Com459 Zag Seth Godin Style

BRAND ANALYSIS

Karla Brown

1. Who are you?

2. What do you do?

3. What’s your vision?

4. What waves are you riding?

Nutrition

Organic Food

Healthy Lifestyles

Fast Food

5. Who shares the brandscape?

6. What makes you the 6. What makes you the “only”?“only”?

7. What should you add or subtract?

+

8. Who8. Who loves you?loves you?

9. Who’s the 9. Who’s the enemy?enemy?

vs.vs.

10. What do they 10. What do they call you?call you?

11. How do you explain yourself?

Health

Health FuFunn

12. How do you spread the word?

13. How do people engage with you?