COMIC
SCHEMAS
• A cognitive framework that helps organize and interpret information.
• Allows us to take shortcuts in interpreting the vast amount of information.
• Focus only on things that confirm our preexisting beliefs and ideas.(i) May contribute to stereotypes(ii) Makes it difficult to certain new information
SOCIAL INFLUENCE
• Occurs when one’s emotions, opinions, or behaviors are affected and influenced by social groups.
• Seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales and marketing.
PERSUASION
• The action or fact of persuading someone of being persuaded to do or believe something.
COMFIRMATION BIAS
• Confirmation bias is the tendency to search for, interpret, or prioritize information in a way that confirms one’s beliefs or hypothesis.
INTRINSIC MOTIVATION
• Self-desire to seek out new things and new challenges, to analyze one’s capacity, to observe and to gain knowledge.
• Driven by an interest or enjoyment in the task itself, and exists within the individual.
OBSERVATIONAL LEARNING
• Occurs through observing the behavior of others and repeating those actions.
DOWNWARD COUNTERFACTUAL THINKING
• Focuses on how things might have been much worse.
• Recognize the consequences could have been more undesirable, improves mood momentarily.