Cocaine, Rhinestones & Country: Oh My! · Cocaine, Rhinestones & Country: Oh My! ... My last impulse buy while out on the road was a jump rope. I wanted to get in some cardio but
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Winter 2018: PDs Share Their Insight Nielsen’s Winter 2018 diary releases began last week and Country Aircheck is taking a closer look at select stations with the help of their programmers. Go beyond the 12+ numbers, including promotions, contesting and market dynamics below. WQMX/Akron VP, Dir./Operations & PD Sue Wilson: One thing WQMX saw is an increase in male listening, both with
regard to cume and TSL. Where the station is traditionally more of a 60-40% split female to male, it was closer to a 56-44% split female to male Persons 12+. And when we looked at P25-54 it was closer to a 50-50% split. If we tried to explain that male increase, certainly there has been a shift in the music to a slightly more traditional sound. While there are still a lot of pop artists, Midland, Luke Combs and Jon Pardi test really well with men here.
The Akron radio market is interesting in that we are wedged between two other radio metros with Cleveland to the north and Canton to the south. There are a lot of choices for radio in North-east Ohio. WQMX shares most audience with WGAR/Cleveland, but we have recently seen an increase in sharing with Top 40 WAKS (Kiss FM)/Cleveland, even more so than with the Country competitor and especially with Women 18-34. Before I came to WQMX 11 years ago I programmed in Cleveland. That market’s signals come in as strong in Akron as those here. We really have to be on our toes and employ tactics that work with both diary and PPM methodologies.
It was a long, cold winter and one of our best promotions was a series of giveaways for the summer concert season. Our listeners seem to love to win two things: money and tickets! Overall, we were happy to see im-provements from last book to this one. KXKT/Omaha PD Hoss Michaels: The Winter 2018 book was a good start to the year. The station was up year-over-year from a 7.9 to a 9.4 12+.
May 7, 2018, Issue 600
Dark Knight Moves: Reviver’s David Lee Murphy (c) with KEEY/Minneapolis’ Gregg Swedberg (l) and Midwest’s Tom Baldrica at Saturday’s Trip Around The Sun tour stop.
Cocaine, Rhinestones & Country: Oh My! Tyler Mahan Coe spent nine months living off credit cards and recording in his basement to create Cocaine & Rhinestones, arguably the first hit podcast about country music. Debuting last year with an episode about Ernest Tubb trying to shoot longtime Grand Ole Opry manager Jim Denny, the podcast has topped the iTunes all-genre music podcast chart with its focus on pre-2000 behind-the-scenes stories and analy-sis of country music. The son of singer-songwriter David Allan Coe, the younger Coe’s concept was to create a podcast he wanted to hear. Namely, an in-depth look at the genre’s history through
Tyler MahanCoeHoss Michaels
Sue Wilson
Page 3May 7, 2018
Whistle Stop’s Ashley Campbell puts an industry spin on the artist interview: I haven’t had that moment yet where I’m in my car or in a store and hear my music. But lots of my friends have heard me on the radio in their car or shopping at a Walgreens and texted me about it! I don’t count the times where I’ve been at the radio station and they play my song. I want a
real live bonafide just-hear-it-somewhere-in-my-everyday-life experience! I’m sure I’ll catch myself off guard someday! I had the best steak of my life while on radio tour in Portland, OR. A huge ribeye and I ate every bite. I still daydream about the perfect marbling and how it just melted in my mouth. Can you tell I’m a major foodie? My fiddle player Eli Bishop is so much fun to travel with. He’s responsible and always up for an adventure. Every time I’m at a truck stop, I get Fiji water and pistachios. Sometimes I throw some gummy worms into the mix. I would love to have dinner with Dolly Parton – and I’d order fried chicken. My new album The Lonely One holds fast to my country roots but it also has a sharp edge to it. It definitely showcases my eclectic taste in music. My last impulse buy while out on the road was a jump rope. I wanted to get in some cardio but the ceilings of my hotel rooms were always too low so I couldn’t use it. The most redneck thing I’ve done lately? Eat ice cream at home after going out for ice cream. I wish I’d written “In My Life” by the Beatles. I’m constantly looking for ways to tell the people I love just how much they mean to me. That song does it perfectly. I have to have ear plugs, a travel pillow and a sleep mask on the road. It helps me get a good night’s sleep just about anywhere! There’s lots of rickety old hotel air conditioners out there. My least favorite interview question? “Where do you see yourself in five years?” I try not to define success anymore. Let’s just see where the road takes me. I’d love to be stuck in Malibu, CA. I could spend all day on the beach with some rosé and completely forget about flight delays and cancellations.
the end of the 20th century, a demarcation he chose because “I stopped paying attention there,” he says. “I can’t tell you who has the top 10 songs on Country radio right now.” (Ed. Note: We can help him with that in this issue.) Coe landed on the title because those two words summed up the genre for him. “It’s two of the themes that always come up about country music, especially when you talk about modern country not being what it used to be,” he says. “You’ll hear, ‘Back in the good ole days everybody was on cocaine and wearing rhinestone suits.’” In fact, drug and fashion references are few and far between in the 15 episodes of the first season, with the exception of each episode’s outro music. “Dick Justice’s version of ‘Cocaine’ ends every episode because it’s an inside joke with myself about the intersection of country and blues,” Coe says. “The only thing that makes it a country song is the way that he’s playing his guitar. It’s a blues song if someone else is playing.” Coe spent roughly $1,500 – “if you don’t count groceries and living expenses” – to produce the first season. Purchases were limited to a Rode NT1 condenser mic, a lesser quality dynamic mic, a legacy edition of Adobe Audition, books for research and server fees. Music licensing was not in his budget. “I believe it’s fair use,” he says of the song clips included in his shows. “One [consideration for infringement] is whether or not it competes with the original work commercially. People would have to argue that consumers are not buying the original because they’re listening to my two-hour podcast episode to hear 13 seconds. I’m basically making commercials for this music.” While other podcasts influenced his style and production, Coe was inspired by radio personalities when developing the format. The bulk of the show is a straight script recitation, followed by more off-the-cuff “liner notes,” wherein he clarifies details and adds color to each story. “I’m straight up ripping off several old-school DJs,” he admits. “Paul Harvey’s The Rest of the Story is the biggest influence. The second is the radio show Bob Dylan had on satellite radio, Theme Time Radio Hour. And Art Bell. I wanted to bring that spirit to the proceedings.” Coe dissects a controversy or untold story in each episode, of-ten putting the issue into heavily researched context. For instance,
One Year Wonders: 117 Entertainment Group celebrates their first anniversary at Nashville’s South Wednesday (5/2). Pictured (l-r) are 117’s Max DaCosta and Heather Trotter, Bobby Bare, Lee Roy Parnell, Cherish Lee, John Berry, Exile’s Marlon Hargis, Jeannie Seely, The Frontmen’s Tim Rushlow, Kendall Gary, Shane Owens, Exile’s Sonny Lemaire, 117’s Bev Moser, Scooter Brown Band’s Scott Brown, Exile’s Steve Goetzman and JP Pennington and 117’s Zach Farnum (front).
in an episode devoted to “The Pill,” he asserts that Loretta Lynn “has more songs banned by Country radio than all men in the 20th century.” While looking into the creation of “Harper Valley PTA,” he found an inaccuracy in Jeannie C. Riley’s autobiography. “I have a pretty good nose for bullshit,” he explains. “I knew the guy she was talking about and he didn’t talk like that. Without spoiling anything in that episode, there’s a huge, crazy lie she uses to cover up something else that I think really did happen. I found out what she was trying to cover up and I put that in the ep-isode. I went and found court documents that verify my suspicions so I felt comfortable talking about it.” As successful as the first season was – even profiled in the New Yorker – Cocaine & Rhinestones had no advertising support. Now hard at work on season two, Coe is turning the corner on revenue. Labels have reached out about buying ad-vertising and he’s in talks with podcast networks. He even has more than 480 monthly Patreon donors contributing financially to the future of the show. No release date has been set for the next season, but his
content plans are well underway. “I’m going to be talking about George Jones a lot,” Coe teases. “That’s the most I can say about it. If I do it right, and I don’t blow it, it’ll turn a lot of heads. I never in a million years thought the New Yorker would write about my podcast about country music. It’s a testament that [country music] is so much more interesting and cooler than the mainstream has given it credit for.” –Erin Duvall
Chart Chat Congrats to Jason Aldean, Carson James, Lee Adams, Jim Malito and the Broken Bow promotion staff for holding a second week at No. 1 with “You Make It Easy.” The song is the first single from Rearview Town. Writers are Tyler Hubbard, Brian Kelley, Morgan Wallen and Jordan Schmidt. And congrats to Katie Dean and the MCA crew for landing 52 adds on Jordan Davis’ “Take It From Me,” topping this week’s board.
Nothing But Treble: BMLG Records’ Riley Green takes a break from recording his upcoming label debut. Pictured (back, l-r) are musicians Steve Marcantonio, Chris McHugh, Charlie Judge, Ilya Toshinskiy and Seth Morton, Green, musicians Rob McNelly, Jimmy Lee Sloas and Dan Dugmore and producer Dann Huff; (front, l-r) the label’s Jimmy Harnen and Matthew Hargis.
News & Notes Entercom took home six marketing and PR Stevie Awards at the 16th Annual American Business Awards. See the full list of winners here. Molly Adele Brown has signed with StarPro Public Rela-tions for exclusive PR representation. Curb’s Rodney Atkins received the Walters State Distin-guished Alumni Award and an honorary associate’s degree, as well as a music scholarship named in his honor, from his alma
mater at the annual Walters State Foundation meeting of the trust-ees April 30. Love and Theft, Mo Pitney, Andy Griggs and Kylie Frey are among the performers for the inaugural Hope For Horses benefit concert at Rock Bottom Stables in Mount Juliet, TN May 16. Proceeds from the event, hosted by the Opry’s Juliette Vara, will benefit Hickory Hill Farm, a non-profit specializing in rescuing livestock and equine animals from abusive conditions, then rehabilitating, retraining and rehoming those animals. Tickets and more info here.
(continued from page 1)Winter 2018: PDs Share Their Insight
Cume was also up year-over-year and from the fall book. Steve & Gina in the Morning started strong going from 7.7 last Winter to 9.1. Promotionally, we started the year with our corporate cash contest by giving away $1,000 16 times each weekday, and we had multiple local winners for that contest. Local promotions included our annual Canfest concert to benefit Food Bank for the Heartland. David Lee Murphy, Michael Ray, Carly Pearce and Brandon Lay all performed. Through ticket sales our listeners helped us raise more than $10,000, along with four 50-gallon drums of non-perish-able food items. Other promotions included giveaways for the Zac Brown Band concert later this year in Lincoln; Miranda Lambert tickets for her show here in March; and Cole Swindell tickets for a show this summer. We were also out with listeners as Omaha hosted the Midwest Regional NCAA Men’s Basketball tournament. WCYQ/Knoxville PD Kevin King: We were pleased to see growth in several areas, particularly in younger demos. The Q is now – and for the first time – the No. 1 Country station Persons 18-34 in morning drive (Opie & Carina), and within a share of No. 1 in Knoxville. We continued to be highly active promotionally during the book, starting with a return of our “Q All Access Pass” promotion around several big shows in town – Miranda Lambert, Brad Paisley and Brantley Gilbert among them.
KHLR/Little Rock PD Mike Kennedy: It was a great book for 106.7 The Ride. We saw some really nice gains in Women, espe-cially W18-34, where we went from 3.8 to a 6.7 Monday-Sunday 6am-Mid, and 2.8 to 6.9 in mornings. The day in, day out hard work of The Ride staff – Amber Glaze and Luke Kelly in mornings, Shawn Reed in afternoons, AJ and McKenzie in promotions – are getting the job done. They have a passion for country music and love to be tied in to the community, and the fact that they’re live and local makes a big difference. We’re still a relatively new station, and our competitor has a 37-year head start on us. It’s an uphill battle, but we’re ready to fight. Amber and Luke have been on the air together for almost a year, and they’re starting to connect with the audience. We’re also trying to connect with listeners more on social media. Listeners love our midday and afternoon “Commercial Free Rides” and it doesn’t hurt that we played 3,027 more songs than the competition in April. WUSY/Chattanooga SVPP/PD Justin Cole: WUSY was No. 1 in all dayparts Persons 12+ and P25-54. One hundred percent of the credit goes to my team, the most engaged listener advocates ever. They come into this building every day giving 100% and leave with aspirations of being even better tomorrow. Passion and dedication are the foundation of success and they have both. I am really proud of all this group accomplishes on a daily basis, and thrilled with the outcome of this book. KFDI/Wichita OM/PD Justin Case: In fairness, Country as a format had a soft book in the fall. Winter is much more representative of the strength of the format and KFDI. Our weekly cume continues to lead the market. Our morn-ing show JJ & Tiny are No. 1 12+ and continue to grow cume. [Middayer] Carol Hughes is No. 1 12+ and Adults 25-54. Bobby Knight is No. 1 12+ in afternoons, and nights and week-ends are in the top two. Solid performance for a station that plays country music in addition to having a breaking news and severe weather image. Share good news from your market here. –CA Staff
The Week’s Top Stories Full coverage at countryaircheck.com.• Dan Anderson joined Big Label Records as VP/Sales & Marketing. (BN 5/3) • WFUS/Tampa APD/MD/afternoon personality Ryan Nelson exited. (CAT 5/2) • Ben Roy was upped to VP/Programming & Development at Dick Clark Productions. (CAT 5/2) • Ginny “Rogers” Brophey was named PD at WBWL/Boston. (BN 5/1) • Scott Porretti was elevated to EVP/Digital at Katz Media Group. (CAT 5/1)
Available JobsHere’s a list of job seekers and open gigs. Not listed? Send info here and we’ll include you in a future update:
iHeartMedia/Nashville’s WSIX and WSIX-HD2 & W252CM has an opening for a Dir./Promotions. Apply here. NRG WYTE/Wausau, WI is searching for a PD/morning host. Airchecks and résumés to OM Tony Waitekus here. Riverbend KTHK/Idaho Falls, ID has an opening for an afternoon personality. Airchecks and résumés here. Cumulus’ WIOV/Lancaster, PA has an opening in afternoons. Three to five years on-air experience is required. Apply here. Scripps’ KVOO/Tulsa has an opening for an APD/on-air per-sonality. Apply here. Entercom’s WPAW/Greensboro, NC has a newly created opening for a morning co-host. At least three years on-air experi-ence is required. Apply here. Dick Broadcasting’s WRNS/Greenville-New Bern, NC has an afternoon drive opening. Airchecks and résumés here. KSE Radio Ventures/Denver is searching for an engineer. Apply here. Arista/Nashville is seeking a Regional Mgr./Promotions. Apply here. Binnie/Portland, ME has an opening for an on-air promo-tions asssistant. The cluster includes Country WTHT. Send air-checks and résumés to OM Stan Bennett here. CMA is seeking applicants for a newly created Strategist/Inte-grated Marketing & Sales position. See more here; cover letter and résumé here. Buck Owens Productions’ KUZZ AM & FM/Bakersfield is searching for a Sales Assistant in the Radio Sales and Camera Ads departments. Send résumés here. Saga’s WPOR/Portland, ME has an opening for a morning co-host. Airchecks and résumés to PD Crash Poteet here. iHeartMedia’s KNIX/Phoenix has an opening for a PD. Apply here. Dick WRNS/Greenville, NC is looking for a morning host. Send airchecks and résumés here. Cumulus’ WIOV/Lancaster, PA is searching for a morning co-host. Apply here. Vallie Richards Donovan Consulting has an immediate PM drive opening at a legendary east coast Country station. Send airchecks and résumés to “Country Jobs” here. DBC Radio’s WUBB/Savannah, GA has a morning show opening. Send airchecks and résumés to OM Gabe Reynolds here. Entercom’s KMNB/Minneapolis is searching for an OM/PD. Apply here. iHeartMedia has a number of key PD openings including WQIK/Jacksonville and KBEB/Sacramento. Send materials to iHeartCountry format captain Rod Phillips here. Entercom’s WKIS/Miami is searching for an evening host. Apply here. Beasley’s WQYK/Tampa is looking for a PD. Send materials here. Binnie Media/Maine is searching for a Dir./Traffic and a part-time Sales Assistant in Portland, for its stations which include Country WTHT and WBQQ. Send materials here. Midwest’s KVOX/Fargo has an unspecified on-air opening. Send airchecks and résumés here. Cumulus’ KQFC/Boise is looking for an afternoon host who
can also handle afternoon traffic and production for the five-sta-tion cluster. Details here. Consultant Joel Raab has two client stations looking for a PD and an APD/MD in two different Top 100 markets. Send materials here. iHeartMedia’s WMZQ/Washington is looking for an MD/eve-ning host. Send materials here. iHeartMedia/Tampa is looking for a Sr. Dir./Promotions. Apply here. Summit’s WQNU/Louisville is looking for an APD/MD/on-air host. Submit materials here. Scripps’ WKTI/Milwaukee is looking for a morning show host here. CMA is looking for a Market Research Analyst and a Creative Content Project Manager. Send cover letter, résumé and salary requirements to HR Consultant Sarah Pinson here.
Here are Winter 2018 (1/4-3/28) Nielsen Audio diary ratings results listed alphabetically by market. Ranks (in parentheses) are among subscribers. Non-subscribing stations in published markets are excluded
Ashley Campbell The Lonely One (Whistle Stop Records)Recorded at Cal’s Agoura Borealis studios in Los Angeles, the debut album features 13 songs all co-written by the daughter of the late Glen
Campbell. She also co-produced the project with her brother Cal Campbell and wrote the track “Looks Like Time” with her brother Shannon Campbell, who contributes vocals and guitar.
Brent Cobb Providence Canyon (Low Country Sound/Elektra Records)Following his 2016 major label debut, Shine On Rainy Day, Cobb’s third studio album was recorded at Nashville’s RCA Studio A and produced by his
cousin, Dave Cobb. It features 11 songs, including “Come Home Soon,” “Mornin’s Gonna Come,” “King of Alabama” and “Ain’t A Road Too Long.”
Justin Adams Horizon (—)Adams’ eight-song sophomore album follows the release of his 2013 self-titled EP and his recent first major cut as a songwriter with Granger Smith’s “You’re In It.” The lead single “How It Rolls” was
written by Eric Arjes and Old Dominion’s Brad Tursi, and the album was produced by guitarist Derek Wells.
A D D DAT E SMay 14MADDIE & TAE/Friends Don’t (Mercury)JASON ALDEAN f/M. LAMBERT/Drowns The Whiskey (Broken Bow)
May 21DUSTIN LYNCH/Good Girl (Broken Bow)KRYSTAL KEITH & LANCE CARPENTER/Anyone Else (Show Dog)TYLER FARR/Love By The Moon (Columbia)ABI/A Day Without (One Country/Nine North)