Marcello del Bono Except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 1 Social Media 2008 -Betting on the innumerable futures – Milan BarCamp May 10, 2008 Marcello del Bono El tiempo se bifurca perpetuamente hacia innumerables futuros. J.L Borges
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Collaborative Web, Italy. Next five years scenarios
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Marcello del BonoExcept where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 1
Social Media 2008-Betting on the innumerable
futures –
Milan BarCampMay 10, 2008
Marcello del Bono
El tiempo se bifurca perpetuamente hacia innumerables futuros.
Marcello del BonoExcept where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 8
Two speed Italy Vital and active minorities versus a vast, change-
adversed majority not considering any call to action (mucillaggine sociale)
Active minorities Change-adversed majorities Biotech and biogenetic research Fears of genetic research Developing international relations, studying abroad, erasmus, international start-ups
Focus only on the national or local area
Immigration is seen as an opportunity to growth
Stop the barbarians
Looking for new social cohesion in organizations, groups, associations,
Individualism
Source: our elaboration on Censis, “Rapporto Annuale 2007”
Marcello del BonoExcept where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 9
Italy’s Innovation attitude
Source: Innovation scoreboard 2007 – European commission
SII- Innovation Index Rank
00,10,20,30,40,50,60,70,8
2003 2004 2005 2006 2007
EU27DKDEFRITES
• Overall innovation performance below EU average • High efficiency in transforming innovation inputs into Intellectual Property outputs, but a • Lower efficiency in transforming such inputs into Applications outputs
Marcello del BonoExcept where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 10
Internet and Broadband penetration
Online users (>1 during last 7 days), Italy.000
• Broadband penetration 10,1M users, 17,1% of Broadband penetration 10,1M users, 17,1% of population (EU27 average 20%)population (EU27 average 20%)
• Largest mobile market in EULargest mobile market in EU• Online public services above average (11° Online public services above average (11°
position)position)• 34% regular internet user 34% regular internet user • 58% of population have no Internet skills58% of population have no Internet skills
Source: Eurostat, European Commission, Eurisko (via www.Gandalf.it)
Marcello del BonoExcept where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 12
Social Networks Market size in Italy- still an underdeveloped market -
Data Source: Datamonitor, eMarketer. Estimates for Italy: our elaboration
World Region %Multiple accounts 2007 230.000.000 ASIA Pacific 35%Single Users 54.000.000 EMEA 28%Revenues 2007, US$ 965.000.000 North America 25%Revenues 2012, U$S 2.000.000.000 Caribbean Latin America 12%
Total 100%SN %Myspace 47,4% North America SNs revenuesFacebook 18,2% North America, 2007 241.250.000 Youtube 5,5% North America, 2012 500.000.000 Orkut 2,1% North America Online AD (US$, 2007) 20.800.000.000 Flickr 7,1% SNs/Internet Ratio 1,16%Daily Motion 2,0%Others 17,6% Estimates for ItalyTotal 100% Online Advertising Revenues 2007, US$ 482.785.000
Marcello del BonoExcept where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 17
About me- Marcello del Bono -
He has worked as a Consultant since 1990 in Big 4 consultancies, Media and Television companies and as a free lance.
He has an MBA-Master of Business Administration awarded by the SDA Bocconi's School of Management in Milan, a Master in International Marketing and Trade, a Political Science-Economics Degree from the University of Milan. He is also internationally qualified as a Programme Manager and Project Manager.
He is looking for digital companies willing to be helped on Marketing and Business Development processes in Italy or across the world.
Web www.2pm.it/en Linkedin http://www.linkedin.com/in/marcellodelbonoBlog http://ottovas.blogspot.com/ Twitter http://twitter.com/otto_vaske-Mail marcello_delbono @ yahoo.it