Coming Full Circle

cauchi LUCA

meli ANDREA

grech KYLE

cortis KEVIN

EXHIBITION yearly cyle

2011flavours

2012refreshments provided

2013?

food-related

let’s try something new

SIMPLICITYis key

EXHIBITION IS THERE TOpromote the students

CREATE A BRAND THAT ISubiquitous & adaptable

ELEGANT & INTERPRETABLEfocus on exhibited work

EXHIBITION yearly cyle

SIMPLICITYis key

EXHIBITION yearly cyle

SIMPLICITYis key

THEcircle

SIMPLISTIC & ELEGANTneutrality is key

FLOWING SHAPEno edges or interruptions

NEUTRAL & ABSTRACT adaptable with no

restrictions of them

NO EDGESno hierarchy

brand anatomy

BRANDanatomy

IDIOM REPRESENTINGexhibition cycle &design experience

CLARITY OF BRANDalso indicates the

exhibition location

METAPHORICAL ICONcircle of deisgn groups

(schools) of thought

BRANDin context

GRAPHIC DESIGN 3D DESIGNFINE ARTS

FINEarts

GRAPHIC DESIGN 3D DESIGNFINE ARTS

GRAPHICdesign

GRAPHIC DESIGN 3D DESIGNFINE ARTS

3Ddesign

GRAPHIC DESIGN 3D DESIGNFINE ARTS

PROJECTIONmapping

STARTINGwith a bang!

BEYOND THEbrand

HOW SHALL WE REACHout to the people?

THEinvitations

BRAND THE INVITATIONSmake people aware of brand

POSTER & BANNERcampaign

GETTING THEM AWAREof the exhibition

POSTER & BANNERcampaign

GETTING THEM AWAREof the exhibition

POSTER & BANNERcampaign

GETTING THEM AWAREof the exhibition

ONLINEmarketing

YOUTUBEdominating the web

ONLINEmarketing

TIMES OF MALTAone week buildup

ONLINEmarketing

SUNDAY CIRCLEindirect advertising

STICKYadvertising

MAKING OUR PRESENCEknown to all

STICKYadvertising

MAKING OUR PRESENCEknown to all

PROMOapplication

PROMOTE & BUILD-UPto the event

BRANDINGourselves

EACH STUDENT COULD HAVEa subtle badge, makes us pro