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Sep 01, 2014
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Coming Up With Blog Topics
Who we are
Hall Internet MarketingPortland, MaineIn business over 12 years@hall_web
Amanda O’BrienVP of Marketing@amanda_pants
Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
• Email [email protected]
• Great for search engines and SEO
• Establish yourself as an expert
• More viral and sharable in nature
• Easy to update
• Social Media Hub
Blogs are good!
Content people already want
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Check your inbox, ask coworkers
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Popular, not so popular and searches• What is most popular (visits, time on site)
• Keywords
LESS
MORE
NEW
What are people searching for?
Build content around things people are searching for
Google Insights: http://www.google.com/insights/search/
Wordtracker: http://labs.wordtracker.com/
https://freekeywords.wordtracker.com/keyword-questions/
What are people looking for already? LinkedIn Answers
What are people looking for already? Quora
Things that people can't find
• What do you want to hear more about?
• What are some of your favorite blogs?
• How often do you read blogs?
• Do you like video blogs?
• What is one question you want answered?
• Incentives Help
•Survey monkey
Survey your readers
Organize and work with you have have
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• Topic, type, how many and when
• Organized
• Posts begin to build
• Save things you see to refer back to
• Checks and balances
• Read more
Editorial Calendar
• Never waste content
• Update an old post
• Respond to a comment
• Give an old post new insight
– Review last year's predictions
– How is a new product holding up?
Recycle Old Posts
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• Ideas come all the time
• Write them down
• Old Fashioned
• New Fashioned
• Evernote
Keep a Notebook for Ideas
Events, Holidays and Just for Fun
• Industry, local or online events
• Upcoming holidays (early is on time, on time is late)
• Holidays for every day
Lists
• Top 10 Lists - 5s, 3s and 7s!
• Add value
• Collect posts from around the web
• Link back!
• Add your own commentary or synopsis
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Content INContent OUT!
• Your heroes
• Your competitors
• Industry leaders
• Blogging experts
• Completely out of your industry
• RSS
• Books! Call me old fashioned.
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Read
• Google Alerts
• Social Mention
• Twitter search
• Alltop
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Find news
React• Take someone's content and add your opinion
• Give credit, link back
• Add value, not just a summary
• Build relationships and credibility
• Vanilla doesn't get you very far – Have an opinion
Interview Someone
• Industry experts, customers, etc.
• Email interview
• Web interview, Skype, Camtasia, Flip, Google+
• Voice interview with transcript
• Add value – insight and takeways
Go Basic, Lighten Up, Provide Value
• Start with a point, prove it
• Add value to the space
• Have something to say, don't just say something
Overheard #Blogchat – 9PM EST Sundays
“Blog length? Like a mini-skirt. Long enough to cover, short enough to keep attention.”@hanelly
Finding good blog photos• iStockphoto.com
• Flickr
• Google Advanced Image Search
• Point and click
• Friends photos
http://www.hallme.com/blog/finding-good-blog-photos/
• Blogging is important
• Make more content that people want
• Be Organized
• Work with what you have
• Find inspiration everywhere
• You have to give to get
• You have to read to write
• Lighten up
• Add value
• Keep posts short
Recap
Learn MoreTwitter: @Hall_Web
@amanda_pants
• Blog – http://www.hallme.com/blog/blogging/• Webinars – http://www.hallme.com/webinars
• 1/31 - Your 2012 We Strategy• Archived webinars - http://www.hallme.com/archived-webinars
1-877-425-5932 (HALL-WEB)[email protected]
Download our new eBook: http://bit.ly/hall-ebook