September 23-26, 2014 Ramada Hotel Berlin-Alexanderplatz Organized by #MRMW
Collecting consumer insights using app-context fencing - Pollfish
Aug 20, 2015
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September 23-26, 2014 Ramada Hotel Berlin-Alexanderplatz
Organized by
#MRMW
Title Sponsor Gold Sponsors
Silver Sponsors
Premier Sponsor Bag Sponsor Workshop Sponsors
MRMW Berlin Sept. 23-26, 2014 #MRMW
Association & Media Partners
Event App Partner
Networking Reception Partner Exhibitor
MRMW Berlin Sept. 23-26, 2014 #MRMW
Survey millions
how it works
Big distribution
Fast turnarounds
Real consumers
Everywhere
Why
Numbers
More than 50,000,000 unique mobile consumers
1 billion sessions to date
Worldwide
Thousands completed targeted surveys PER DAY
100% mo/mo increase of active users
studies
EKPA studies on education
3 countries: Russia - UK - Greece
Quality ASSURANCE
Abuse prevention
Cross checking every response with previous responses and usage data
Targeting relevant audiences based on behavioral data and screening questions
SPECS I
Location: everywhere in Russia
Language: English
500 500
18 - 24 150 | 25 - 34 300 | 35 - 44 300 | 45 - 54 250
SCREENING: People who plan to visit Greece this or next year
ResULTS I
2% discarded due to abuse detection system • Response speed• Straight-lining• Combined with over 80% russian apps
Do you agree with the state that vacation could be combined with e-learning education?
Yes 60 %
In which of the following topics would you be more interested?
Philosophy 42 %
Summer 31% Autumn 31%
According to you what is the ideal period to visit Greece?
Duration: 5 days
SPECS II
Location: everywhere in UK
Language: English
500 500
25 - 34 350 | 35 - 44 350 | 45 - 54 300
SCREENING: People who plan to visit Greece this or next year
ResULTS II
Summer 66%
When would you visit Greece?
More interested in
History-Archaeology 24 %
Philosophy 9 %
Philosophy 42 %
Summer 31% Autumn 31%
Duration: 3 days
SPECS IIi
Location: everywhere in Greece
Language: GREEK
500 500
18-24 300 | 25 - 34 350 | 35 - 44 200 | 45 - 54 150
SCREENING: People who are interested in further education
ResULTS IIi
Duration: 3 days
Unemployed 40% [ easy validation :) ]
Less than 1% discarded
Interested in
Computer science 24 %
Marketing 12 %
Business administration 14 %
thank you
Title Sponsor Gold Sponsors
Silver Sponsors
Premier Sponsor Bag Sponsor Workshop Sponsors
MRMW Berlin Sept. 23-26, 2014 #MRMW
Association & Media Partners
Event App Partner
Networking Reception Partner Exhibitor
MRMW Berlin Sept. 23-26, 2014 #MRMW
September 23-26, 2014 Ramada Hotel Berlin-Alexanderplatz
Organized by
#MRMW
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