Color

COLORDESIGN’S

MOST EXCITING

ELEMENT

• Hue

• Value

• Intensity

COLOR HAS THREEDIMENSIONS OR QUALITIES:

HUE

RED YELLOW VIOLET

The name given to a color.

VALUE

The lightness or darkness of a color

TINT

Made by adding white to a color so that it is lighter.

+ =

HUE WHITE TINT

SHADEMade by adding black to a color so that it is darker.

+ =

HUE BLACK SHADE

INTENSITY

The brightness or dullness of a color.

FUSCHIA - HIGH INTENSITY

OLIVE - LOW INTENSITY

NEUTRALS(NOT REALLY COLORS)

No color

All colors

White + Black

Can be used with most colors

White

Black

Gray

Beige

COLOR WHEEL

A GUIDE TO STUDY HOW TO CHOOSE AND

COMBINE COLORS

PRIMARY HUES

•Pure and basic

•Cannot be made from any other colors

•All other colors are made from these

•Equal distance from each other on color wheel

RED YELLOW BLUE

SECONDARY COLORS

•Made by mixing equal amounts of 2 primary colors

•Found halfway between the primary hues on the wheel

+ =

+

+

=

=

ORANGE

GREEN

VIOLET

INTERMEDIATE (TERTIARY) HUES

Made by mixing equal amounts of adjoining primary and secondary colors.

THE COLOR WHEEL CAN BE DIVIDED INTO

WARM AND COOL COLORS

WARM COLORS

Appear hot like the sun or like fire

Give feelings of gaiety, activity or cheerfulness

Appear to advance-they make body look larger

Can give a nervous impression if overdone

COOL COLORSRemind us of water or sky

Give feelings of quietness or restfulness

Appear to recede and make body look smaller

Can be depressing if overdone

MONOCHROMATIC COLOR SCHEME

This is a one-color plan that uses different tints, shades and intensities of the color

BLUE

ANALOGOUS COLOR SCHEME

This color scheme uses related, or neighboring colors on the color wheel with varying values and intensities of the colors.

COMPLEMENTARY COLOR SCHEME

This color scheme uses opposite hues on the color wheel. These colors are across from each other on the

wheel and have great contrast.

SPLIT-COMPLEMENTARY COLOR SCHEME

This color scheme uses three colors, one color with the two colors on each side of its complement.

VIOLET

TRIAD COLOR SCHEME

This color scheme combines three colors equidistant on the color wheel and has a great deal of contrast.

ACCENTED NEUTRAL COLOR SCHEME

This color scheme combines white, black, gray or sometimes beige with a bright color accent.

All colors are beautiful, depending on personal taste.

If not used wisely or combined well, color can cause apparel to look too gaudy or very

drab.

Harmony results when hues, values and intensities are combined in a pleasing way.

Campus Overview

907/A Uvarshad, GandhinagarHighway, Ahmedabad – 382422.

Ahmedabad Kolkata

Infinity Benchmark, 10th Floor, Plot G1,Block EP & GP, Sector V, Salt-Lake, Kolkata – 700091.

Mumbai

Goldline Business Centre Linkway Estate, Next to Chincholi Fire Brigade, Malad (West), Mumbai – 400 064.

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