Cocoadiva Group3

Business Planwww.cocoadivasf.com

Presented By:

La Wanda Smith

Carrie Maultsby

Tamika Workmon

Presentation Highlights

• Is it timely?

• What is it?

• Who will buy it?

• Why are we qualified?

• Will it make money?

The Business

• Pairing chocolate and wine is a new tasting concept

• Online Retail Store• Chocolate & wine

products• Chocolate & Wine

pairing events

The Product

The Team

Carrie MaultsbyMarketing & PR

Tamika WorkmonDirector of Finance

HiringOperations Manager

The Team

La Wanda SmithCEO/Owner

The Industry• Wine industry is

growing at 31%

• Newest trend in theme parties is Wine and Chocolate Pairing

• Premium Chocolate is the fastest growing segment at 45%

• 5% of the chocolate market come from premium chocolate

The Market

•60% of core wine consumers are female

•49% of marginal wine consumers are female

The Location: = 40% with Bachelors degree +

= $73,287 is Median Household Income 2007

= Produces more than 90% of wine in US

= 1,998,186 females 2008

= 1,038,427 females 2000

•Well Educated

•Disposable Income

•Wine Consumers

•Women

•Women Age 25-59

Bay Area Market Cont’d

= 346,739 total firms in Alameda, San Francisco, Santa Clara County 2002 US Census

= 32% of firms are women owned

=

•Corporate Parties

•Female owned Businesses

Online Market

•Online Shoppers

•Wine Consumers

•Chocolate Consumers

Competitive ComparisonCategories Cocoa Diva Chocolate

Café’sChocolate Retailers

Online/Brick

Product Regional & World

Variety Variety

Image Urban, Upscale

Cafe Variety

Entertain-ment

Cultural Style

None None

The Marketing Plan

• Message: Cocoa Diva’s chocolate and wine pairings are hip, urban, and upscale.

• Social Media Platforms:

www.facebook.com/cocoadivas

www.twitter.com/cocoadivas

www.linkedin.com/in/cocoadiva

• Methods: website, product placement, word-of-mouth, networking, community involvement

Cocoa Mental Benefits

• Tastes good • Stimulates endorphin

production, which gives a feeling of pleasure

• Contains serotonin, which acts as an anti-depressant

• Increases your brainpower and memory

Wine Benefits• Protects from

Coronary Heart Disease

• Lower risk for Alzheimer's Disease

• Reduced risk for Blood Clots and Strokes

It’s Just Tasty:

Sales

Corporate Functions

Special Events

Online Sales

The Financials

050,000100,000150,000200,000250,000300,000350,000400,000450,000500,000

Revenue

20102011201220132014

Start-up Costs• Equipment: 5k

• Inventory: 5k

• Supplies: 1k– Office, Operational, etc

• Legal/Accounting: 5k

• Website: 5k

• Marketing/PR: 5k

• Cashflow: 5k

• Storage: 1k

The Financials

• Start-up Capitol is $75k

• 50% debt financed (37k), 50% equity financed

• Seeking Angel investments up to 25k

• ROI 11% in 5 years