67 Integrated Report 2018 Sales COP billion EBITDA COP billion 1.850 1.660 1.682 228 57 1.992 1.678 209 55 103 1.824 243 1,3% 17,5% 0,1% 1,9% CAGR CAGR CAGR CAGR of Grupo Nutresa’s total sales of Grupo Nutresa’s ebitda. The Cold Cuts Business represents The sales in Colombia represent The international sales represent The Cold Cuts Business represents 2018 2018 2018 2018 2016 2016 2016 2016 2017 2017 2017 2017 Total Sales Sales in Colombia International Sales 0,4% 1,8% 8,6% 12,3% 11,5% 12,2% 0,9% -2,8% -1,7% Price Margin Volume 20,6% 9,1% 90,9% 20,2% Relevant aspects from 2018 8.913 TOTAL Local (Direct employees, indirect employees and apprentices) Women 24,5% 86,9% 13,1% International Men 75,5% Employees Most innovative product Diego Medina Leal President Part of Grupo Nutresa since 1997 57 years old COLD CUTS nutresa Pietrán’s Veggie Burger and Veggie Bites. Products with a high level of innovation in relation to other products of vegetable origin in the market. Within three months after being launched, these products accomplished a market share of 53% in the category of vegetable-protein products. 1,4% 1,3% 1,1%* -1,1% 4,4%* 6,7% 8,8% 4,8% -4,6% (Direct employees and apprentices) USD million Growth percentage Growth percentage Growth percentage Growth percentage We carried out activities to increase the flexibility in the production models and the agility in our response to the market needs. We executed an effective management of the portfolio of brands and products in Colombia. Zenú shapes and leads the growth of the category; Ranchera gen- erates experiences centered on “Mundo Ranchera” (Ranchera world); Pietrán provides healthy alternatives; and Rica and Cúnit offer accessible options with a good cost-benefit ratio. We increased the beef exports from Colom- bia by 16% in terms of total tons exported. Based on a study conducted by Kantar , our Blue Ribbon and Berard brands in Panama were classified by the consumers as num- ber one and two, accordingly. Additional- ly, we expanded our distribution, directly reaching 5.500 customers. We continued to work on the update of the Go to Market model with the aim of main- taining the excellent customer service levels, fully completing its implementa- tion in Colombia. We analyzed the meat sourcing chain jointly with the World Wildlife Fund (WWF), including the identification of risks, improvement opportunities and tools to manage and deal with them. of the total business unit sales of the total business unit sales *Excluding Venezuela since October of 2016 *Excluding Venezuela since October of 2016 34,5%* 2,6%