipients receive the same information
Necessary for legal and binding documentation
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The Challenges (written)
May seem extremely formal -- usehandwritten notes when it is to be
personalized Must be well written, straightforward and
concise
Written communications are usually not read
right away
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DOs and DONTs (written) DO -- realize it is not read as soon as it is
received
DO -- make sure that there is enough time to
prepare and send, and for the recipient toreceive and digest
DO -- assess writing skills, if poor -- get help
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Dos and Donts (written) cont...
DO -- outline key points before producing adraft
DO -- always draft a written piece and then
reduce all unnecessary language -- be brief DO -- proof-read very carefully before any
document is distributed
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Dos and Donts (written) cont...
DONT -- use this form of communication ifwriting is full of errors -- this reflects poorly onthe writer
DONT -- use if communication is timesensitive. If immediate feedback is necessary-- use email
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Is it clear? Have you hit your target?
In written communicationmost confusion &frustration are caused
by failing to be specific..
Make it clear, brief and
concise..
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Business Correspondence
LETTERS
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THE PROBLEM
WITH COMMUNICATIONIS the illusion that it has been
accomplishedGeorge Bernard Shaw
Letters form the basis of all relationships in business.
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Guidelines for better business writing
Have a specific audience in mind
Know your objectives: types of letters:
Routine: orders, quotations, enquiries etc or
Special Sale Offers, complaints, Thanks
Decide which information is essential
Decide how to present the information
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Bus. Letters
Classification
Official, Demi-official.
Form Letters- notice, interview,appointment.
Internal Letters on basis of Subject or
Dept.
Direct, indirect or persuasiveapproach.
Routine: information, orders,quotations, enquiries etc
Special Sale Offers, complaints,Thanks- goodwill/Problem etc.
Contents
Clarity, Impact, Purpose,Relevance, Brevity, Simplicity,Timelines, Appeal, Language,
Vocabulary, Style Caution: wrong info. ,
grammar, length ,jargons,offensive, impersonal,offensive, no relevant info.,
wrong address, poor qualitypaper, ink etc.
Appearance is part ofmessage. Stationery, folding
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Parts of a letter
Heading: Letterhead, Top centre or Top right.
Reference no.
Date on right parallel to ref. no
Inside address, below ref. no., punctuation. (Attentionline, For special attention of one ind. Below address)
Salutation -gap of 2, coma, colon or none; andMode of Address: prefix ( for last name, limited Co.) ortitle of individual ; By designation.
Subject line, below/above salutation; indent left/centre, colon after Sub: or no introductory word butCAPS. Underlined.
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Contd.
Salutation: match the first line of address, Org- Plural- Dear
Sirs/Gentlemen; Designation-Sir; by name- Dear Ms. Tina for Ms. Tina,
Finance Manager.
Body-
Complimentary close: 2 lines below last line, left side, coma. Yours Truly,Faithfully Yours, Sincerely if salutation has name. Respectfully for very high
public officials.
Signature: name is in brackets, 4 lines below for sign and designation, Co.
name if not on letterhead.(P.P.- n behalf of; Per Procurartionem or for )
Reference section on left side : Enclosures, courtesy/carbon copies-c.c.;Delivery sevice- Air, Hand, Registered, Express etc.; Initials of the person
who dictates the letter and typist.
Postscrpit: 3 lines after signing after closing, put initials: for more related
info. , friendly note, unrelated matter. Not for forgotten msg.
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Style of layout
Indented: Traditional, 5 spaces from left
Full block: left margin, address has nopunctuation, no comas, double line space bet.paras, easy type
Modified block: left except date andcomplimentary close on right, all paras from left,double space bet. Paras
Semi indented/ Semi block: Address is block,paras are indented.
NOMA form
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Assignment
Order, repeat order, Reply order, Change of
order, After sales letter.
Enquiry, reply to enquiry.
Advise, Help from acquaintances: confidential
Quotations,
Reclaiming lost customers
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Internal Communication
NOTICES: Intra / inter departmental for meeting, event ,
holiday, rule deadlines etc.
Tone: Request vs command, courteous. Displayed on boards.
Circulars are circulated, person to person and their sig. taken.
Circulars have same format as notices but are Numbered
Format:
Name of org. in centre or on letter head. Word NOTICE below;
May write SUB;
Date of issue on right
followed by matter
Signature, name, designation of issuer on left.
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Memos
Memorare latin for notably. Intra / Interoffice; to put on record, inform or invite butdiffers in format, tone and style from letters.
Conversational vs formal tone but considerrelationship, position and topic. Courteous.
Contains Sub; no salutation or complimentary
close. Can use you or names. Printed standard formats are made by Cos.-
Full block or Semi block
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Format
1
Heading:Name of org,
reference tosender andreceiver (To,From)
2
Referenceno., date
followed byTo: From: and
Sub:Sententialshorthand
3
Message:
Direct, brief,logical, actionplan,maintainsgoodwill.
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Rule for Better Business Writing
Use specific language Use active voice
Use plain English and simple sentences
Follow the inverted pyramid rule
Use topic sentences
Avoid clichs
Avoid jargon
Avoid condescending statements Avoid sexist language
Stress the positive
Take a stand
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Tips for effective writing
Do not start writing without mentally developing the structure
Dont omit to think through the introduction
Use the situation as the starting point for thinking through the
introduction
Always put historical chronology in the introduction
Limit the introduction to what the reader will agree is true
Given a choice, use induction rather than deduction to formulate
the argument on the key line level
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Email is now thedominant method ofcommunicating in
business. It is quick,inexpensive, flexibleand convenient
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But it could be a time-bomb
USE WITH CARE.
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The Benefits (email)
Can be sent and received any time
Very time effective, can be sent and received
within seconds Cost effective -- no paper, no stamps, no
costs -- yet(?)
Allows for direct access to others Messages can be saved and stored
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The Benefits (email)cont...
Convenient for communicating with people indifferent places and different time zones
Easier to communicate with people who
understand written English but dont speak it well Excellent mechanism for follow-up or action
items after a meeting
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The Challenges (email) Not everyone has an email account or
access to email at all times
Email etiquette -- no standards -- people
make up own styles, can be veryconfusing
Email is not confidential -- emails can
be obtained from central network even ifdeleted from personal computers
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The Challenges (email)cont...
Email is too often used to distributeinappropriate material, such as racial andgender jokes
Email is too often used to avoidconfrontation and can be easily
misinterpreted
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The Challenges (email) cont...
Email is often sent out without re-reading,proof-reading and other standards applied towritten communications. We press the send
button too soon
Emails can be forwarded and sent to others
without the authors approval or knowledge
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The Challenges (email) cont...
Emails are often casual and informal -- this cancreate a potential hazard
Senders often assume that email is readimmediately which can create problems
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Dos and Donts (email) DO -- always begin your email with a salutation
and the persons name -- a date is a good ideaas well
DO -- always close the email with a closingsentence and your name
DO -- in the subject line write a brief and clearreference to your topic
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Dos and Donts (email)cont...
DO -- consider the order of the recipients -- besensitive to organizational hierarchy
DO -- limit the number of attachments
DO -- consider the purpose of the email -- why isit being written in the first place?
DO -- consider alternatives -- phone, voice mail,
note, etc. can be more appropriate
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Dos and Donts (email) cont...
DONT -- Send the entire email whenreplying. Only send the part that isessential
DONT -- Be too blunt -- email is thecoldest form of communications. Watchthe tone. Be friendly but polite
DONT -- Write an email longer than twoscreens -- it probably wont be read
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Dos and Donts (email)cont...
DONT -- use CAPS for emphasis in the bodyof the email. It looks and sounds angry
DONT -- use an automatic signature with every
email. Use only in your initial email, not whenreplying to a message
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The biggest difference in thequality of your email messages is
made by you
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MEETINGS
Assembly of persons come together todeliberate on topics and issues of commoninterest. Facilitate consultation, exchange of
info. / views, remove misconception,clarification, review, finalize, fulfill comm. andinteraction needs.
Help to save time for comm. get new ideas,consensus, motivation, train, resolve, instructetc.
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Types of Meetings Executive Briefing
Informational
Meeting with a Sponsor(e.g. Site Visit)
Staff Meeting
Team-building
Informal
Others...
Lets Meet
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Why Meet?
The primary reason for meetings are to
share or brainstorm information or todevelop action steps toward
accomplishing a goal
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Making Meetings Work1. Make an agenda and stick to it. Send it
out before the meeting, if possible2. Be clear about the reasons for and goals
of the meeting, clear objectives.
3. a)Have a facilitator -- either a professionalor ask someone at the meeting to stepinto this role. Make prior preparations like
time, duration, venue, participants, acoustics,speakers, chairperson and refreshments etc.
3. b)Follow the process: Beginning, Leading,Conducting, Closing.
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Making Meetings Work cont.
4. Watch the time -- do not overrun -- keepthe agenda flowing-time limit each item.
5. Add humor, allow for laughter, have fun -- it
makes for a much more productive meeting6. Allow for conflict but deal with it immediately
7. Notice of meeting should be sent out before.
8. Conclusion must be summarised.9. Action oriented minutes must be recorded.
10. Should be concluded on a pleasant note.
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Making Meetings Work: Code forMeetings.
Punctuality and Time mgmt.- Maintain control of themeeting at all times. Dont get offtrack.
Eliminate attendees behaviors that aredisruptive, allow discussions not
interruption/domination, encourage participation,
Allow for questions, be prepared to answer them, nodigressions. Minutes of previous meeting, all related records and
papers. Brief the chair person. Send info . & reminders toinvitees. Set tentative dates for next meeting.
Support audio and visual aids, previous knowledge Wrap the meeting up with what was accomplished and
follow up action items. Record ideas/ discussion; Assess the outcome. Prepare
minutes, obtain approval and dispatch on time.
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Meeting Killers -- why they fail
Poor Preparation
Ignored agenda
Poor time management
Lack of participation
Strong personalities Lack of leadership
Lack of humor and fun
No/poor closing
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The only thing worse than a bad meeting
is a great presentation that could havebeen sent as a memo
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Documents
Notice: inform time & date, place, agenda. Agenda: List of items to be discussed- starting with
Approval of minutes of previous meeting, list ofmatters to be discussed and lastly of any matter arising
for which earlier notice was/was not given, with thepermission of the chair; time permitting. 2 ways:nouns Appointment ofor infinitive verb. To appoint.
Minutes: Mandatory record of work done anddecisions taken, for future reference. Available to all
participants (mail) or read out in next. Formal orinformal; legal document. Approved and signed bychairman or secretary to ensure correct reporting.
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Format
Name of Body and nature of meeting Day & Date; Time and place
Name of Chairperson, list of other members.
Names of non members: invitees, auditors, experts,
solicitors etc. Absentee list. Confirmed earlier
Resolutions. Also proposals, summary discussions. Votingthereof.
Vote of Thanks to the Chair.
Written in customary style as per org. norms; simple pasttense, impersonal passive voice.
ASSIGNMENT for Class.
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assignment
Case study of meetings
Conferences
Summits
Retreats
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Business REPORTS
An orderly, unbiased communication of
factual business information that serves some
business purpose.
Information for review, evaluating progress,planning, decision making, investigations,
market surveys.
Makes complex info. simple, has sections andformat style: brings out imp.info. more clearly.
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Types
Business
Routine; progress,Inspection, Audit, Periodic,Performance.
Special: FIR, Project,Survey/Feasibility,Investigation.
Informational: imp. Time,
sequence, category Analytical: Problem identity,
criteria, recommendations,and alternatives, solutions.
Academic
Organise Experience gained onsummer project.
Substantive contribution toknowledge through integration of
review of lit and methodologydeveloped for understanding andresolution of managementproblems and the empirical workdone therein.
Recommendation made should
be qualitative and quantitative-cost-benefits.
Concrete output and contributive,have demonstrable potential toenable further work.
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process
Define problem, Matter should be logicallyanalysed
Purpose, Outcome assessed, Utility.
Draft prepared, rewritten and polished.
Bibliography
Final draft.
Evluation:
Clarity Importance of issue
Documentationof previous and recent work
Approriateness of method- sampling,replicabilty.
Solution oriented
Accuracy
Bias should never be detected Usefulness- incorrect is no use
Guidelines:Develop thinking
Narrate in paragraphs
Active voice
Avoid tech lang or jargons
Use visual aids- tables, flow charts, etc.
Objectivity, unbiased, avoid vague, ambiguous
AcknowledgementsRough drafts and recheck.
Headings, divisions, numbering,
Formatting, Flow, grammar, interest, size ,margins, footnotes numbered.
O tli
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Outline:
1. Preliminary pages: Title page with Heading; Indexcontent and page nos.; Preface & Acknowledgements;List of tables, graphs; Abbreviations.
2. Main Text:
3. Summary-Introduction, main findings, conclusions.4. Introduction: Intro. to theme, Review of related
literature, research undertaken, methodology.
5. Results: statically analysis, testing of hypothesis,Conclusions, Recommendations
6. End Matter: Annexure, Bibliography, Questionnaire,Indexing, Mathematical derivations, appendices.
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Sample
To,
The Directors,
.., ND
Terms of Reference
Procedure
Findings Recommendations
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Topic
Choice: Manageable in view of time and org resources. Potential to Contribute to management theory &
practice.
Must be built on minimum working knowledge of bus
proposition and practices. Scope for indepth exploration.
Guides: 2-faculty and org., Developing and vetting theproject proposal, attending the proposal presentation,supervising ,guiding, feedback on progress, writtenfeedback on draft, ensure quality of report andcompliance of guidelines before forwarding forevaluation.
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Summer Project Proposal:Synopsis
Guidelines: Cover page: Name of project, name of student and his
guide.
Table of contents
Introduction: intro of co. and bus environment, departproblem, literature survey and conclusions.
Research problem
Research Design: methodology, sampling, data, analysis.
time frames of completion of each stage.
Limitations
References
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Components of Project Report
Pg i: cover Pg ii:Tittle page
Pgiii:Cerificate of Approval.
Pg iv:Approval of organisational &faculty guides
Pgv-vi: Abstract
Pgvii: Acknowledgements
Pgviii: Table of contents
Pgix:List of figs Pgx: list of tables
Pg xi: List of appendices
Pg xii: Abbreviations
Pg 1:Chapter 1_Intro
PGg : chapter 11- Research Design
Pg :Chapter 111-Results and Conclusions
Pg :Last Chapter-Recommendations and Suggestions References
Appendices
Make copies
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By:
Abhijit Chaudhuri - 02
Abhishek Bothra - 04
S Q 3R:A STUDY READING STRATEGY
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How To Be An Effective
Reader?
Commit to reading
Concentrate on your reading
Read actively
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BE AN ACTIVE READER
Understand the reading process
Utilize strategies that can help you read
more efficientlyMaximize reading comprehension
Minimize reading time
Retain information
Improve concentration
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S Q 3R
SURVEYS
QUESTIONQ
READR
RECITER
REVIEWR
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SQ3R: An Overview
A study reading method or technique
based on a series of steps
It divides the reading process into 3stages:
Before : Preparation
During : Concentration
After: Retention
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Why SQ3R?
Organized information is easier to
remember than information taken in
without a plan. More active we are, Faster we Learn.
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Step 1: SURVEY
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SURVEY
Read titles and subtitles
Read bold-face print, italics
Read new vocabulary words
Read introduction/summary
Read objectives
Study graphics Read questions at end of section/chapter
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WHY SURVEY?
Improves background
The better your background,
the better yourcomprehension.
Improves comprehension You will remember more
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STEP 2: Question
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How to Question?
Turn headings into questions
Ask what
Ask who
Ask why
Ask how
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WHY QUESTION ?
Gives reader a reason to read
Forces reader to pay attention
Gives reader a shopping list
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STEP 3: READ
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READING
Look for answers to questions
Talk
Write in margins
Highlight
Stand up
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WHY READING?
To gain information
To prepare for lecture
To prepare for discussion
To prepare for tests
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STEP 4: RECITE
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RECITE
Stop at the end of the section Recall the question and answer it by:
Saying the answer aloud
Saying the answer silently Discussing with a friend
Taking notes
If the question cannot be answered, re-read
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WHY RECITE ?
Retain information
Check understanding
Without reciting, info will bediscarded from working memory in
18-20 seconds.
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STEP 5: REVIEW
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REVIEW
Return to first sub-title and recall
question
Recall answers
Summarize all questions/answers
Say it, write it, draw it
?
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WHY REVIEW?
Locks information in long-term
memory
The greatest amount of forgettingoccurs right after learning. Review
slows this process
Get to see all the important info onelast time.
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T H A N K Y O U
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SQ3RTECHNIQUE
Jasleen kaur (192)Sujeet sinha (226)
Harmeet (240)
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What is SQ3R
SQ3R or SQRRR refers to a 5 stepreading strategy originally created as
a study skill strategy for students.
The method was introduced byFrancis Pleasant Robinson in his
1946 bookEffective Study. It is a
proven technique to sharpen study
skills.
The name is an abbreviation for five
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steps of the strategy:
Survey
Question
Read
Recite/Recall
Review
SURVEY/SKIM
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SURVEY/SKIM
Take five minutes to get anoverview of the materialpaying special attention to the
organisation. Look out fordiagrams, maps, pictures,charts. Take note of headings,boldface type, italic words.
QUESTION
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QUESTION
Create interest through Questionasks What is this chapter about?.What question is this chapter trying
to answer?. How does thisinformation help me?
READ
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READ
Look for answers to your questionsfrom the previous stage. Thismeans active reading. Summarize
the main points in your own words.Read the whole paragraph first,then go back and underline the keywords and phrases.
RECITE/RECALL
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RECITE/RECALL
Without looking at the material, recite themain points. Answer the questions thatyou raised in step 2.
If you can not answer the question inyour own words, you do not understandit.
Verify the answer by checking the text
Apparently this may be done either in anoral or written format.
REVIEW
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REVIEW
After applying the previous four stagesto the material section by section,review the whole lesson in the end.
Note the parts that did not come tomind so easily and check the materialagain.
Advantages of SQ3R
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Advantages of SQ3R
Principles of learning skill, study skill and
learning styles are principally incorporatedinto this system as there is a great need tounderstand and briefly form a basic idea ofwhat one is getting into.
Asking questions and seeking answersimmediately will help retain ideas of thematerial.
Helps develop study skills, learning skills and
learning styles.
Understanding and repeating in own wordsmake the concepts clearer than simplymemorizing the pattern of the book chapters
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Hard and boring work, Is not it?
Specially when it increases thereading time by 15%. But, itsurely feels good to think that it
increases the retention by 70%.
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