Code Worldwide: redefining Peugeot's retail marketing

Redefining

Retail

Marketing

how marketing technology

changed the game for Peugeot

Simon Tarrant, Peugeot

Matt McNeany, Code Worldwide

@CodeWorldwide

#mpCode

What

if?

• 245 independent

retailers

• 200 versions of 20

products

• spending £10m+ pa

What

if?

…we could provide

strategic guidance

to our dealers

without being

control freaks?

What

if?

…it took a lot less

time and money to

implement retail

marketing?

What

if?

…we could use

more digital

communications?

What

if?

…we could

financially assist

dealers with their

marketing?

What

if?

…we had real time

information on

what was running

and what was

planned?

What

if?

…we could eliminate

the admin

time linked to

compliance?

Peugeot Create

What’s the

impact?

Better.

Faster.

Cheaper.

Better

• 14,000 press ads, DM,

digital & emails in 18

months

• 100% brand and legal

compliance

• Management intelligence

allows us to provide

strategic direction

• Improved use of media

Faster

• Minutes, not days, to

create ads

• Eliminate approval

processes

• Reduce admin processes

• Improved speed to

market

Cheaper

• Reduced agency

production costs

• Lower cost media buying

• Replace admin spend

with marketing

investment

#next?

“I want

one of those”

If? ...you are

a retailer

If?

…you have a

high volume of

production

across multiple

media types

If? …your advertising

changes regularly

If? …you need to

manage brand and

legal compliance

If?

…you want to

spend less on

implementation &

administration

[email protected]