COLGATE PAMOLIVE

Colgate-Palmolive Company is an American multinational consumer products company focused on the production, distribution and provision of

household, health care and personal products, such as soaps, detergents, and oral hygiene products (including

toothpaste and toothbrushes). A truly global company serving hundreds of millions of consumers worldwide. The

company's corporate offices are on Park Avenue in Midtown Manhattan, 

New York City

HISTORYIn 1806,william colgate introduced starch,soap and

candle factory on dutch street in New York city under the name of “William Colgate & Company”.

In 1857,william Colgate died and the company was reorganised as “Colgate & company” under the management of Samuel Colgate,his son.

In 1873,the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.

His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896.

In 1898 company was making a soap entirely of palm oil and olive oil, the formula was developed by Jhonson.The soap was so popular enough to rename their company after it “Palmolive”

In 1928, Colgate merges with Palmolive-Peet to become Colgate-Palmolive-Peet Company

In 1953 “peet” was dropped from the title,leaving only”Colgate –Palmolive Company”,the current name.

Today Colgate has numerous susidiary organizations spanning 200 countries,but it is publicly listed in only two,the United States and India.

ORGANISATIONAL STRUCTURE

PRODUCTSORAL CARE

Toothpastes Toothbrushes Toothpowder Mouthwash

Shower Gels Liquid Hand Wash Shave Preps Skin Care Hair Care

DENTIST CAREPERSONAL CARE

•Gingivitis Treatment •Sensitivity Treatment •Tooth Whitening • Fluoride Therapy •Mouth Ulcer Treatment •Specialty Cleaning

Tooth paste & Tooth brushes

Tooth paste & brushes for kids

Mouth wash and tooth powder

Recent launches

Personal Care

Specialty Cleaning

Fluoride Therapy

Gingivitis Treatment

Sensitivity Treatment Tooth Whitening

DENTIST CARE

Colgate-Palmolive India Very Strong Brand Unbeaten Distribution Network Huge Opportunity to Grow

Very Strong Brand Colgate was voted “The Most Trusted FMCG Brand” in India for the year in the Brand Equity Annual survey 2010 across all brands and categories. “Colgate” is the only Brand to be in the Top 3 consistently for the last 10 years

Unbeaten Distribution Network

Our Flag ship Brand – Colgate Dental Cream is the largest distributed product in the Toothpaste market Available in 4.1 MM stores

Huge Opportunity to Grow Opportunity to increase per capita

consumption Per Capita Consumption (Grams/Year) USA 542 China 255 Malaysia 304 Philippines 244 India 127

Corporate Social ResponsibilitySpreading Smiles Supporting Health and Well-beingHelping to Live a Life of DignityDelighting ChildrenLighting up their worldChanging LivesProtecting the EnvironmentSponsoring Cricket TournamentLending a Helping HandMaking a Difference