Cofunds 2010
Nov 01, 2014
Cofunds is one of the UK’s top financial planning platforms with over £20bn of funds under management. We are working with Cofunds to make their platform so simple and intuitive that it leads to genuine brand advocacy.
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Transcript
Cofunds is the UK’s largest independent investment platform
Customers asked ‘Why does nancial
services have to be so complicated’?
fi
We agreed.
Cofunds depend on digital for transactions and customer service.
Our aim:Make Cofunds so simple and intuitive that
it leads to genuine brand advocacy.
We spent time learning how Cofunds works.
We researched how Cofunds customers use the platform.
Then we designed the information architecture
around user journeys
Taking it from this:
To this:
Useful, Beautiful, Digital.
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