Code of Practice for Packaging Design, Education and Procurement Packaging Council of New Zealand (Inc) June 2010
Dec 23, 2015
Code of Practice for Packaging Design, Education and
Procurement
Packaging Council of New Zealand (Inc)
June 2010
Why develop the Code?
Sustainability is an essential element of business strategy
Packaging is critical to this strategy
Using consistent measures of sustainability reduces complexity, costs and enables better results
Government agencies are coming down hard on unsubstantiated environmental claims
How can the Code be used?
Primarily intended for use when introducing new packaging or reviewing existing packaging
General educational tool
Procurement guide for companies wishing to introduce terms of trade around the Code’s four key principles
How does the Code work?
It underpins the fundamental principle that good packaging design prevents more waste than it creates
It assists in the design, manufacture and end-of-life management of packaging to minimise its environmental impacts
But, firmly recognises the sometimes conflicting demands of performance, cost, consumer protection and the environment
Using the CodeThe Code incorporates 45 performance indicators, based on international best practice.
The Code also Covers Packaging, Environmental Claims and the Law
Green marketing and the Fair Trading Act 1986
Environmental claims about packaging
Making misleading environmental claims -‘greenwashing’
Packaging, Environmental Claims and the Law (contd)
Waste Minimisation Act 2008
Consumer Guarantees Act 1993
Commerce Act 1986
Plus a number of selected industry specific packaging laws, e.g. food contact, hazardous substances
External Environmental ReportingIdentifying where your company sits in the supply chain, in conjunction with the Code’s performance indicators, will help you understand the type of environmental data you may be asked for by your customers or suppliers.
Sustainable Procurement
If you have measure and monitor systems in place to report on the performance indicators set out in the Code, you are more likely to be at a competitive advantage if you are bidding for a contract where the tenderer is engaged in sustainable procurement practices which include some environmental measures.
Three Key Messages
This is not simple – get used to it
There is rarely only one right answer
Decisions should be strategic with full consideration for the marketing mix
Contacts
Paul Curtis, Executive Director ([email protected])
Sharon Jereb, Environment Manager ([email protected])