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Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

May 08, 2018

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Page 1: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Cole Blackmore

Xinxin Li

Page 2: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Agenda Overview

Business Analysis

Economic Analysis

Financial Analysis

Valuation Analysis

Recommendation

Page 3: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Sector Breakdown S&P 500 SIM

14.33%

Overweight: 1.87%

12.46%

Page 4: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Sector Industries Sector:

SIM:

Hotels, Restaurants, Leisure

Housewares Durables

Internet & Catalog Retail

Media

Textiles, Apparel, Luxary Goods

Apparel & Accessory

Automobile Manufactures

General Merchandise

Retail Apparel

Cable & Satellite

Page 5: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Largest Companies Comcast Corp

Amazon.com Inc

Home Depot Inc

Walt Disney Co

McDonald’s Corp

Twenty-First Century Fox, Inc

Ford Motor Co

Time Warner Inc

Starbucks Corp

NIKE Inc

Page 6: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Sector Performance YTD: Outperformed S&P by ~9%

Page 7: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Sector Performance QTD: Outperformed S&P by ~1%

Page 8: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Agenda Overview

Business Analysis

Economic Analysis

Financial Analysis

Valuation Analysis

Recommendation

Page 9: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Sector Performance Overperforms: Early Stage

Underperforms: Late & Recession

Page 10: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Business Analysis: Demand Non-essential Goods

Sector highly cyclical: very sensitive

Often leads economies out of Recessions

Page 11: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Porter’s 5 Forces Barriers to Entry: High

High Start-up Cost

Mature Firms; Incumbent Power

Buyer Power: High Easy switching costs (Retail

& General Merchandise)

High Competition=Price Wars

Supplier Power: Variable Depends on Industry

High Raw Materials Costs & Multiple Vendors=Low Bargaining Power

Substitutes: High

Product availability very diverse: ie, AE, ANF, Aero all offer similar clothing.

Lack of differentiation

Competition: High

Retail Apparel: has many established brands

Automobile Manufactures: emergence of foreign cars built & sold in US

Page 12: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Agenda Overview

Business Analysis

Economic Analysis

Financial Analysis

Valuation Analysis

Recommendation

Page 13: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Retail Sales

Page 14: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Employment

Page 15: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Disposable Income

Page 16: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Consumer Spending

Page 17: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Real GDP

Page 18: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Agenda Overview

Business Analysis

Economic Analysis

Financial Analysis

Valuation Analysis

Recommendation

Page 19: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Sector Sales

Page 20: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

EPS

Page 21: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Net Profit Margin (Absolute)

Page 22: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Net Profit Margin (Relative S&P 500)

Page 23: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Housewares Durables

Page 24: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Housewares Durables

Page 25: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Apparel

Page 26: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Cable & Satellite

Page 27: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Auto

Page 28: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Auto Parts

Page 29: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Agenda Overview

Business Analysis

Economic Analysis

Financial Analysis

Valuation Analysis

Recommendation

Page 30: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Sector Performance

Absolute Basis High Low Median Current

P/Trailing E 53.7 13.9 20.0 20.9

P/Forward E 44.1 13.0 17.4 19.0

P/B 4.4 1.5 2.5 4.0

P/S 1.3 0.4 0.9 1.3

P/CF 12.2 5.7 9.1 12.2

Relative to SP500 High Low Median Current

P/Trailing E 3.9 1.1 1.2 1.3

P/Forward E 3.0 1.0 1.2 1.2

P/B 1.7 0.7 1.0 1.6

P/S 0.9 0.5 0.6 0.9

P/CF 1.2 0.7 0.9 1.1

Page 31: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Industry Performance Automobile Manufacturers

Cable & Satellite

Page 32: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Industry Performance Hotel, Restaurants, & Leisure

Houseware Durables

Page 33: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Industry Performance Internet & Retail Catalog

Multiline Retail

Page 34: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Industry Performance Retail Apparel

Relative to SP500 High Low Median Current

P/Trailing E 1.6 0.7 1 1.1

P/Forward E 1.3 0.73 1 1.2

P/B 3.1 1 1.5 2.5

P/S 1 0.4 0.7 0.9

P/CF 1.5 0.6 1 1.3

Page 35: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Agenda Overview

Business Analysis

Economic Analysis

Financial Analysis

Valuation Analysis

Recommendation

Page 36: Cole Blackmore Xinxin Li - Fisher College of Business - Consumer... · Porter’s 5 Forces ... Industry Performance Hotel, Restaurants, & Leisure ... Diversify by adding new Industry

Recommendation Sim Portfolio should:

Stay Overweight: trailing P/E has consistently performed at or above relative to S&P

Underweight: Auto Manufacturers

Diversify by adding new Industry to portfolio

Pro’s & Cons: Business cycle still in expansion stage, continued

outperformance

Industries sensitive to global economic changes (ie European markets)