Coins for Cleaner Water American Chemical Society In partnership with Proctor & Gamble
Coins for Cleaner Water
American Chemical Society
In partnership withProctor & Gamble
This is Drinking Water…
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The World Water Crisis
• Almost 1 billion people without access to clean water
• Many rivers too polluted to support life
• 1.8 million people lose their lives from diarrhea caused by unsafe drinking water
• 50% of hospital beds occupied because of water-related diseases
Water is a Woman’s Issue
• Women spend 40 billion hours hauling water
• Average woman walks 6km or 3.75 miles a day to collect water
• Women are responsible for children who are sick and dying
• More than 50% of deaths of women with HIV/AIDS in Africa is from diarrhea
• Leading women are starting to mobilize around water as a woman’s cause
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Why Household Drinking Water?
• 4,000 children die every day from water-borne disease – more than HIV/AIDS, malaria & measles combined
• CDC and P&G collaboration helped demonstrate that household water treatment can improve health
• P&G powdered water purification technology developed to address this issue
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Children‘s Safe Drinking Water Program
Provides safe drinking water to people who really need it for just pennies on the dollar.
P&G Purifier of Water
• Reverse engineered current municipal water treatment process
• Small packet to treat 10 liters of water using coagulation, flocculation and disinfection
• Uses same ingredients used in municipal systems
- Calcium Hypochlorite as Disinfectant
- Ferric Sulfate as Coagulant
Laboratory and Field Testing
• Very effective in visually cleaning dirty water
• Effective in killing bacteria (>99.99999%) and viruses (>99.99%) that cause typhoid, cholera, and hepatitis
• Effective in removing chlorine resistant parasites like giardia and cryptosporidium (>99.9%)
• Effective reduction in heavy metals (e.g. arsenic and lead), organics, and pesticides
Health Intervention Studies
Six studies, More than 25,000 People showed Average Diarrhea Reduction of 50%
•Diarrhea Reduction
– Guatemala (2 Studies, Rural)
– Kenya (Turbid water)
– Pakistan (Urban)
– Liberia (Refugee camp)
•Arsenic Removal
– Bangladesh
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P&G Children’s Safe Drinking Water Program
• P&G’s global cause P&G Live, Learn and Thrive® focuses on the development of children in need, ages 0-13,
• The Children’s Safe Drinking Water Program is our signature global program
• CSDW is a not-for-profit program with two focus areas – social markets and emergency response
Sustained Efforts in Developing World
• Work with international social marketing experts including PSI with USAID support in several countries
• Existing programs in 14 countries
• Work with community based groups, schools, clinics to create habit change
• Increases product availability, creates jobs, and is sustainable
Emergency Relief
• P&G packets are easy to transport, shown to be well accepted & used correctly in emergencies
• Distributed in most major disasters – tsunami, floods, earthquakes, hurricanes, cholera outbreaks in Africa
• Global partners include: – AmeriCares – CARE– Catholic Relief Services– IFRC (Red Cross)– Population Services International (PSI)– UNICEF– World Vision
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P&G Children’s Safe Drinking Water Program Global Reach
P&G CSDW Efforts to Date
• Delivered over 4.9 billion liters
• 14 Social market countries
• Emergency relief provided in more
than 65 countries
• Prevented over 202 million days of
diarrhea
• Helped save tens of thousands of
lives
• Goal: Save One Life Every Hour
by 2020
ACS GOAL
Provide 1.5 million liters of safe drinking water by the end of 2012
How can you help?
• Donations by ACS members and members of your community
• Collect money during outreach events
• Partner with local businesses to collect money
• Share the facts related to safe drinking water
How You Can Help
Help support the P&G Children’s Safe DrinkingWater Program. Every bit helps.
•Tell your family & friends about water issues around the world
•Write a letter to your Representative & encourage them to support water issues
•Conduct a fundraiser to support water programs in developing countries
$1.00 gives a child clean water for 50 days.
$7.50 gives a child clean water for a year.
$30.00 gives a family clean water for a year.
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More Information and Sending Your Funds
• Additional information can be found at www.csdw.org
• Checks (DO NOT MAIL CASH) should be made payable to and mailed to:
American Chemical Society
Attn: Development Office
1155 Sixteenth Street, NW
Washington, DC 20036
o Please indicate that the check or money order is for the Coins for Cleaner Water project.
o All donations are tax deductible and receipts will be issued to donors who pay by check or money order. For more information about obtaining individual receipts, email [email protected].
Chemists Providing Safe Water Through Chemistry
It’s the right thing to do.
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Together, we can make a difference!