Color Part 1

ELEMENTS OF DESIGNColor

COLOR Characteristics of color:

Chroma: strength or saturation, intensity Value: lightness or darkness of the hue Hue: The name of the color is its hue

CHARACTERISTICS OF COLOR:

Chroma: strength or saturation, intensity

Value: lightness or darkness of the hue

Hue: The name of the color is its hue

Diagram of the Munsell Color System

COLOR CATEGORIES ON THE COLOR WHEEL

Primary colors: Red, yellow and blue

Secondary colors: orange, green and violet

Tertiary colors: Red-orange, yellow-orange, yellow-green, blue-green, blue-violet, red-violet

COLOR MIXING

Tints: Colors to which white has been added Tones: Colors to which gray has been added Shades: Colors to which black has been

added Neutrals: Colors which have been mixed with

their complement

Shades: Colors to which black has been added

Tints: Colors to which white has been added

Tones: Colors to which gray has been added

Neutrals: Colors mixed with their complement

• A tone of orange

• A tint of orange

“PRIMARY” COLOR SCHEME

Red Yellow Blue

The three colors which can be mixed to create all the other colors

When used in a single color scheme, can be visually exciting and cheerful

A P

RIM

AR

Y C

OLO

R S

CH

EM

E

WARM COLORS

Warm colors seem to advance visually Believed to increase appetite (what color are

the arches at McDonald’s?) Are said to make a space feel warmer or

cozier

COOL COLORS

The “Principle of the Elephant and the Hummingbird”:

Bright colors in smallish doses, and larger areas in less-bright colors