www.cebbis.eu ………………………………………………………………………………………………………………………… The CEBBIS project is implemented through the Central Europe Programme co-financed by the ERDF Come progettare l’evoluzione tecnologica dell’impresa Stephen Taylor – Dirigente, Servizio Trasferimento Tecnologico AREA Science Park
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The CEBBIS project is implemented through the Central Europe Programme co-financed by the ERDF
Come progettare l’evoluzione tecnologica dell’impresa Stephen Taylor – Dirigente, Servizio Trasferimento Tecnologico AREA Science Park
www.cebbis.eu ……………………………………………………………………………………….
sottotitolo presentazione
IDEA SVILUPPO
AZIENDA
PRODOTTO
RICERCA MERCATO
Dall’idea al mercato
www.cebbis.eu ………………………………………………………………………………………. SRI Cinque discipline
dell’Innovazione
Come garantire innovazioni di alto valore
=
Valrore per il cliente e successo per l’azienda
Creazione di Valore
Alineamento Organizzativo
Importante esigenza di mercato
Campioni
Team
Mirare al valore più alto possibile per il cliente
Usare “Best Practices” per innovare spinto da
miglioramento continuo
X X X X
www.cebbis.eu ……………………………………………………………………………………….
Business Intelligence
www.cebbis.eu ………………………………………………………………………………………. Business
Intelligence
Wikipedia:
un insieme di processi aziendali per raccogliere ed analizzare
informazioni strategiche.
la tecnologia utilizzata per realizzare questi processi,
le informazioni ottenute come risultato di questi processi.
Questa espressione è stata coniata nel 1958 da Hans Peter Luhn,
ricercatore e inventore tedesco, mentre stava lavorando per IBM.
www.cebbis.eu ……………………………………………………………………………………….
Business Intelligence: raccolta ed elaborazione di dati da parte delle organizzazioni. “I dati raccolti vengono opportunamente elaborati e vengono utilizzati per supportare concretamente - sulla base di dati attuali - le decisioni di chi occupa ruoli direzionali (capire l'andamento delle performance dell'azienda, generare stime previsionali, ipotizzare scenari futuri e future strategie di risposta). In secondo luogo le informazioni possono essere analizzate a differenti livelli di dettaglio e gerarchico per qualsiasi altra funzione aziendale: marketing, commerciale, finanza, personale o altre.” (http://it.wikipedia.org/wiki/Business_intelligence)
Tool: SBI “Explorer”, mappe tecnologiche di settori innovativi.
Business
Intelligence
www.cebbis.eu ………………………………………………………………………………………. Business
Intelligence
Un esempio di collaborazione internazionale di AREA:
Strategic Business Insights (SBI), uno spin-off di SRI
International, formerly Stanford Research Institute:
le Technology Map di Explorer
www.cebbis.eu ……………………………………………………………………………………….
SRI International
SRI Worldwide Locations
SBI
More than 1800 scientists, technologists, engineers, and futurists worldwide
More than 100 disciplines
More than 1000 active research and consulting projects at any time
Service to more than 2000 client companies every year
Outsourcing of R&D
Dedicated management- consulting practice:
Pioneer of scenario planning for strategy development
Scan: Alerting clients to early signs of change
Explorer: Commercial opportunities from over 30 technology areas including electronics and IT, process and biotechnologies, energy and materials
The VALS™ typology for consumer acceptance of technology
Princeton
Menlo Park
London
Tokyo
Seoul
Washington, DC
New Technology
Spin-Off Companies
Firms like Nuance that provide commercial applications for SRI-developed technologies
SBI e SRI
International
www.cebbis.eu ……………………………………………………………………………………….
- 11 -
HDTV
Pen-Input
Computing
1950 1960 1970 1980 1990 2000
MICR Encoding
for Checks
Mouse Input
Device
ARPA net
All Magnetic
Logic
ERMA Banking
Computer
Prototype
Optical Disk
Reading
Modem
Acoustic
Coupler
Scenario-Based
Planning
Halofantrine
Falciparum malaria
treatment marketed
by SmithKline and
the WHO
CBOT, CME
Hand-Held
Computer
Multimedia
Electronic
Mail
Hirudin
Small protein that inhibits
major blood-clotting, used
in the treatment of
cardiovascular disease and
cancer
Hypertext
Ink Jet Printing Continuous Speech
Recognition for
Telephone
Transactions
Telepresence Surgery
A new method of
performing surgery using
computer-mediated
surgical tools that provide
improved accuracy and
flexibility,
especially in minimally
invasive procedures,
and provide a future
technology platform for
remotely performing
surgical procedures
Information
Security
i4
SRI International: la
storia dell’innovazione
www.cebbis.eu ……………………………………………………………………………………….
Alcuni spin off
di SRI International
SBI - Strategic
Business Insights
www.cebbis.eu ………………………………………………………………………………………. Explorer: le
tecnologie monitorate
Advanced Silicon Microelectronics
Biocatalysis
Biomaterials
Biopolymers
Biosensors
Connected Cars
Connected Homes
Engineering Polymers
Flat-Panel Displays
Fuel Cells
Genomics
Knowledge-Based Systems
Knowledge-Management Tools
Membrane Separation
MEMS/Micromachining
Mobile Communications
Nanobiotechnology
Nanoelectronics
Nanomaterials
Novel Ceramic/Metallic Materials
Optoelectronics/Photonics
Organic Electronics
Pervasive Computing
Photovoltaics
Polymer-Matrix Composites
Portable Electronic Devices
Portable Power
Renewable Energy Technologies
RFID Technologies
Robotics
Smart Materials
Solid-State Microsensors
User Interfaces
Virtual Worlds
www.cebbis.eu ……………………………………………………………………………………….
Opportunities: Applications
Le schede di
Explorer
Building Blocks of the
Technology
Commercial Development Parameters
Required Resources
• Partnering Capabilities
• IT Expertise
• Spectrum Licenses
• Funding for Research
and Development
Regulatory Factors
• Privacy
• Security
• LiabilityCompeting Technologies
• Current Computing Environment
• Human Tools
General Constraints
• Value Capture
• Standards and Interoperability
• Storage and Scalability
• Cost
Demand Factors
• Military and Government
• Industrial/Commercial
• Consumer
• Interfaces (Human-Machine, Machine to
Machine, Machine to Environment)
• Wireless Networks (Cellular, Bluetooth,
Wi-Fi)
• Miniature Power Sources
• Ubiquitous Embedded Processing
• Software Architecture
• Identification of Nodes
5
4
3
2
1
Synergistic Technologies
Smart Spaces
PrivacyHuman-
Computer
Interfaces
Security
Intelligent
Agents
Software
Productivity
Standards and
Interoperability
Context
Awareness
BusinessModels
Medium
High
Low
Impact
MediumLow High
Uncertainty
Wireless
Networks
Issues and Uncertainties
Implications
Implications of Commercialization
A+B+C Bioploymer-enabled food processing enhances food formulation and provides a competitive edge in
the industry.
A+C Biopolymers enhance performance of consumer and industrial products and processes.
A+C Fine control of biopolymer production through cellular synthesis leads to customizable material
features, and GMOs become a key source for biopolymer production.
A+C+D Advanced medical treatments and devices emerge.
C Biopolymers gradually replace petroleum-based materials.
• Factors and Events That Will Enable Technology Commercialization
Emerging Commercial Opportunities
• Growth in GMO-Production Technology
• Application for Nanotechnologies
• High-Throughput Screening
Improvements
• Progress of Combinatorial Methods
• Advances in Enzymatic and Cell-Free
Synthesis
• Growth in GMO-Production Technology
• Product Formulation Improved by
Biopolymers
• Favorable Regulation of Functional Foods
and Nutraceuticals
• Consumer Preferences Move toward
Convenience Foods and Functional and
Nutraceutical Foods
A
New technologies will lead
to novel biopolymers.
B
Biopolymers enhance food
qualities and production.
Opportunities: Business Environment
Players
Systems
• Network Infrastructure
— Cisco
— Siemens
• Software Architecture
— SRI International
— IBM Corporation
— HP Laboratories
— PARC
• Standards
— Bluetooth SIG
— IETF
— IEEE
Added
ValueEnabling Components
• Basic Node Components
— Intel
— Motorola
— Hitachi
• Interface Nodes
— Speech Works
— Philips Speech Processing
— Nuance
• Work Nodes
— Palm
— Sunbeam
— Matsushita Electric
• Mobile Autonomous Swarms
— Crossbow Technologies
— Xybernaut
• Smart Spaces
— Display Edge Technology
— Symbol Technologies
— Nokia
— NTT DoCoMo
• Personal Networks
— Sensatex
— Sony
— MIT Media Lab
Applications
www.cebbis.eu ………………………………………………………………………………………. Capire la
tecnologia
www.cebbis.eu ……………………………………………………………………………………….
Capire i parametri di
sviluppo commerciale
Required Resources
• Partnering Capabilities
• IT Expertise
• Spectrum Licenses
• Funding for Research
and Development
Regulatory Factors
• Privacy
• Security
• LiabilityCompeting Technologies
• Current Computing Environment
• Human Tools
General Constraints
• Value Capture
• Standards and Interoperability
• Storage and Scalability
• Cost
Demand Factors
• Military and Government
• Industrial/Commercial
• Consumer
• Interfaces (Human-Machine, Machine to
Machine, Machine to Environment)
• Wireless Networks (Cellular, Bluetooth,
Wi-Fi)
• Miniature Power Sources
• Ubiquitous Embedded Processing
• Software Architecture
• Identification of Nodes
5
4
3
2
1
Synergistic Technologies
Pervasive Computing
www.cebbis.eu ……………………………………………………………………………………….
High
Medium
Low
Impact
High Medium Low
Uncertainty
Capire l’impatto potenziale
e le aree da monitorare
Pervasive Computing
Wireless
Networks
Smart Spaces
Privacy Human-
Computer
Interfaces
Security
Software
Productivity
Intelligent
Agents Standards and
Interoperability
Context
Awareness
Business
Models
www.cebbis.eu ……………………………………………………………………………………….
- 18 -
Capire le implicazioni della
commercializzazione
Implications of Commercialization
A+B+C Bioploymer-enabled food processing enhances food formulation and provides a competitive edge in
the industry.
A+C Biopolymers enhance performance of consumer and industrial products and processes.
A+C Fine control of biopolymer production through cellular synthesis leads to customizable material
features, and GMOs become a key source for biopolymer production.
A+C+D Advanced medical treatments and devices emerge.
C Biopolymers gradually replace petroleum-based materials.
• Factors and Events That Will Enable Technology Commercialization
Emerging Commercial Opportunities
• Growth in GMO-Production Technology
• Application for Nanotechnologies
• High-Throughput Screening
Improvements
• Progress of Combinatorial Methods
• Advances in Enzymatic and Cell-Free
Synthesis
• Growth in GMO-Production Technology
• Product Formulation Improved by
Biopolymers
• Favorable Regulation of Functional Foods
and Nutraceuticals
• Consumer Preferences Move toward
Convenience Foods and Functional and
Nutraceutical Foods
A
New technologies will lead
to novel biopolymers.
B
Biopolymers enhance food
qualities and production.
Biopolymers
www.cebbis.eu ……………………………………………………………………………………….
19 -
Le opportunità
Energy-Saving
Systems
Self-Repair Vibration
Control
Haptic
Orthopedics and
Prosthetics
Self-Powered
Monitoring
Devices
Smart and
Adaptive
Structures
Smart Structures
Aerospace and
Defense
Automotive
Medical
Engine, Drive-Train and
Suspension Components
Smart Mirrors Self-Repairing Coatings
Vibration and
Noise Control
NDTE Vibration Control
Actuators
Structural Monitoring
Minimally
Invasive
Surgery
Drug Delivery
Medical Analysis
Valves
and Seals Earthquake Dampers Noise Control
Motors and Actuators
Light and
Heat Control
Fasteners
Industrial, Power
and Construction
Industry Current Applications
Emerging Applications
Within 5 Years Within 10 Years
OPPORTUNITIES FOR SMART MATERIALS
www.cebbis.eu ……………………………………………………………………………………….
- 20 -
Catene del valore
Title Title Title
Enabling Components Applications
Defense Systems
BAE Systems
Northrop Grumman
Raytheon
United Technologies
EADS NV
Key R&D and Funding
QinetiQ
DARPA
U.S. Navy
U.S. Army
SRI International
MIT
NASA
ORNL
Aircraft
Boeing
Airbus
Bombardier
Dassault
Saab AB
Hindustan Aerospace
Lockheed Martin
General Dynamics
Textron
Thales
Aerospace Components
Rolls-Royce
Smiths Industries
General Electric
Siemens AG
Textron
Magnetostrictives
Newlands Scientific
Etrema Products
Shape-Memory Alloys
•
Adapta
mat
Memory Metalle
NDC
Memry Corp.
Dynalloy, Inc.
Heraeus Materials Smart Polymers
Cornerstone
Bayer MaterialScience
Piezoelectrics
Many Suppliers
Research and
Development
Smart Materials
and
Components
Parts and
Systems
Aircraft,
Vehicles,
and Weapons
VALUE CHAIN FOR SMART MATERIALS IN AEROSPACE AND DEFENSE APPLICATIONS
www.cebbis.eu ………………………………………………………………………………………. Scan: Open
Intelligence
Insight about the defining forces of the business environment
Peripheral vision for innovation
Frameworks—identification of threats and opportunities—for
successful strategies
Scanning for early signals of change
www.cebbis.eu ……………………………………………………………………………………….
Execute actions
triggered and
supported by the
intelligence activities
Create a list of most
important information
and trends to
systematically monitor
Study in depth those
items that require deep
understanding before
action takes place
Watch
Act
Study Focus
Most Systems Target Key
External Information
Identify the kind of
information that is
important strategically
www.cebbis.eu ……………………………………………………………………………………….
Most Businesses Excel In
Targeted Intelligence
Targeted Intelligence processes: Monitor topics identified through an internal company process or by key decision
makers
Track development of issues that have strategic importance
Stimulate and trigger decision making
Once important intelligence topics are identified, decision makers know how to analyze them— Where to go for more information
How to monitor changes
When to report back on new developments
www.cebbis.eu ……………………………………………………………………………………….
Scanning enables companies to look continuously across diverse sources
for new signals of change that may have an impact but are not yet on a
company watch list. Scanning brings many new ideas to light.
Scan
Watch
Act
Study Focus
Scanning:
Open Intelligence
Create a list of most
important information
and trends to
systematically
monitor Execute actions
Study in depth those
items that require
deep understanding
before action takes
place
www.cebbis.eu ………………………………………………………………………………………. Scan is an Open
Intelligence Process
Open Intelligence processes:
Provide early warning about topics not yet identified as strategic
Continuously scan unstructured information about the external environment
Cluster data points into topic areas of possible strategic importance
Identify new topics of strategic importance (through sorting and ranking) that may require monitoring in the targeted process
Decision makers need a process to identify and apply intelligence from the volumes of unstructured external information in a way that is:
Continuous
Systematic
Refreshing to the targeted intelligence processes
www.cebbis.eu ………………………………………………………………………………………. The Process
Conceptually Different Technology roadmaps should set out the landscape: the status and direction of an opportunity,
an application or a technology
Time is the major axis and key uncertainty: roadmaps can no more predict the future than crystal balls, but they can set out the possibilities
The industry-level roadmap shows the possible paths that individual organizations (as well as their products, services and technologies) might take in developing the opportunity
A company pathway sets out what an organization is going to do
Product/Service
Functional
Requirements
Technologies
Now 2 Years 5 Years
A B C
A B C
41 2 3
Pathway Milestone
• Milestones help plot the pathway and are used to measure progress
www.cebbis.eu ……………………………………………………………………………………….
…In Reality,
Roadmaps Can Take
Many Different Forms
Some of the most well-known technology roadmaps are the result of widespread industry consensus
The International Technology Roadmap for Semiconductors sets out major device-level functional
requirements, the technology options and roadblocks
The ITRS is designed to keep Moore’s law on track and is not geared to specific user applications and
markets
These types of roadmaps are particularly designed with milestone technology planning in mind.
Technology
Time
Functionality
or metric
Unknown solutions: roadblocks Source: ITRS
www.cebbis.eu ……………………………………………………………………………………….
We Focus on
Strategic Technology
Roadmaps
We mean that the roadmap is more
than just about technology
The roadmap must outline the
products and services, within the
opportunity, that businesses or
consumers would actually buy
It must relate product and services to
functional requirements and/or
technologies
It must describe key business
considerations that help us decide
what is the right pathway
The word “strategic” is frequently used: what do we mean by it here?
Industry-Level Roadmap DevelopmentIndustry-Level Roadmap Development
Products/Services
Features/Functions
Technologies
Business
Considerations
Now 2 Years 5 Years
Need MarketCompetition
A B C
A B C
41 2 3
Now 2 Years 5 Years
Need MarketCompetitionNeed MarketCompetition
A B C
A B C
41 2 3
www.cebbis.eu ………………………………………………………………………………………. First Create a Profile of
the Opportunity
First and foremost, creating a technology roadmap requires industry research to describe the opportunity:
What is market need and the likely evolution of products and services?
What are the enabling technologies, and how might they evolve?
What are the critical success factors and other business considerations?
What are the key uncertainties?
In project work, we typically use a standard profile template
Where possible, industry interviews should help gauge the product/service evolution and technology hurdles.
OPPORTUNITY DESCRIPTION
Need
Products/services
Markets
Value chain
Business Attractiveness
Potential revenue
Profitability
Competition
Regulations
Entry barriers
R&D requirements
Risk
Key Success Factors
Business model
Alliances/partners
Level of service required
Technology
Channels
Manufacturing
Marketing
ANALYSIS
www.cebbis.eu ………………………………………………………………………………………. From Profile to
Technology Roadmap
Conceptually, the various elements of the profile become the major inputs to the roadmap
In reality, creating the roadmap may require further research about product, market and technology progression and timing
Creating a timeline helps ensure products do not occur before the enabling technologies are ready!!!
Opportunity Profile
Technologies &
Business Considerations
Technologies &
Business Considerations
Products/Services
& Functions
Industry-Level Roadmap DevelopmentIndustry-Level Roadmap Development