COLLABORATIVE ACTION Business Integrity Development · development movement priority use the blue color and the combination of blue and other color as corporate identity ... Code

COLLABORATIVE ACTION

Guidelines for Business Actors, Regulators, and Law EnforcementOfficials

Business IntegrityDevelopment

We; business actors, government institution, law enforcement officials and community

representatives, hereby declare:

1 We are fully aware that corruption is a major obstacle in Economic Development and Integrity Business Practicesin Indonesia.

2 We jointly agree to reject and fight against corruptionrampant in this Country

3 We agree to arrange and perform action together building an Integrity Business Practice System for better StateDevelopment

DECLARATIONDECL

ARAT

ION

PHILOSOPHY & APPLICATION:LOGO AND TAGLINE ASVISUAL IDENTITY

PHIL

OSO

PHY

&APP

LICA

TIO

N:

LOG

O A

ND

TAG

LIN

E AS

VISU

AL ID

ENTI

TY

PROFIT is an acronym of “professional with integrity”, used as tagline that is used as visual identity of Business Integrity Development Movement involving business sector as focal point, together with regulator,

law enforcement officials and community in general.

The blue color (R-G-B = 43-57-144) is chosen as main color for visual identify based on the followingconsiderations:• In color psychology, blue is identical to “trustworthiness”, “dependability”, “security” and “fiscal responsibility”.• In the other hand, the survey indicates that 43% or 22 out of 51 companies in the sector of business integrity

development movement priority use the blue color and the combination of blue and other color as corporate identity compared to other colors (green, red, yellow, gold, grey, white, and black).

• If merged, the philosophy of combined color and object of the visual identity of Business Integrity Development Movement can be interpreted as follows:

In view of the fact that the business integrity development movement is a long process that will involve all public elements in Indonesia, it requires a visual identity which is capable of accommodating the period of transition, awareness, understanding and public involvement in different stages. Therefore, at the beginning of campaign period (transition stage), the logo and tagline will be fully visualized along with KPK logo as clarifier of identity. Furthermore, after the birth of public awareness, KPK logo will be removed. After public awareness is well established, the “professional with integrity” tagline is removed, leaving only the “PROFIT” logo. When public involvement is judged optimal, the visual identify will be focused only at the hand object with index finger (count me in) logo.

“Professionalism and integrity are two inseparable things. Business Integrity Development Movement is a trusted and reliable multi-sectoral collaboration form, merging joint spirit and

energy to perform vital action, namely fighting against corruption and non-transparent business governance, to optimize growth and sustainability constituting the objective of the

business sector itself.”

• The hand object with index finger symbolizes the phrase “CountMe In” which has been informally used as tagline of the Business Integrity Development Movement.• The movement of raising index finger is a gesture to indicatevoluntary participation.• The curved line object as affirmer of wrist can be interpretedwith a “smile” symbol which can be meant with contentment or the feeling of satisfaction in heart in participating in Business Integrity Development Move-ment.• The red color is associated with “energy”, orange color with“vitality”, and green color with “financial profit”.

AN L

AW E

NFO

RCEM

ENT

OFF

ICIA

LS F

OR

REGU

LATO

RAC

TIO

N P

LAN

Stage 3 Indicator of Success:1. Mechanism, SOP for community

complaints. 2. Recap of progress and report on results of

following up complaints published in Web-site.

3. Applying steps which must be taken if it isproven that illegal practices were commit-ted by internal party.

4. Report on results of coordination with rele-vant parties, Law Enforcement Officials,

Stage 2 Indicator of Success:1. Availability of effective information

center accessible to public. (ex-amples; website, helpdesk)

Stage 1 Indicator of Success:1. Mechanism in fighting illegal levies.2. Illegal levies risk map is formulated.3. Sanctions, efforts for fighting illegal

levies are applied

Use of Logo andTagline in;

- Website of institution - Relevant public information medium - Relevant publication materials

Building and strengthening mech-

anism in fighting illegal levies

Enhancing transparency and accountability in

business sector related public service.

Enhancing effective-ness in community

complaints

01

Stage02

Stage03

Step

ACTIONFOR REGULATORS &LAW ENFORCEMENTOFFICIALS

PRIV

ATE

& BU

MN

ACT

ION

PLAN

BU

SIN

ESS

SECT

OR,

Stage 3 Indicator of Success:1. Availability of mechanism for

reporting any indication of corruption criminal offense to the authority

Stage 2 Indicator of Success:1. Availability of effective information

center accessible to public. 2. Publication of annual report.

Stage 1 Indicator of Success:1. Declaration of Anti-Corruption is pro-mulgated to public (examples; Website, contract document, etc.). 2. Availability of Compliance function/unit. 3. Availability of policy on prohibition of

giving any facilitation payment, bribe/bribery, gratifi-cation potentially bribery.

4. Availability of riskmap Corruption

5. Availability of whistle blowing system

Use of Logo andTagline in;- Website of the Company- Annual report

Commitment to not giving facilitation

payment,bribes

Enhancing transparencyand accountability

of the Company

Reporting indication corruption criminal offense; extortion, other form of illegal levies

committed by regulator indi- viduals and Law Enforcement

Officials

01

Step02

Step03

Step

ACTIONFOR BUSINESS SECTOR

ANTI-CORRUPTIONINITIATIVE

NIN

E AN

TI-C

ORR

UPT

ION

INIT

IATI

VE

91. Identification of

corruption risk

9. ComplianceSystem

7. Accountable,Transparent Reporting

6. Mechanism Whistle-Blowing

3. InternalizationAnticorruption Values;Training; Socialization

2. Code ofConducts

8. Policy on Conflictof Interest

5. Leadership

4. CorporateSocial Responsibility

9

Integrity Business Development Program through:

1. Establishing Anti-corruption Agents2. Establishing Anti-corruption Policy3. Commitment to pursue collaborative

action in eliminating corruption

Business associations, chamber of commerce, ministries/institutions, law enforcement officials, profes-sion associations, community

CORRUPTION not only involving official individuals,

b u t i n v o l v i n g more business actors.2X

March 2016

Sept. 2016

Anti-corruption program baseline in 5 Health, Infrastructure, Forestry, Oil and Gas, and Food industries

PROFIT MOVEMENT INITIATIVE

INFOGRAPHICSMILESTONE

73

I ama Professionalwith Integrity!

Let’s Stand For Integrity, Professionalismand Anti-Corruption !

INDONESIA WITH INTEGRITY