CoML Framework Committee Mission: Recommendations for… 2010 Census Report both formats and preliminary identification of content.

CoML Framework CommitteeCoML Framework CommitteeCoML Framework CommitteeCoML Framework Committee

Mission: Recommendations for…

2010 Census Report2010 Census Report both formats and

preliminary identification of content

Committee MembersCommittee MembersCommittee MembersCommittee Members

• Paul Snelgrove, Chair• Jesse Ausubel, Sloan • Mark Costello, OBIS• Darlene Crist, Rapporteur• Mike Fedak, TOPP • Pat Halpin, OBIS• Patricia Miloslavich, NaGISA, Caribbean and

South American NRICs• Boris Worm, FMAP• Mike Sinclair, GoMA• Meryl Williams, SSC

Reporting Reporting GoalGoalReporting Reporting GoalGoal

Goal: Recommend strategy by SSC meeting February 2006

Challenges:• Understanding “demand” or market: diverse

target audiences• Understanding “supply”: CoML’s projects

will produce many messages & many kinds of content

• Achieving coherence in both format & content

• Time: Only 3+ years remaining

Committee Committee ProcessProcess Committee Committee ProcessProcess

Three Meetings:

• May 2006: Rhode Island, USA

• Sept. 2006: St. John’s NL, Canada

• Jan. 2007 (planned): Raleigh NC, USA

Task Accomplished: Task Accomplished: SupplySupply Surveys Surveys

Task Accomplished: Task Accomplished: SupplySupply Surveys Surveys

• Received & compiled highlights from 19 projects (field, component & affiliated) ; tried to anticipate major messages of all projects

Will help determine scope and content of final Census report.

Task Accomplished: Task Accomplished: DemandDemand Surveys Surveys

What do “users” want/expect? What do “users” want/expect?

Task Accomplished: Task Accomplished: DemandDemand Surveys Surveys

What do “users” want/expect? What do “users” want/expect? • Science

• Industry (oil, marine tourism, technology, fishing, offshore wind)

• Government

• Management

• NGOs

• Education/General Public

Reporting PremiseReporting PremiseReporting PremiseReporting Premise

Make sure products at various levels of detail answer basic user questions regarding:

Diversity (how many forms of life)

Distribution (where they live: maps or ranges)

Abundance (numbers or biomass by taxonomic group or tropic level)

Using….

• Known• Unknown • Unknowable

Secretariat/Senior Scientist needs to start, maintain list of Frequently Asked Questions!!

In process: Identify & ClassifyIn process: Identify & ClassifyPotential ProductsPotential Products

In process: Identify & ClassifyIn process: Identify & ClassifyPotential ProductsPotential Products

Currently analyzing, ranking potential products by…

• Time and effort

• Cost

• Achievability

• Reach (audiences, users, markets)• Ready partners (publishers, e.g.)

Potential ProductsPotential Products for for Scientific Community (#1)Scientific Community (#1)

(in addition to usual flow of published papers)(in addition to usual flow of published papers)

Potential ProductsPotential Products for for Scientific Community (#1)Scientific Community (#1)

(in addition to usual flow of published papers)(in addition to usual flow of published papers)

• Detailed Report (or scientific book)

• New Marine Biodiversity Textbook (e.g., for college/university students)

• Data sets: Expanded OBIS (researchers will want above all access to original data)

Potential ProductsPotential Products for for Scientific Community #2Scientific Community #2

Potential ProductsPotential Products for for Scientific Community #2Scientific Community #2

• Re-tooled Census portal (cf. Facebook, as continuing tool for community cooperation)

• Dedicated Journal issues, both re Methods, Discoveries (e.g., Proc Royal Society UK)

• Proposals: e.g., for Centers of Excellence in marine taxonomy

• Visualization tools (workshop planned)

Products for Products for Stakeholders directly Stakeholders directly concerned with ocean resourcesconcerned with ocean resources

(e.g., government, NGOs)(e.g., government, NGOs)

Products for Products for Stakeholders directly Stakeholders directly concerned with ocean resourcesconcerned with ocean resources

(e.g., government, NGOs)(e.g., government, NGOs)

• Policy briefings (very short written & oral, in person)

• Conferences, hearings

• Newsletters/Blogs

• State of World’s Oceans book (perhaps in partnership with an organization like WRI)

• Technology access: cf Southampton “Project

Serpent” re ROVs

Products for General Products for General PublicPublic Products for General Products for General PublicPublic

• Films, videos, radio: need to develop candidate list of stories, themes; could be re. CoML as a whole or parts

• Public Service Announcements for worldwide broadcast

• Sound bites: Celebrity engagement (e.g., George Clooney or Nemo) to convey

• Interactive material: video games, etc.

• Large-format colorful book, little text

Products for Products for PublicPublicProducts for Products for PublicPublic• Field Guides

• CDs/DVDs (could package various kinds/levels of content)

• Atlas of Marine Biodiversity

• Popular magazines (recreational, airline)

CoML Field GuidesCoML Field Guides

AbyssalSeafloor

Pedro Martinez & Craig Smith

The Census of Marine Life IssueHow many fish in the sea?

Products for Products for PublicPublic Products for Products for PublicPublic

• Web materials for teachers

• Aquarium/Museum Exhibits

• Short animations good for seeing on PDAs• “Magic binoculars”- gallery of short animations on-line that help you see into ocean, including “live” feeds

• Brochures

• Posters

Products for Products for PublicPublic Products for Products for PublicPublic • Program of young people (~16 years old) as

spokespersons to their peer group

• Activities with NGOs/sport fishing/dive groups

• CoML lecturers on cruise ships

• Music: CoML Hip-hop song about marine species (cf song about chemical elements)

• Other light-hearted approaches

• Grand finale event to attract media coverage

ProcessProcessProcessProcess

• Distribute potential product lists to Project Leaders

• Ask them to comment on them, their suitability for the work of the particular project & if project members would want to work on a particular type of product

Challenge: Develop overall Challenge: Develop overall messages (headlines) of CoMLmessages (headlines) of CoML

Challenge: Develop overall Challenge: Develop overall messages (headlines) of CoMLmessages (headlines) of CoML

• Possible Big message from Census…

Tele-connectedness of ocean life

Strategy:

• Relay this message by connecting to a local story or experience

• Tuna example: Same tuna off Cuba &Tunisia

Potential Report Title Potential Report Title Potential Report Title Potential Report Title

Seven Seas,

One Ocean

The First Census of Marine Life

Examples of ConnectednessExamples of Connectedness Examples of ConnectednessExamples of Connectedness

• Past to Present• Microbes to Mammals (small to large) • Nearshore to Open Ocean (also land to ocean)• Seafloor to Sea Surface• Tropical to Polar• Pole to Pole• Individual to School• Rare to Common• Biology to physics, chemistry, and geology

Organizing frameworks for content

Next StepsNext StepsNext StepsNext Steps

• Share with Project Leaders what users expect to learn (“Demand”)

• Obtain comments of Project Leaders on potential formats, products

• Iterate with Project Leaders re. content/messages, stimulate them to anticipate better what they each may learn and to think about common messages

Next Steps #2Next Steps #2Next Steps #2Next Steps #2

• Foster improvement, diffusion of visualization tools

• Committee to analyze and rank, recommend schedule, ways to implement recommendations

• Committee to prepare final report for presentation to SSC in February 2007

• Goal: Consensus in New Zealand November 2007