Coke case study: 代言行動購‧新曲隨身聽

• 1. DIYMAD May,2010 Page 1:

2. Page 2 3. Page 3 4. Diet Coke Silver Room 1 16-24 FOX ParmountGabriella Cilmi Gabriella Cilmi Coke Zone SILVER 82233 Marvelous Page 4 *Diet Coke Silver Room http://www.mobiadnews.com/?p=2855#more-2855 5. MP3 Grip & GoCoca-Cola treasure hunt "Buvez Bougez 2 20-39 nner MP3 WAP Ba Grip & Go (WAP Banner) (SMS/MMS push) 1500140750 30520,0004 Phonevalley *Coca-Cola treasure hunt http://www.slideshare.net/CasMarketingFr/cas-marketing-marketing-mobile-coca-cola Page 5*http://www.phonevalley.com/press/press-releases/05112009/ 6. 3 My Coke MusicWAP PushannerWAP B(WAP Banner) (WAP push)Out There Media Page 6 *My Coke Music Campaign http://www.mobiadnews.com/?p=970#more-970 7. (Ring Back Tone) 4Christmas on the Coke side of life T-Mobile and Vodafone (Vodafones live!) conVisual *Coke Uses Ring-back Tones In Campaign With Vodafone Germany http://www.mobiadnews.com/?p=3097*Coca-Cola runs Christmas mobile branding campaign http://www.mobilemarketer.com/cms/news/advertising/2278.html Page 7 8. Admob 5Click to Videonner160WAP BaAdmobMMS admob(WAP Banner)Admob Page 8 *Coke launches click to video on Admob http://www.mobiadnews.com/?p=543#more-543 9. Page 9 10. Coke ColaTMLive http://www.icoke.com.tw/iCoke/music2010/index.html 2010TM 2010/03/12~04/20 WAP BannerPage 10 11. to dialer Au Page 11 12. iCoke AMV WAP Banner Surprise! ? ~~ TMLive DM MMS/SMS ? iCoke Live hig ! h3/19!!!!!http://ad30.emome.net/events/coke/index.htmlhttp://m.5ad.com/cokehttp://m.diymad.com/coke 3/12-4/20 3/19-4/20 3/23-4/20 30DM MMS ohya, MV Page 12 13. iCoke 3/19 !! !! http://ad30.emome.net/events /coke/index.html http://m.5ad.com/coke http://m.diymad.com/coke 0800-200-700(MMS) TMMV// Page 13 14. PUSHPULLPush Surprise! :? ~~ 1-2 TMLive ? MMSiCoke Live ! high! TM ohya Page 14 15. PUSHPULLPull WAP Banner Page 15 16. (landing page) CokeTM Page 16:17download 17. DM MMS WAP Banner web QR code Page 17 18. Page 18 19. : Mobile (WAP Banner)5 308, 10%320*240NokiaSony Errison (WAP Banner) 55 0800 // Page 19 20. DIYMAD * * * * * * * * * * * Page 20 21. Page 21 22. + DM MMS+SMS PUSH WAP BannerPULL Mobile Web Landing Page Page 22 23. (CTR) 0800 / 0800 3% 10 Page 23 24. MMS ++ 1. 2. 3. (: CF, , , ) 4.: * ()*() (1M)* (1M, 3gp)*()*MMS/SMS*/**(ibon) Page 24* () 25. Thank You! /Soundera Corporation / Marketing & Sales Dept. WEBSITE www.diymad.comEMAIL [email protected] +886 2 2773-9191 FAX +886 2 2771-3828 Page 25