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Coca Cola Presentaion

Coca Cola Presentation

1886Coca Cola BORN1891Coca Colas first BOTTLINGIn a drug store

occurredCoca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass..Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore incolumbus,GeorgiabyJohn Pemberton.The first bottling of Coca-Cola occurred inVicksburg,Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn Biedenharn Candy Company2Coca-Cola was made for the cure ofheadacheand other illnesses

3Sales for the first year were only$50

Only 9

servings of the soft drink were soldeach day

Now number of coke bottles sold each day1.8 billion

is theCoca-Colamost recognized word inOkay

the world afterCompany ProfileNameThe Coca Cola CompanyIndustries servedBeveragesGeographic areas servedWorldwideHeadquartersAtlanta, Georgia, U.S.Current CEOMuhtar KentRevenue$ 48.01 billion (2012)Profit$ 9.01 billion (2012)Employees150,900To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference.MissionVisionPeople:Be a great place to work where people are inspired to be the best they can be.

Portfolio:Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

Partners:Nurture a winning network of customers and suppliers, together we create mutual, enduring value.VisionPlanet:Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit:Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity:Be a highly effective, lean and fast-moving organization.

Marketing Mix 4 PsProduct3,500Coca Cola has the big chain of Product lineOverProducts

PriceAs competition started, now Coke has shifted toEarlier Coke used cost based pricingcompetitive pricing strategy

VSPlaceTarget Market is Entire Planet

SegmentationCokes commercials basically based on young generations.

Chronology of Slogans 2001 life is good2003 Jo Chaho Hojae Coca-Cola enjoy2006 Thanda Matlab Coca-Cola2007 Kha Le Pee Le Jee Le ("eat drink live")