WordPress Thesis
comes.pl_WordPress_Thesis_case_study
Aug 10, 2015
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WordPress Thesis
COMES Sokołowscy Sp. General Partnership is one of the largest Polish manufacturers of playground equipment, outdoor gyms and fancy metal casting on
the market. More than 30 years of experience.
Sintra Consulting team supported COMES in the field of visual identification, reconstruction and Internet marketing services for the Polish market. Using a SEO long-tail strategy in the short term company managed to attract more than 100% of new users to the subdomains of COMES.
Development Team1 Project Manager1 Front-end-Developer1 SEO Specialist
General information about the clientIndustry: playground equipment, outdoor gyms, fancy metal casting
Business model: B2B
Market orientation: Polish
www.COMES.pl
Assumptions
Increased conversion and number of usersThe main objective of the modification of the home page
comes.pl is increased conversion to inquiries submitted by users browsing the website comes.pl, and increased number of users who are searching COMES services:
typical for business model B2B Comes – phrases closely related to the playground equipment manufacturer;
for users that are searching manufacturer of playground equipment in the particular region (the_manufacturer_ of_playground _equipment + city)
long-tail odnośnie realizacje placów zabaw w danych miejscowościach plac-zabaw-W-miejscowość/miejsce realizacji
Long-tail regarding the playground projects in particular areas – In particular area/the project place
The structure of the webpageWordPress Thesis
Main page- Constant visible contact- Section with selected projects- News and expert advice- Section that is increasing the reliability of the
company- Possibility of subscribing to the newsletter
NavigationCOMES website is built on comes.pl domain, which is
basically a main page of the service and contains key information about the company and its projects.
While on placezabaw.comes.pl and architekci.comes.pl subdomains are built individual sites containing the product portfolio of the COMES company and blog with expert advice.
When going to the subdomains of comes.pl users are going to have the opportunity to navigate easily to subdomains through the main menu located in the page header.
Below the main menu there is a menu with the main domain of the target sub-pages.
FooterBefore a footer the webpage comes.pl has the section
that allows to subscribe to the newsletter. It is one of the main elements focused on communication with the customer on the website comes.pl, besides the most important form of submitting questions via contact form.
In footer there is also constantly visible call to action to download the catalog in PDF format.
In the middle section of footer there has been included redirects to an extremely important landing page associated with key phrases for business COMES. The strategy of building a landing page on the keyword phrases comes through the sourcing inquiries from the southern Poland.
COMES realization page
At the top of the main section project page includes a slideshow that displays images of selected projects of the company COMES.
All the other projects are divided into two categories Projects of the subject for which the project was conducted Venue projects (city)
As a result, the user can easily navigate between the selected projects. Implementation of category names, however, are prepared for optimizing the page for selected keywords.
Project categories
Projects COMES are divided into categories such as playgrounds for kindergartens, playgrounds for housing associations, playgrounds for primary schools, sport playgrounds.
Each category has a unique description that contains information about the specifics of the projectof the data subjects
under the description section displays the projects for this category
Side section has to navigate to other project categories
Projects according to towns
Projects divided into COMES projects in specific locations across all the Poland
unique content with the description category, ieprojects in the target city of COMES company
under the description section displays the projects in a particular location
Side section has to navigate to other project categories
Keywords optimization: play_ground + city
Page with product projectWebpage with a unique description of COMES
projects. Each page can be adopted to the project by category and project by city.
a unique description of the project, and its principal characteristics
attaching google maps with the exact address of the target project
description of playground equipment used by company COMES
gallery with project photos
Long tail optimization: playgrounds_ in_city+long-tail
Landing Page
Creating a Landing Page for phrases associated with the main keyword + location (manufacturer_of_playground_equipment+CITY)
contact form in the upper section unique page content + a unique description of the images
matched to the project venue a project list in the certain city call to action to make inquiries the bottom section of the LP
Results
Better code and structure of the pageActivities related to the modification of the platform in a very short time result in an increase
in the results of Alexa Rank. The use of WP Thesis together with relevant page optimization significantly increased the visibility of the site in the Google for the main keyword phrases.
Organic resultsLong-tail actions from 2014 focused on the experts advice brought
an increase by more than 100% of users.This time when modifying the homepage www.COMES.pl we focused
on the main keywords and related queries from customers B2B, such as playgrounds manufacturer, manufacturer of the playgrounds, playgrounds + city. comes.pl domain has been optimized to the mentioned above phrases.
As a result of proper optimization and use of unique texts homepage COMES is already closer to the top ten results for keyword phrases such as the manufacturer of play ground equipment, as well as the top five in the google search engine results on a number of key phrases such as long-tail play_ground_manufecturer+ CITY
OpinionIn the first year we decided to offer long-tail positioning and carry out
expert advice on our website. As a result, we increased the number of users for more than 100%. Through the website we also receive a large number of inquiries about our products. Therefore, we decided to continue our cooperation and remodel services.
.We chose the WordPress Thesis platform, and in the case of the brand
subdomain playgrounds choice fell on WooCommerce with deactivated sales module and replaced by the enquiry module.
Sintra Consulting also did rebranding of our brand COMES, so we refer to the image-current trends in the field of corporate identity, raising additional trust of our customers.
The number of queries via the internet about our services continues to increase, and we are very pleased.
They trust us
More than 200 B2B customersand
More than 4000 B2C customers
