COLOMBIA produces interesting results in health research... but... who knows? who cares? who can use them? la Protección Social Colombian Association of Science Journalism
Apr 16, 2017
COLOMBIA produces
interesting results in health research... but... who knows?who cares?who can use them?
Ministerio de la Protección Social
Colombian Association of Science
Journalism
Researchers will have an effective instrument to communicate to the public
Promote social engagement of health research
Design a useful strategy, that brings info to non scientists, promotes attittudes, triggers public policies that respond to needs
Knowledge producers
Info intermediaries
Audiences
• Media as a wonderful tool, cause they are aware of its impact• Don’t trust journalists. Better if they have some training• Among media, they prefer TV• Priority: papers at science journals. No money for other audiences• Even if they want, they don’t know how to do it• Recommend that funding agencies measure social impact more than papers
Knowledge producers
Info intermediaries (mainly journalists)
• Written media One month28 daily newspapers / 24 magazines469 articles / 79 research results (13
Colombian)• Broadcast media One week • Interviews: media and PR
• Other strategies (Film: Lorenzo’s oil)
Wednesdays and Sundays in written media
Health, as presented, is not science
Sources. governmental and doctors, not researchers
• News / Entertainment / Health programs• Regional broadcast gives more space to
long programs• No info about research• CEET hired health consultant• In radio, solution to all health problems• Science, and science research are
permanent words to give credibility
Written media
Broadcast
• With info about health and medicine, journalists and media outlets want to improve quality of life
• No news. It is more about the facts than new info about illneses
• PR in the middle, in a sandwich
Audiences
79 8273
40 39
66
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10
20
30
40
50
60
70
80
90
Tomadoresde decisión
SectorSalud
Público engral
ONG Asoc. deenfermos
PoblacionVulnerable
Otros
6. Cuál es, a su juicio, el grupo de la sociedad que debe estar enterado de los resultados de las investigaciones que
ustedes realizan?
Workshops and focus groupsWorkshops and focus groups
Four Colombian Four Colombian citiescities
• BogotáBogotá• CaliCali• MedellínMedellín• Bucaramanga Bucaramanga
Four Colombian Four Colombian sectorssectors
• Health practitionersHealth practitioners• Policy makersPolicy makers• General publicGeneral public• Communicators Communicators
Science is accurateNeed to inform according to the group
(different strategies)Create a way to build social networks
that trusts the value of knowledgeGenerate the need to inform about
research results and teach how to use that info
Need to research on social worries, for immediate use, and for long term research
By communicating results easier to find funds to continue research (and to make noise)
Interaction is the clue for participation
Appropriate training at colleges
There is a gap between knowledge producers and people
Researchers are difficult to reach
Training, training, training
How to detect truly reliableresearch studies?There is a gap between knowledge producers and journalistsAn independent body should lead the strategy
Design • Strategy with several instruments according to the audience
• With easy to understand, trustful and accurate messages
• That goes beyond the mere production of messages and materials
• Something that will last• Headquarters?• Raw material: health research
Development,test and production
First phaseFirst phase
Internet site• Video• Audio
• Poster to include in newspaper
Proyecto Investigador Entidad Tipo de entidad Dirección Teléfono
Estudio epidemiológico del trastorno por estrés postraumático en población desplazada por la violencia política en el área metropolitana del municipio de bucaramanga
Edgar AlejoUnab, Bucaramanga
Universidad privada
Calle 48 No. 39-234 Jardín
639 9154 / 55 Ext. 122 - 123 - 154
Análisis de diversidad microbiana del Río Bogotá
Ma. Mercedes Zambrano Corpogen
Entidad Privada
Cra. 5 No. 66 A - 34
348 4608 / 09 / 10 / 06
Caracterización de algunos factores de tipo ambiental y metabólico de riesgo cardiovascular en la población escolar de la región oriental, Colombia
Elpidia Poveda Espinosa
Instituto Nacional de Salud
Entidad Pública
Av. Calle 26 No. 50 - 60 CAN
220 7700 Ext. 301-306
Development, test and productionDevelopment, test and production
Services• Up to date info for health
crisis (avian flu)• Information to cross• Quick contact with experts• Training:
• Researchers (3 types)• Active journalists (Several + graduate program)• PR at science research centers• Audiences