WHY COLLAGE? Art 101 • Exploration 1
WHY COLLAGE?A r t 1 0 1 • E x p l o r a t i o n 1
• A collage (from the French: coller, to glue) is a work of formal art, primarily in the visual arts, made from an assemblage of different forms, thus creating a new whole.Source: Wikipedia
Picasso (1911-12 ) Still Life with Chair Caning
Pablo Picasso (1912 ) Glass and Bottle of Suze
Vladmir Tatlin (1915 ) Corner Counter-Relief
Man Ray, (1921) Gift
Hannah Hoch, 1930s Germany
Hannah Hoch, 1930s Germany
Hannah Hoch, 1930s Germany
Richard Tuttle, (1998) New Mexico and New York #14
Richard Tuttle
“Postmodern” Example
Example made from newspaper
Example - Digital
W H Y a d v e r t i s i n g ?
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BY THE TIME YOU ARE 65, YOU WOULD HAVE SPENT
NINE YEARS IN FRONT OF THE TV
source: TV Free America
• No, it's not your imagination. The amount of advertising and marketing North Americans are exposed to daily has exploded over the past decade; studies show, that on average we see 3,000 ads per day. At the gas pumps, in the movie theatre, in a washroom stall, during sporting events—advertising is impossible to avoid.
Each day, more than 3,900 kids become regular smokers.
Your assignment:
• To create a mock “billboard,” with Time Square as the site, that communicates a message you want to tell the world.
YOU are the advertiser.You can use image alone, or image with
a small amount of text.
Your goals:
• To wonder about “big idea” messages that have personal meaning to you. Try out a few…
• To develop a “billboard” through collage.
• To unify text and image into a communicable message.
• To craft your artwork, use basic graphic principles such as light/dark/ symmetry/asymetry.
• To complete the project as much as possible in class.
You should ask yourself:
• WHAT do I want to say?
• HOW do the given materials behave?
• WHY do this?