Colour futures 2009

COLOURFUTURESInternationalColourTrends

TM

2009

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ThisColourFutures™ referencemanual isandremains thepropertyof ImperialChemical IndustriesLimitedand is loanedonconditionthat it isusedsolely tospecifyproductsmanufactured/orsuppliedby ImperialChemical IndustriesLimited (andothercompanies in theAkzoNobelGroup)andonconditionthat it shallbe returnedto ImperialChemical IndustriesLimitedondemand.

Thecontentsof this referencemanualare for informationonly. Norepresentationorwarranty isgiven,nor liabilityaccepted, regardingthe informationgiven.

Wehavereproducedpaintcoloursas faithfullyasprintingwill allow.However, theshape, sizeand lightingofasurfacecan influencetheappearanceof the final colour.

www.colourfutures.comColourFutures™,thedistinctive three-leafcolourspectrumsymbol,Alba,Astral, Balakom,Bruguer,CIL,Coral,Devoe,Dulux,DuluxTrade,DuluxValentine,Flexa,Glidden, the ICIRoundel, Inca, Julien, Levis,Marshall,Nordsjo,

Procolor, Sadolin, Sico, Sikkens,Trimetal,theAkzoNobel logoandTomorrow'sAnswersToday, are trademarksof theAkzoNobelGroupofCompanies©andDatabaseRight2008.

AkzoNobelDecorativePaintsInternationalMarketingDepartmentWexhamRoad, SloughBerkshire, SL25DS, UnitedKingdomTel+44 (0)1753550000

COLOURTHEMESThesefivekey lifestylethemeshavebeensubmittedbytheColourFutures™teamfor2009:

COLOURFAMILIESColourFutures™displaysapaletteof76coloursfor2009. Allare fromtheICIPaintsGlobalColourSystemwithauniquenotationnumber.Thesecoloursaredividedintoeight families:

COLOUROFTHEYEAR2009

WELCOME

INTERNATIONALCOLOURTRENDS

TRENDMOVEMENTS

COLOURFUTURES™ TEAM

ECOTECTURE

WHITEDIMENSIONS

LIVINGLEGACY

EQUILIBRIUM

PLAYHOUSE

COLOUROFTHEYEAR2009

COLOURTRANSITIONS

REDS

ORANGES

YELLOWS

WARMNEUTRALS

GREENS

BLUES

VIOLETS

COOLNEUTRALS

THESCIENCEBEHINDCOLOUR

COLOUR INDEX2009

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OVERVIEWTheColourFutures™teamintroducesyoutoforecastedcolour trendsfor2009

REFERENCEAnunderstandingof thesciencebehindcolourandusefulcolourreferencedetails for the2009palette

CONTENTS

02

ColourFutures™isthecolourcommunicationtoolfromourinternationalteamofcolourexperts.ColourFutures™istheresultofongoingworldwidecolourtrendresearch,forecastinganddevelopment.Weprideourselvesontheknowledgeofcolourandcolourformulations inpaint.ColourFutures™providesthereaderwith internationaltrendsincolourandlifestyleoneyear inadvance.

WELCOME

04

TheColourFutures™teamdrawsonavarietyof sources: fromresearchgroups, colourmarketingandtradeandretail exhibitions, todesign influences fromtheworldsof fashion, technology, architecture,music,natureandpopularculture.This results inacontemporarycolourpalettewhich isdrivenbysociety’schangingmoodsand interests.

Trendscanemergeoutofeverypossiblecornerof society. Somecanemergerapidly;othersevolveoverseveralyears–orevendecades. Somemaybeslowinevolvingandthenasuddenmajor influencecaneitherspeedthemuporslowthemdown.

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INTERNATIONALCOLOURTRENDS

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TRENDMOVEMENTSOver thepast sixyearswehaveseenasignificantshift in theColourof theYear– thecolourthatbest represents theprevailingmoodandfashionof thetime.

Thesoothingturquoiseof2004whichbestsummedupour interest inabalancebetweenmindandbody,gaveway in2005toamore lifeenhancingorangethatsymbolisedasenseofvitalityandoptimism. 2006featuredarestorativeyellow-greenwithastrongecologicalbiaswhich, in turn in2007becameamoremasculinepinkwhichsymbolisedanewurbanregeneration indesignandarchitecture.

Theyellowof2008 linkedtheEast to theWestand illustratedrespect for thepastandoptimismfor the future.Thecalmandsoothingcoolgreenthatbest sumsup2009canbefound inmanyof thisyear’s trendstoriesbutat slightlydifferentcolour levels– it representsasenseofnatural stillness,healingandbalance.

MAINSTREAM

IMPACT

TIME

TRENDFASHION

HYPEToclarifywhata trend is, it ishelpful to lookatthedifferencebetweenahype,a fashionandatrend(seeopposite). Ahype is somethingthatemergessuddenly,takesagroupofpeoplebystorm–andthendissipatesrapidly. Hypesaregenerallybornunconsciouslyandcomefromsome innerdrive tobeacceptedbyone’speers, tobelong. A fashion ismorecurrentand isusually followedconsciously– throughclothes, toys, foodandcertainaspectsof lifestyle.Trends,ontheotherhand,aredrifts,inclinationsandmovements inaprevailingdirection.

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NickiBartonHeadofColour,AkzoNobelDecorativePaints

Background: 5years’marketingexperience forDuluxUK,6years inaglobal roleworkingacross theICIPaintsportfolioaroundtheworld.ChairpersonofColourFuturesTM since2003.Education: BSc fromUniversityCollege,Cardiff.

Specialisms: Colour trends, systemsandcollateral,brandcommunicationandmedia.

BarbaraRichardsonDirector,ColourMarketing,GliddenPaints,USA

Background: 21yearsasColourConsultant,5yearsasColourDesignStudioManager.Chairholder inTheColourMarketingGroup;memberofAmericanSocietyofInteriorDesigners.Education: Graduate inCommercialandFineArts fromCooperSchoolofArt;InteriorDesignCertificate fromtheNewYorkSchoolof InteriorDesign.

Specialisms: Colouranddesigntrends,merchandisingcolour, colour restoration.

CatherineFilocheConsultanttoDuluxValentine,France

Background: Consultant for ICI since1997.Design forcompanies suchasSaintGobainGlass,Gerflor, KohlerFrance. Foundedowndesignoffice inMontmartre,Parisin1997.Education: ÉcoleSupérieured’ArtsAppliquésDuperré,Paris. BTSTextilesandDSAAFashionandEnvironment.Specialisms: Colour, trendsanddesignfor textiles, floorandwallcoverings.

LatikaKhoslaConsultanttoDulux,Asia

Background:DesignDirectorofFreedomTreeDesign,acolourandtrendstudiobased in India.Chairholderwith theColourMarketingGroupandthe IndiaDirector for thePPFCC.Education: Alumniof theNationalInstituteofDesign,Ahmedabad, India.

Specialisms: Designandcolourstrategies formanufacturedproductsandretail collections.

JenniLittleConsultant toDulux,Europe

Background: MDof JenniLittleAssociatesdesignandcolourconsultancywithover35years’experience, including25with ICIPaints inUKandEurope.FoundermemberandChairpersonofTheColourGroup in theUK.Education: GraduateofManchesterCollegeofArtandDesign–BA inprintedtextiles.Specialisms:Colouranddesigntrends forpaints, textiles, tilesand floorcoverings.

PaolaVieiraColourMarketingManager,TintasCoral,Brazil

Background:5years’experience in theMarketingdepartmentofWhirpoolCorporation,Bang&OlufsenandMerloniElettrodomestici. 3years’experience indecorativepaints inBrazil andinternational roles.Education:Graduate inBusinessAdministration fromFundaçãoGetulioVargas;graduate inMathematics fromUniversidadedeSãoPaulo. Masters inMarketing fromUniversitàCommercialeLuigiBocconi inMilan, Italy.Specialisms:Colour strategyandinitiatives forLatinAmerica, includingcolourcommunication.

KrimDanzingerSeniorColourConsultant,GliddenPaints,USA

Background:12years in theColour/Designof Wallcovering,8yearswith ICIPaintsasColourConsultant.MemberofColourMarketingGroup,andmemberofAmericanSocietyof InteriorDesigners.Education: BFA GraphicsandAppliedDesign,MiamiUniversity.

Specialisms: Colouranddesigntrends,faux finishesandmuralpainting.

MaryWardCreativeDirector,DuluxUK&Ireland

Background:HeadofDuluxCreativeBoardsince2003,workingwithmedia,architectsandhomeowners. 7years’marketingexperience inUKandglobally,creatingawardwinning innovations,newcolour ranges,merchandisingandcolourcards.Education:MScMaterials,Cranfield,UK;BScChemistry,Trinity,Dublin, Ireland.

Specialisms: Trends, Innovation,colourcommunicationanddesign.

AnnevanderZwaagManagerAkzoNobelAestheticCenter

Background:Curator, authorandtutor inthe fieldofart,design,architectureandfashion.Headof theAkzoNobelAestheticCenter since2007.Education:MasterModernArtandDesign,UniversityUtrecht, theNetherlands.

Specialisms: Colour trends, conceptsandcommunication.

TheColourFutures™teamisagroupof internationalcolourconsultants,both internalandexternal, toourcompany. Theyare therecognisedexpertswithinourorganisation,responsible forwatchingandscanningawiderangeof industriesandenvironments inorder toplanandforecastcolour trends.

Theirworkculminates incomprehensivecollectionsandconcepts illustratingtheirselections– it ispublishedoneyearahead inColourFutures.™

COLOURFUTURESTM

TEAM

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76colourshavebeenusedtoformwhattheColourFutures™

teamconsiderstobethefivemainlifestyletrendsfor2009.Somecolours appearinmorethanonetheme.

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The elements of air, water and earth are also being regarded as an inherent component of any newbuilding both in terms of its environmental impact but also because of our improved understandingof the human need to inter-react with the natural world in a way that brings self fulfilment and anintegrated lifestyle. The palette reflects this new challenging approach to the built environmentand the natural world. Soft natural colours such as straw, olive, willow and aqua are enlivened andoffset by techno greens, marine blues and deeper architectural tones — a community of colours forthe basic bio bodies of the future.

Sustainable, environmentally friendly building is now going mainstreamwhether domestic or commercial,rural or urban. Leaving its hippy, alternative roots behind, the relationship of a building and inhabitants to itsenvironment is now a critical issue for all new build projects. This clean green attitude regards a piece ofarchitecture as a living organism that has the need to breathe, feed and dispose of waste in a responsible,non harmful way. Ultra high technology and ‘smart’ systems are being utilised to deliver effective ecosolutions as seen in new projects such as the Hearst Tower in New York City.

Innovative design and architecture practices are pursuingconcepts such as vertical landscaping, sky gardens andintegrated community facilities as part of many new officeand domestic projects. Green energy and global citizenshipare driving issues that will inform much of this debate.Aesthetic ambience and sustainable systems will ensurebuildings createbothaquality of life experienceanda strongsense of community as opposed to the ‘islands in the sky’ sofamiliar to us now—where little attention is paid either to thelives of the residents within these structures or the impact ofthe building itself on the ecosystem.

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COLOURPALETTE

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IMAGERY

40YY 49/408

20YY 57/060 30RR 30/103 70YY 55/613 70YY 25/200

30YY 14/070 20YY 39/130 10GY 40/296 70GG 13/323

30YY 58/178 70YY 72/041 90GG 30/195

70BB 55/044 70BB 15/081 10BB 17/269 10GG 51/125

Tablea

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Thisthemebringsatouchofmodernmagic,futuristicbutethereal,anewdawnofsyntheticdevelopment.Herewefindhighlyengineeredmaterialsandconstructionsmadeinawaythatdelightstheeyeandintriguesthesenseswithaplayofdimensionandshadow.

Surfacesaresculpturedandgeometric,layeredandorganic,facetedandfiltered.Lightisalwaysthemostimportantingredient,allowingforasubtleinterplayoftoneandcontrast,reflectionandtranslucence,transparencyandsolidity.Ultracontemporarymaterialsaremouldedandfoldedseamlesslylikeapieceofhi-techorigami;surfacesappearfluidandcontinuousbutareconstructedfromrigidmodularunits.Technologycreatesasenseof‘aliveness’oranimation–seeminglysimplesurfacesandobjectsareshapedinwaysthatbeliethetechnicalcomplexityoftheirconstruction.

Theappearanceislightandairywithanemphasisondelicatefretwork,achievedbymeansoflasercuttingthatallowslighttopassthrough,castingetherealandmoodyshadows.Nosurfacesaretrulyflatbutaretexturedandmanipulatedinordertocreatefascinatingspatialinterplays.CuttingedgedesignersanddesigncompaniessuchasTordBoontje,MarcelWanders,RonArad,DroogandMoooiarepushingcreativityintocyberspacewiththesehi-techmaterialsandrapidprototyping.Yetinspiteofthefuturisticaspectofthistheme,averypoeticandmagicaldimensionisstillretained.

Thepalettecombinesnewsoftandchalkywhiteswithmutedandsubtleshadowyshadesoffsetbythestronger‘construction’coloursofrust,clayanddarkslate–coloursthatdrawusbacktoamorehumanaesthetic–anew21stcenturydawnofsoftwhite.

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Faceted

Futuristic

Synthetic

Intriguing

Complex

Engineered

IMAGERY

10YY 44/215

30YY 71/073

44YY 84/042

00NN 72/000

10BB 40/090

70BG 07/086

70YR 68/102

10YR 40/054

00NN 83/000

98YR 78/041

30YY 22/059

50YR 23/365

70YR 45/261

60YR 73/015

10GG 72/022

50GG 55/049

Andrew

TyeS

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www.ann

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This theme sets the tone for a new aesthetic approach to design and craft that bothembraces sustainability and is a counterbalance to theworst of mass production.Micro production and limited editions are being created in sustainable communities,drawing on ongoing traditions combinedwith unique and valued craft skills.

Objects are unique – they flaunt and celebrate their workmanship,construction andmaterials whethermade ofmetal,textile,ceramic, glass orwood. Every piece has its ownstory and can be seen as part of an ongoing dialogue frommaker to user throughcustomisation.

This new dialogue betweenmanufacture andmarketing ensures a greater opportunity fortheworld’s developing countries and regions, forwhich artisanship, aided by good design,can be a realistic way of attracting foreign currency,enabling communities to continue.This, in turn,creates valuable links betweenmakers and the real commercial world,andacts as amuch needed alternative to the polarisation between discount and luxury.

In amore andmore impersonal worldwhere people risk loosing touchwith local crafts,itis essential thatwe preserve direct connections between themind,eye and hand by valuingthe human intervention in an object that gives it its sensuality. Pride,integrity and respectare qualities that can be ascribed to both the object and its creator, remixing influences andmoving to the futurewhilst always respectingwhat has been done in the past.

The desire to rediscover functional beauty, to fit the object to the user,enables each itemto tell its own story in away thatwill combat standardisation and banality – the living craftmemories of yesterdaywill create the newdesign horizons of tomorrow.

The palette combines a rich and varied range of botanical shades such asmustard,aloe,grape and cactus,enlivened bymore vibrant and contemporary techno tones – alive yetcalming, a palette to nourish the senses and feast the eyes.

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COLOURPALETTE

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IMAGERY

LIVINGLEGACY

30YR 25/463

70YR 45/261

44YY 70/110

30YR 07/157

10RR 24/061

70RR 16/116

30YY 38/370

00YY 19/261

30YR 31/154 20YY 57/060

70BG 56/061

30BB10/112

CONTINUITY

INTEGRITY

PRIDE

REDISCOVERY

GENUINE

CUSTOMISATION

50YR 23/365

60YY 67/251

30YY 49/562

23YR 10/308

Beatlights,www.tomdixon.net

Leather,Ro

lfordLtd+44

(0)1933461324

Glassvases,www.parici.com

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In aworldwhere financial andpolitical turbulence is rife,wemove towards values that areeternal andsustaining; theneedtonurtureandcare for ourworld inorder to createabettertomorrow for theoldandyoungalike.A time tobesociablebutstill,activebut rested,humanbut spiritual.

Thepalette is inspiredby the tonesof teaandskin likejasmine,rose,linden,mossandmint– calmingandsatisfyingcolours that speakof our inherent similaritiesnomatterhowculturally diverseweare. Sociableand reassuringshadesof great delicacy, likean infusionof pastel flowers,put overamoodof serenity andpeace,of comfort andsecurity.

This soft andgentlepalette representsall thatiswarmingandhuman–colours towrap yourselfin,not in order to retreat fromtheworldbuttoembrace it togetherwith friendsand family–a re-centringof theprioritiesof life.

This themeexemplifiesanewattitude to lifeand leisure, friendsand family,workandplay, activityand rest. In short,weare re-evaluatingourhumanrelationships tooneanother, our communitiesand

the rigoursofmodern living.

It is both introspectiveandcontemplativebut isnevertheless inclusiveand integrated intoourdaily life –a

far cry fromtheselfishandself absorbedattitudeofthenot toodistant past. A‘wenotme’attitudepervades

andactsasahealingbalm for thesenses,a time toregenerateourselvesand reclaimour reason.

Sharing teawith friendsand family characterisesthesocial andhumanaspectsof this theme–aslow

fixwithinourdaily lives. A feeling forwindingdownrather thangearingupallowsus to

rebalanceand rediscoveracalmerquality of lifethat is centredoncareandcommunity.

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COLO

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LETTE

10YR 50/101

00YY 83/046

50YR 68/114

80YR 67/085

30YY 80/088

90YR 51/109

10YY 60/224

00YY43/304

60YY33/130

70YY 65/090

50GY66/111

90YY62/264

60YY67/251

10YY 61/136

80YR40/148

80YR 17/129

NURTURINGREFRESHINGBALANCEDSUSTAININGINFUSIONHEALING

IMAGERY

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ENERGETICOPTIMISTICWITTYFUNADVENTUROUSPLAYFUL

IMAGERY

90YY 48/500

30BB 16/031

70YY 46/160

50YY 65/454

30YY47/145

70YY 63/326

25YR 34/473

30RR 15/375

70YY 12/167

10BG 14/296

30YR 53/188

04YR 11/537

50BG 55/241

70GG 39/303

08YY 56/528

30YY 72/018

LaBohemestools,www.icon

e.co.uk

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10GG 51/125

COLOUROFTHEYEAR

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Green isahighlyemotivecolour that speaks tous symbolicallyonmany levels–culturally, socially, naturallyandfuturistically.Wehaveseenahugegrowthof importanceofall greens in recent years– fromsoft citrus tints, attentiongrabbingnatural tones tohi-tech futuristic shades.

Green represents theclosealignmentofnatureandscience inorder tocreateasenseofharmoniousandsustainableliving. It remindsusof thecritical importanceof freshwateronour fragileplanet, the technologyof LED lightsandthecomplexmonitoringequipmentof the laboratory–all essential toourwellbeingandprogress.

Currentlyand in thepast, cool jadeshavebeenassociatedwithhealingandnaturalprotection.Celadonand theceramicgreenspopular in theEast, putovera senseofbeauty,peaceandcalmnesswhilst similar tonesweremuchusedin theWest for clinics, hospitalsand ‘green rooms’–whereactorsandmusicians restedbeforeperformances.

Thepsychologicalacceptanceof coolgreencomes fromitsassociationwith theherbsandplantsused inbothculinaryandmedicinal contexts.Green tea, eucalyptus,mint, aloeandwillowhavecalming,healingand revivingaspectsthatweseekoutwhenunder stressor in themidstof emotional trauma–theyhave theability towork inharmonywith thebody’sownhealingmechanisms.

Inbothexteriorand interiordecoration, jadegreenhasan importantpart toplay. Inmodernist terms itworkswithglass, steel, concreteandcombineswithacoolpaletteofgrey, softblues, taupeandchocolatewhilst fora softerandmoredomestic look it canbecombinedwithwarmer tones likeplum, terracotta,peachandnudepink.

Thisgreen isbalancedandwholesome–acontemplativeandsoothingshade that speaksof community careandsocial responsibility–anurturingcolour foranemotionallyhungryworld.

10GG51/125

SOOTHINGREVIVING

PROGRESSIVESOCIABLE

RESPONSIBLETECHNICAL

COLOUROFTHEYEAR2009

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Thisyearweseeamovetowardscoloursthataresofterandmoreunderstatedbutwhichhaveverystronglinkstothebuiltenvironment, thelandscapeandnaturalcraftmaterials.

Eachcolourfamily iswelldefinedwithlittleambiguity– ‘easyontheeye’and‘easytolivewith’quietshadesdominate. Brighter, futuristiccolours, inspiredbytechnology,arealsoevident inmanypalettes.

Wherecolour isstronger itstill tendstowardssubtletyandcomplexity–weseemtohavetiredofmanyofthestridentshadesofpastyears infavourofsomethingsofterbutmuchmoresophisticated.

Warmmid-tonesare, like lastyear, still themostpopularcolour levelwithpalerneutralscontinuingtobehighlydesirableeither intheirownrightortocomplementstrongerandmorecomplexcolours.

COLOURTRANSITIONS

Redsare far softer andneutralisedwithnudeandskin shadespredominatingover the richand regalones sopopular in recentyears.

Oranges still retain their earthy, organicbiasoverall butarenowmore influencedbybeaten,burnishedandcraftedmetals.

Yellowsaremore subtlewithagreater arrayof tonesand the inclusionofmoresophisticatedmustards,bronzesandgolds.

WarmNeutralsare less contrastingandhave returned toaheartlandofenvironmentallybasedshades likeclay, ecru,barkand timber.

Greens reflect theenvironmentwithmanybotanicalhuesbut thepalette istemperedbystrongercolours inspiredby technologyand the laboratory.

Bluesareeither strongly linked toearthandspaceor shadowyandmore industrial.Anewgreenerarea is emerging that createsamore futuristic image.

Violetshavenowbecomesounderstatedandsubtle that theycanalmostberegardedaswarmneutrals–goneentirely are thevibrantmauvesandpretty lilacs.

CoolNeutralshaveavery soft, shadowyaspect to themwhichcancreatedelicate layeringeffects–notquiteasneutral as last year.

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ColourFutures™displaysapaletteof76coloursfor2009. Allarefromourglobalcoloursystemwithauniquenotationnumber. Thesecoloursaredividedintoeight families:Reds,Oranges,Yellows,WarmNeutrals,Greens,Blues,Violets,CoolNeutrals.

Aradicalmoveawayfromstrongerandmoresaturatedshadestowardsasofter skin-likeneutralpinkwithwarmcoffeeovertones.

REDS TRANSITION

REDS

ORANGES

YELLOW

SW

ARM

NEUTRALS

GREENS

BLUES

VIO

LETS

COOLNEUTRALS

2005 2006 2007 2008 2009

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Thekeycolour,10YR50/101, is a subtleneutral – a nurturing andwarming shade thatis bothultra chic and relaxing.

The influenceof yellowcreates brown–toned shades that are highly usable butsophisticated – colours that are refined, natural and add a touchof understated luxury.

Skin tones add a level of softness and subtlety that iswarming, delicate andputsover amore caring andnurturing image.

Bolder colours are honest and true – fun shades to enlivenwhat is a very restrainedpalette. A radical change froma fewyears agowhere stronger shadespredominated.

80RR 07/260 30YR53/188

50YR 68/114

30YR 31/154

90BG17/090

80YR67/085

70YR 68/102

30RR15/375 04YR11/537 30YR 07/157

14YR10/434

reds

50RR11/286 10YR50/101

KEYCOLOUR 2009

SOFTSUBTLESKINLIKE

Amovetowardsastrongerdeepcoral strongly influencedbyred–althoughdeepandsaturated, thiscolour is stillwarmandcomforting.

ORANGES TRANSITION

REDS

ORANGES

YELLOW

SW

ARM

NEUTRALS

GREENS

BLUES

VIO

LETS

COOLNEUTRALS

2005 2006 2007 2008 2009

Thekeycolour,30YR25/463, is amuted andburnt redorange– a softly glowing shade that capturesthemagic ofmoltenmetal.

Beaten and rustedmetals are the inspiration for themajority of this palette –robust colours that have an eternal senseof strength andbeauty.

Ultra pale apricots and vanillas lit by the soft afternoon sun–warmshadowsto create relaxing and reassuring interiors.

Bright and vivid coral has an engaging and sunny energy– a fun colourwhich can enliven theneutral palettes.

23YR10/308 50YR 23/365

00YY 83/046

30YR 25/463

30YY80/088

90YR 67/085

99YR 82/029

90RR 08/129 10YR 27/323 30YR 49/097

14YR10/434

oranges

25YR 34/473 70YR 45/261

BURNTBURNISHEDRUSTED

KEYCOLOUR 2009

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Agentlemovetowardssmartandfashionablemustard–asophisticatedcolour thatputsoveran imageofcraftworkandcreativity.

YELLOWS TRANSITION

REDS

ORANGES

YELLOWS

WARM

NEUTRALS

GREENS

BLUES

VIO

LETS

COOLNEUTRALS

2005 2006 2007 2008 2009

Thekeycolour,40YY49/408, is an elegant andcraftedmustard thatworkswell inmodernist settingswith cooler neutrals.

A palette of great character andbeauty– crafted colours that putover an imageof soft refinement and attention todetail.

Newmustards predominate – artistic shades thatwork aloneorwithcooler neutrals – a newhigh fashion favourite.

Warmer golds and tans bring elements of thenaturalworld insideandgive a look of comforting and calming radiance.

10YY60/224

30YY58/178

30YY38/370

60YY67/251

50YY 65/454

08YY56/528 00YY19/261 30YY 49/562 40YY 49/408

yellows

00YY 43/304 10YY 44/215

CRAFTEDCREATIVECOMFORTING

KEYCOLOUR 2009

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Averysubtlemove fromlastyear thatexemplifies theenduringpopularityof this softbutcharacterful,mid-toned levelofcolour.

WARMNEUTRALS TRANSITION

REDS

ORANGES

YELLOW

SWARM

NEUTRALS

GREENS

BLUES

VIO

LETS

COOLNEUTRALS

2005 2006 2007 2008 2009

Thekeycolour,10YY61/136, is an environmental neutralreminiscent of cut timber and cork – agentle colourthat combines beautifullywithwarmandcool palettes.

Orange and yellowbasedneutralswith an abundanceofwood, barkand twig colours reflect our concerns for the environment.

Clay andearth tones allude to thenatural environment and sustainablecraftworkmaterials for communities across all cultures.

Luminouspales create lightnesswithwarmth, calmnesswithcharacter and softnesswith neutrality.

80YR17/129 20YY 57/060

30YY71/073

30YY47/145

20YY39/130

44YY84/042

44YY70/110

99YR 82/029

90YR 51/109 98YR78/041

warmneutrals

80YR 40/148 10YY61/136

KEYCOLOUR 2009

57

NURTURINGNATURALISTICARBOREAL

Amovetowardscalmingandcoolergreens reflectsourconcern for familyandtheenvironment–this soft jade isbothsereneandsophisticated.

GREENS TRANSITION

REDS

ORANGES

YELLOWS

WARM

NEUTRALS

GREENS

BLUES

VIO

LETS

COOLNEUTRALS

2005 2006 2007 2008 2009

Thekeycolour,10GG51/125, is a soothing shadeinspiredby jade,willowand aloe – it represents issuessuch aswellbeing, healing andnurturing.

Botanical yellow–basedgreens add a touchof futuristic energy– they arereminiscent of both the jungle and the laboratory.

Cooler jades and teagreens are creative colours lovedby the East andWestalike – calming, thoughtful shades for refreshment ofmind andbody.

Subtle, architectural greens remindus of the earth’s natural buildingmaterials –clay, timber, stone and thatch– eco-friendlymaterials formodern living.

60YY 33/130 70YY55/613

10GY 40/296

90YY 62/264

90YY48/500

50GY 66/111

10GG51/125

50GG 55/049

30YY 14/070 70YY 12/167 70GG13/323

70YY65/090 70YY 25/200

greens

70YY46/160 70YY63/326

ECOLOGICALHEALINGREVIVING

KEYCOLOUR 2009

59

Amovetowardsnewenvironmentalaquasandturquoises, strongly influencedbygreen–theseshadeshavebothanearthlyandaquaticquality to them.

BLUES TRANSITION

REDS

ORANGES

YELLOWS

WARM

NEUTRALS

GREENS

BLUES

VIO

LETS

COOLNEUTRALS

2005 2006 2007 2008 2009

Thekeycolour,90GG30/195, is a deepbut soft aqua thatconveys a strong senseof thenatural environmentwhenusedwithbothwarmand cool neutrals.

The futuristic viewof the earth seen fromspace inspiresmuchof this palette –thegrowing link between technology andour naturalworld.

Balanced andbeautiful turquoise and teal allude toboth thepast and the future– creative colours used for centuries are nowcentre stage in fashion terms.

Smoky and shadowy shades add an airy senseof dimension anddefinition –structured tones that create depth and interest.

70GG 39/303 10BG14/296

10BB 40/090

14YR10/434

10BB17/269

70BB 55/044

70BB15/081

70BG07/086 30BB10/112 30YR 49/097

70BG56/061

blues

90GG30/195 50BG 55/241

KEYCOLOUR 2009

61

ARCHITECTURALTECHNOLOGICALAIRY

Amovetoalmost totalneutralityandsubtlety–veryunderstatedshades thatare inspiredbydust,ashandshadows.

VIOLETS TRANSITION

REDS

ORANGES

YELLOWS

WARM

NEUTRALS

GREENS

BLUES

VIOLETS

COOLNEUTRALS

2005 2006 2007 2008 2009

Thekeycolour,10YR40/054, is themost subtleof violets – adustedneutral that exhibits a sophisticatedsenseof luxury and refinement.

A level of neutrality, never seenbefore in this palette, creates shades thatare highly elegant butwith anunderstated senseof luxury.

Both traditional andultra contemporary interiors benefit from this newsubtle neutrality– ethereal, shadowy anddelicate.

Thenaturalworld is evoked via an array of ash, cinder anddust–whetherultra pale or deeper in tone, softness is always the key attribute.

10RR 24/061 30RR30/103

60YR73/015

10YR 40/054

90BG17/090

90YR 67/085

99YR 82/029

70RR16/116 10YR 27/323 30YR 49/097

60YR73/015

violets

DUSTYDEGRADEDDELICATE

KEYCOLOUR 2009

63

Amovetowardspalegreyssodiscreet that theyarealmostpurewhite– this renaissanceofwhite influencesallhueareas.

COOLNEUTRALS TRANSITION

REDS

ORANGES

YELLOWS

WARM

NEUTRALS

GREENS

BLUES

VIO

LETS

COOLNEUTRALS

2005 2006 2007 2008 2009

Thekeycolour,00NN83/000, is an offwhitewhich lends themerest hint of subtlety and shadow–anethereal pale, awhisper away fromwhite.

A series of ultra subtle greys andoffwhites create a layered look –tiny shifts of colour that create dimension andoptical interest.

Understatedpale greys allow formaximumcombinationpossibilitieswith hues fromother palettes – intriguingbut never bland.

Architectural light anddarkmixes put over amoodof contemporarychic – elegantwhenused alone, both indoors andout, orwithsubtle natural accents like slate and rust.

30YY 72/018 00NN83/000

30RR 08/044

10GG 72/022

90BG17/090

90YR 67/085

99YR 82/029

30YY 22/059 90RR 28/245 30BB16/031 30YR 49/097

coolneutrals

70YY72/041 00NN72/000

LAYEREDCONSTRUCTEDSUBTLE

KEYCOLOUR 2009

65

99

00

WHITE

BLACK

CHROMALRVHUE

A

C

D

E

B Whatiscolour?Colour is a sensation thatweexperience throughoureyeswithourbrain.Colour is all aroundus,usedonavarietyof formsandshapesandweall interactwith it. It adds spice toour livesandcanaffect thewaywebehave, feel, perceiveororientateourselves inagivenspace.Researchhas shownthat colour cancompensatevisiondeficiency–visually impairedpeoplecannavigatewithmoreconfidence in strongcolour-contrastedenvironmentsas their senseofspaceandorientation is recreatedbycontrastingcolours.

Thecolourweperceive is influencedby thecontext inwhichwesee that colour.Lightingaffects theappearanceof acolouredwall, for example. A smallpatchof colour inagivenwallpaperwill lookdifferent fromanentire roompainted inthat colour.

Weuseourunderstandingof colour todescribe it inamoreuser-friendlyway.Colour, asperceivedby thehumanbrain through theeye, is tri-dimensional.Onewayofdescribing these threecomponents is in termsofhue, LightReflectanceValue (LRV) andchroma (see 'A'opposite).

HowweusecolourWehavedevelopedauniqueproprietarycolournotationsystem. It is the resultof extensive researchandconsultationwithan international teamofexperts.

The roleofournotationsystem is tomakeeverycolourweproducepreciselyidentifiableacross theworld. Eachhasaunique referencenumbermadeupofthreedistinctparts: ahue reference, a LightReflectanceValue (LRV) andachromavalue.

Ourobjective is tooffer themostcomprehensive rangeof colours in thewidestrangeofhigh-quality interior andexterior finishes.

Hue (see ‘B’opposite)It is this aspectof colour thatwesee ina rainbow. Mostcolourshaveaclearhueassociatedwith them– forexample,pinkhasa redhue. Theonlycoloursthathavenohuearewhite,blackand thepuregreys that lie inbetween.

Inournotationsystem, the firstpartdescribes this aspectof colourbyusing twodigits and two letters. Illustratedopposite in ‘B’, thecolour spectrumhasbeendivided intoeightgroupsas follows:

YY yellow YR orange to redRR red tomagenta RB magenta tovioletBB violet toblue BG blue to turquoiseGG turquoise togreen GY green to lime

Inorder togiveamoreprecise indication, there is a scale from00 to99 thatwilllocatea specifichuewithinacolourgroup. Thenumbers runanti-clockwise,as shownopposite. Forexample, 50YY is apureyellowand is found in themiddleof YY; 90GY ismoregreen than10GY.

LRV (see ‘C’opposite)Anotheraspect thatweareall familiarwith ishowdarkor lightacolour is.

Inournotationsystem, this isdescribedas theLightReflectanceValue (LRV).It is ameasureofhowmuch light is reflectedbya surfaceof that colour.It is represented in thesecondpartof thenotationandconsistsof a two-digitnumberbetween00and99.

Althoughweareall familiarwithdarknessand lightness, theactual amountof lightweperceive is affectedby lighting, shadowsandsheen levelwithina room.This iswhyournotationsystemdescribes this componentas theproportionof light reflectedby thesurface.

LRVworksonablack towhiteaxis– thehigher theLRV, the lighter thecolour–hence the lower thenumber, thedarker thecolour. Ina roompaintedwithcoloursof a lowLRV (darker colours),more lightwill be required than ina roompaintedwithhighLRVcolours (lighter colours).

Chroma (see ‘D’opposite)The remainingcomponentof colour is chroma. It is this thatmakes acoloureither intenseor subtle. Thehigher thenumber, themore intense thecolourwill be. Thescale runs from000 to999.

Examples (see ‘E’opposite)Thecolour reference30BB 08/263 is a strongblue. This canbeattributed toitsposition in the leftof theviolet tobluegroup (30BB), combinedwitha lowLRV(08) andamediumchromavalue (263).

However, 30BB72/034 is a reallypaleblue. It is still positioned in the leftsideof theviolet tobluegroup (30BB)but is combinedwithahigh LRV (72)anda lowchromavalue (034).

Weunderstandboththe ‘art’ and ‘science’ofcolour. The ‘art’partofourwork relates to theaestheticsofcolour,while the ‘science’isabout its technology.ThepurposeofColourFutures™ is tomarry theartandscience inonereferencemanual.

THESCIENCEBEHINDCOLOUR

30BB 08/263HUE LRV CHROMA

67

Cross-referencetheColourFutures™2009palettecolourswithourglobalcoloursystem�=RICHANDVIBRANT � = FRESH � =WARM �=CALM N =NEUTRALS OW=OFFWHITECOLOURINDEX2009

ECOTECTUREP12

10BB17/269 �

10GG51/125 �

10GY40/296 �

20YY39/130 N20YY57/060 N30RR30/103 �

30YY14/070 N30YY58/178 �

40YY49/408 �

70BB15/081 N70BB55/044 N70GG13/323 �

70YY25/200 �

70YY55/613 �

70YY72/041 N90GG30/195 �

WHITEDIMENSIONSP18

00NN72/000 N00NN83/000 N10BB40/090 �

10GG72/022 N10YR40/054 N10YY44/215 �

30YY22/059 N30YY71/073 OW44YY84/042 OW50GG55/049 N50YR23/365 �

70BG07/086 �

70YR 68/102 �

70YR45/261 �

60YR73/015 N98YR78/041 OW

LIVINGLEGACYP24

00YY19/261 N10RR24/061 N20YY57/060 N23YR10/308 �

30BB10/112 �

30YR07/157 �

30YR25/463 �

30YR31/154 �

30YY38/370 �

30YY49/562 �

44YY70/110 N50YR23/365 �

60YY67/251 �

70BG56/061 �

70RR16/116 �

70YR45/261 �

EQUILIBRIUMP30

00YY43/304 �

00YY83/046 OW10YR50/101 �

10YY60/224 �

10YY61/136 �

30YY80/088 N50GY66/111 �

50YR68/114 �

60YY33/130 N60YY67/251 �

70YY65/090 N80YR17/129 N80YR40/148 �

80YR67/085 �

90YR51/109 N90YY62/264 �

REDSP50

10YR50/101 �

50YR 68/114 �

80YR 67/085 �

30YR53/188 �

30YR31/154 �

70YR 68/102 �

30RR15/375 �

04YR11/537 �

30YR 07/157 �

ORANGESP52

00YY83/046 OW30YY80/088 N25YR 34/473 �

30YR 25/463 �

70YR 45/261 �

23YR10/308 �

50YR 23/365 �

YELLOWSP54

00YY43/304 �

10YY44/215 �

30YY58/178 �

60YY67/251 �

10YY60/224 �

30YY38/370 �

50YY65/454 �

08YY56/528 �

00YY19/261 N30YY49/562 �

40YY49/408 �

WARMNEUTRALSP56

90YR51/109 N98YR78/041 OW30YY71/073 OW44YY84/042 OW80YR40/148 �

10YY61/136 �

30YY47/145 N44YY70/110 N80YR17/129 N20YY57/060 N20YY39/130 N

GREENSP58

70YY65/090 N70YY25/200 �

10GY40/296 �

50GY66/111 �

70YY46/160 �

70YY63/326 �

90YY62/264 �

10GG51/125 �

60YY33/130 N70YY55/613 �

90YY48/500 �

50GG55/049 N30YY14/070 N70YY12/167 �

70GG13/323 �

BLUESP60

70BG56/061 �

10BB40/090 �

70BB55/044 N90GG30/195 �

50BG 55/241 �

70BB15/081 N70GG39/303 �

10BG14/296 �

10BB17/269 �

70BG 07/086 �

30BB10/112 �

VIOLETSP62

60YR73/015 N10RR24/061 N30RR30/103 �

10YR 40/054 N70RR16/116 �

COOLNEUTRALSP64

70YY72/041 N00NN72/000 N30YY72/018 OW00NN 83/000 N10GG 72/022 N30YY22/059 N30BB16/031 N

THEMES

FAMILIES

PLAYHOUSEP36

04YR11/537 �

08YY56/528 �

10BG14/296 �

25YR34/473 �

30BB16/031 N30RR15/375 �

30YR53/188 �

30YY47/145 N30YY72/018 OW50BG55/241 �

50YY65/454 �

70GG39/303 �

70YY12/167 �

70YY46/160 �

70YY63/326 �

90YY48/500 �

COLOURFUTURESInternationalColourTrends

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ThisColourFutures™ referencemanual isandremains thepropertyof ImperialChemical IndustriesLimitedand is loanedonconditionthat it isusedsolely tospecifyproductsmanufactured/orsuppliedby ImperialChemical IndustriesLimited (andothercompanies in theAkzoNobelGroup)andonconditionthat it shallbe returnedto ImperialChemical IndustriesLimitedondemand.

Thecontentsof this referencemanualare for informationonly. Norepresentationorwarranty isgiven,nor liabilityaccepted, regardingthe informationgiven.

Wehavereproducedpaintcoloursas faithfullyasprintingwill allow.However, theshape, sizeand lightingofasurfacecan influencetheappearanceof the final colour.

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