Colors effect human memory

Colour Affects Human’s Memory

Contents

• Introduction• Literature Review• Process of the Research• Result and Data Analysis• Conclusion and Recommendation

Introduction

• Colours affect human ‘s memory

• Statement of Problems• Research Question• Research Methodology• Research Instruments

Colours affect memory

• Colours is everywhere in the world• Memory will be effected by different types of colours– Warm– Light

• Statement of Problems– Difficulties in memorising information

Research Questions

1. Do colours affect human’s memory? How? 2. Does the presence or absence of colours information

influence the human’s sensory?

Research Methodology

• Triangulation of Methods• Document

Examination• Observation• Interview

Research Instruments

• Our experiment will be divided into 3 parts: – Examining memory on pictures which is in colour and

black-and-white. – Examining memory on pictures which is in warm colour

and light colour. – Examining memory based on the words appeared in

different colours.

Process of Research • 4 Experiments

• 30 Samples

• 20 Minutes

2.0 Literature Review2.1 THE METHOD OF CONDUCTING THE RESEARCH

- Images testing ( Two difference images will be shown and ask to recall what they have seen) ( Kim, 2010 ).

- Graphical presentation ( associate the colours and human memories) ( Kumi, 2013 ).- Black & White and colour photos ( The effect of the presence and absence of the colours)

( Uttl, et al, 2006).- Wording (various colour words ) ( Tavassoli, 2001).

Literature Review2.2 How Do Colours Affect Memory

Human memories (Sternberg, 2009 cited in Mustafar and Dzulkifli, 2010)

Short-term memory

(2seconds)

Intermediate-term memory

(5-8hours)

Long-term store

(last for long times)

Literature Review2.2 How Do Colours Affect Memory. Environment surrounded.. Attention (opportunity of the information to be stored in memory is higher) (Mustafar and Dzulkifli, 2010). . Arousal (emotional, physical, psychological) (Christianson, 1992).. Colour is one of the variables that has those potential; It can make a great affect the level of attention and give rise to emotional arousal, which is helpful in control processes that will later increase the memory performance (Sternberg, 2009).

Literature Review2.3 Outcome Of The Researches

. Images : the outcome of this experiment provides essential information in the use of colours and attracting consumer’s attention in generating working memory.

. Graphical : colour has the ability to increase human’s arousal and colour increases the recognition of the natural scenes by approximately 5%.

. Black & white and colours photo: pictures in colour are easier to identify compare to non-colour

. Wording : result suggested a consistent using of print colour can contribute to the maintenance of positive brand equity.

Literature Review2.4 Revolution Of Technology In Affecting Memories

. Newspaper Ex, advertising part.. Computer monitorEx, From CRT to LCD HD View. Traffic lights Ex, Red, yellow, Green

Literature Review2. 5 The Final Effects (Positive/Negative)

. Colour has big impact on our leaning process and memories.PositiveEx, Colours helped dyslexic people (people who cannot see white colour clearly) to enhances their learning process.NegativeEx, colour blind people.

Experiment 1:

• 30 randomly selected coloured words• 1 minute to study the words • Aim :

To test the effectiveness of human’s memory on warm coloured words and light coloured words

Experiment 1:

Experiment 2:

• A slideshow of 10 with a mixture of warm and light colours images

• 2 seconds interval per slide• Aim :

To test the effectiveness of human’s memory on warm and light colour images

Experiment 2:

Experiment 3:

• A slideshow with 2 coloured and 2 black and white images been presented

• 45 seconds interval each image• Two questions were asked based each image• Aim:

To test how well participants can remember the details of the images in either colour or black and white

Experiment 3:

1. How many balls are there?

2. What is the number of the first front ball?

1. What is the colour of the ball at the most left side?

2. How many green ball and yellow ball are there?

Experiment 4:

• A slideshow of 10 slides been shown with 2 seconds interval

• Each slide: 1 colour picture + 1 black and white picture

• Aim: To test reaction of participants in remembering the type of pictures (colour OR black and white)

Experiment 4 :

Data Analysis

First Experiment

Black 34%

Colours66%

Words Remembered in either Colours or Black

warm colours45%

light colours55%

Words Remembered Comparing Between Warm and Light Colours

Data Analysis

Second Experiment

Warm Light Warm and Light0

2

4

6

8

10

12

14

16

18

Colours of Warm and Light

Data Analysis

Second Experiment

red24%

orange16%

Blue17%

Yellow13%

Green16%

Purple14%

Warm and Light Colours

Data Analysis

Second Experiment

Red59%Yellow

18%

Orange22%

Warm Colours

Light Red3%

Normal Red74%

Dark red6%

Maroon18%

Red colour

Dark Orange5%

Normal Orange95%

Orange Colour

Data Analysis

Second Experiment

Blue 50%

Purple25%

Green25%

Light colours

Data Analysis

Third Experiment

Color Black and White0

10

20

30

40

50

60

70

80

The amount that black is less compare to colorAnswer correctly

The comparisons be-tween colour images with black and white

images

30.8

23.17

46.03

Probability of result after coducted the experimentation

ColorBlackEqually

Data Analysis

Fourth Experiment

Black and White23%

Coloured 60%

Same Effect on both variables

17%

'Black and White' Vs 'Coloured' Images on Human's Memory

Conclusion

Colours affect human memory

Recommendation

• Understanding the topic

• Overview of the collaborative process

• Confirmation with the lecturer