Coca Cola Report

PROJECT REPORT

On

TOTAL PRODUCT MANAGEMENT AT THE DISTRIBUTOR AND

RETAILER LEVEL

OF

SUBMITTED BY:

RAMESH SINGH

R.A. PODAR INSTITUTE OF MANAGEMENT

OF MANAGEMENT STUDIES

UNIVERSITY OF RAJASTHAN

JAIPUR

INDEX

1.) Acknowledgement

2.) Preface

3.) Introduction to Coca-Cola Worldwide

4.) The Top Brass at Coca Cola Worldwide

5.) Bottling

6.) Product Profile

7.) Coca-Cola in India

8.) Terms and Terminology

9.) Research Methodology

10.) Work Process at HCCBPL

11.) TPM in Food and Beverages Industry

12.) Territory Division of Project

13.) Findings

14.) Recommendations

ACKNOLEDGEMENT

I owe a deep sense of gratitude to the members of the quality department and

other staff of Hindustan Coca-Cola Beverages Pvt. Ltd., Kaladera, Jaipur for

their co-operation in designing and maturing the project “Total Product

Management at the Distributor and Retailer level of Coca-Cola”.

I am thankful to Mr. Pranav Bhatt (Quality Assurance Manager), Mr.

R.S.Rawat (Senior Executive, Quality Assurance) and other officers of the

quality department and other departments at Hindustan Coca-Cola Beverages

Pvt. Ltd. for their sincere support in making this project a success.

And I also pay our sincere regards to our Director Dr. (Mrs.) Gitika Kapoor, Dr.

(Mrs.) Anjila Saxena, Dr. Rajesh Kothari, Dr. Harsh Dwivedi and Dr. Arvind

Kalia for their valuable guidance and suggestions from time to time.

I am also grateful to all the distributors and retailers of Coca-Cola for

extending their valuable support and time for answering our survey questions.

I would like to acknowledge the help of all those who have directly or indirectly

contributed towards making of this project.

It was indeed a wonderful experience to work with Hindustan Coca-Cola

Beverages Pvt. Ltd.

(Raj Gourav Ahari)

PREFACE

I feel great pleasure in doing my project “Total project Management at the

Distributor and Retailer Level of Hindustan Coca-Cola Beverages Pvt. Ltd.”

with Coca-Cola. Their whole hearted support enabled me to complete this

project.

This project is on “Quality initiatives taken by Coca-Cola” in pursuit of TQM

Phase- III certification for the Kaladera Plant in Jaipur.

In the I phase of the project I collected various samples from the Distributors

and Retailers and surveyed the warehouses along various quality parameters

with the help of questionnaires and observation method.

In the second phase I analyzed the data generated in the I phase, generated

report on its basis and presented the same to the quality department officials

with the help of bar graphs, pie-charts and histograms.

INTRODUCTION TO COCA-COLA WORLDWIDE

The Coca-Cola Company exists to benefit and refresh everyone it touches.

Founded in 1886, the Company is the world's leading manufacturer, marketer,

and distributor of nonalcoholic beverage concentrates and syrups, used to

produce nearly 400 beverage brands. Our corporate headquarters are in

Atlanta, with local operations in over 200 countries around the world. The

Coca-Cola Company exists to benefit and refresh everyone it touches.

The basic proposition of the business is simple, solid and timeless. The

company aims at bringing refreshment, value, joy and fun to its stakeholders,

they successfully nurture and protect brands, particularly Coca-Cola. That is

the key to fulfilling our ultimate obligation to provide consistently attractive

returns to the owners of our business. More than a billion times every day,

thirsty people around the world reach for Coca-Cola products for refreshment.

They deserve the highest quality—every time. Our promise to deliver that

quality is the most important promise we make. And it involves a worldwide,

yet distinctively local, network of bottling partners, suppliers, distributors and

retailers whose success is paramount to our own. Our investment in local

communities in over 200 countries totals billions of dollars in jobs, facilities,

and marketing, the purchase of local goods and services, and local business

partnerships. Always and everywhere, we pursue continuous innovation in the

products we offer, the processes we use to make them, the packages we

develop and the ways we bring them to market.

The Coca-Cola system is one of the most diverse organizations on earth, with

a rich mosaic of talented colleagues who bring a variety of intellectual,

professional, ethnic and cultural perspectives to our enterprise. They reflect

the nations, cultures and languages of the world. Our policy is to foster an

inclusive environment that encourages all employees to develop and perform

to their fullest potential.

SPEECH BY CHAIRMAN

Our workplace must be a place where everyone's ideas and contributions are

valued. Our employees deserve equal treatment under our policies governing

compensation, advancement, health, safety and other aspects of workplace

life. We understand that fairness in the workplace, coupled with the

opportunity to develop individual capabilities, fosters our collective success.

Responsible stewardship of the environment is a top priority for The Coca-

Cola Company. By preserving and enhancing our natural world, we brighten

the future for our planet and for each other. We put this principle into practice

through The Coca-Cola Environmental Management System, known as

eKOsystem. We operate our business as stewards of the environment, with a

commitment to continually move our business toward sustainability: striving to

consume fewer natural resources, and to recover and reuse resources more

extensively. Our commitment to protect the environment extends throughout

our organization, involving officers, managers and employees at all levels. We

are accountable for our actions, conducting assessments of our

environmental performance and taking action toward continuous improvement

in all that we do. Society advances on the strength of community: people

sharing their ideas and resources to reach common goals. We seek to

strengthen local communities worldwide through our support for education,

through partnerships with other organizations and through acts of citizenship

by the people of Coca-Cola.

We support education because of its power to expand opportunities for

individuals and increase understanding between cultures. We partner with

national and international organizations to alleviate economic disadvantage

and help improve the quality of life in local communities. Together with our

local bottling partners, we strengthen communities by giving with our hands

and our hearts, as partners in the promise of a better life.

There's never been a better time to be a part of The Coca-Cola Company.

Our people are dedicated to strengthening relationships with stakeholders and

communities everywhere.

E.neville Isdell

Chairman, Board of Directors, and Chief Executive

Officer

The Coca-Cola Company E.neville Isdell leads The Coca-Cola Company into

the new century with a firm commitment to the values and spirit of the world's

greatest brand. He was elected chairman and chief executive officer in

February 2000 and is the 11th person in the history of the Company to hold

this title.

Under E.neville Isdell leadership, we have positioned The Coca-Cola

Company for growth, guided by our mission to provide branded beverages

that refresh people around the world, anywhere, any time, everyday. By

moving key decision-making closer to local markets, we have spurred

innovation, accelerated growth and fostered deeper connections to

consumers. Simply put, we are closer than ever to you.

A talented and highly experienced worldwide management team coordinates our

new, nimble and entrepreneurial network.

Across more than 200 countries ... more than 100 languages ... a multitude of

cultures and geographies, The Coca-Cola Company strives to be a special

part of people's lives. This privilege comes with a responsibility. We have

chosen to take a leadership role, knowing that our differences make us

stronger in our business and in our communities - each and every day.

We embrace our commitment to diversity in all its forms at The Coca-Cola

Company as a core value. Diversity - of race, gender, sexual orientation,

ideas, ways of living, cultures and business practices - provides the creativity

and innovation essential to our economic well-being. Equally important is a

highly motivated, healthy and productive workforce that achieves business

success through superior execution and superb customer satisfaction.

In today's volatile economic environment, this kind of performance requires

unprecedented commitment to the principles of integrity and leadership. We

are intent on keeping that commitment.

Although Coca-Cola® was first created in the United States, it quickly became

popular wherever it went. Our first international bottling plants opened in 1906

in Canada, Cuba and Panama, soon followed by many more. Today, we

produce nearly 400 brands in over 200 countries. More than 70 percent of our

income comes from outside the U.S., but the real reason we are a truly global

company is that our products meet the varied taste preferences of consumers

everywhere.

Board of directors

E. Neville IsdellChairman, Board of Directors, and Chief Executive OfficerThe Coca-Cola Company

Herbert A. AllenPresident and Chief Executive OfficerAllen & Company Incorporated(a privately held investment firm)

Ronald W. AllenConsultant to, Advisory Director, and former Chairman of the Board,President, and Chief Executive Officer, Delta Air Lines, Inc.

Cathleen P. BlackPresidentHearst Magazines

Warren E. BuffettChairman of the Board and Chief Executive OfficerBerkshire Hathaway Inc.(a diversified holding company)

Barry DillerChairman of the Board and Chief Executive Officer InterActiveCorp (IAC)

Donald R. KeoughChairman of the Board,Allen & Company Incorporated

Maria Elena LagomasinoChairman and Chief Executive OfficerJ.P. Morgan Private Bank

Donald F. McHenryDistinguished Professor in the Practice of Diplomacy and International Affairs at the School of Foreign Service,Georgetown University

Robert L. NardelliChairman of the Board, President, andChief Executive OfficerThe Home Depot, Inc

Sam NunnCo-Chairman and Chief Executive Officer, Nuclear Threat Initiative (NTI)

J. Pedro ReinhardExecutive Vice President and Chief Financial OfficerThe Dow Chemical Company

James D. Robinson IIICo-founder and General Partner,RRE Ventures and Chairman, RRE Investors, LLC (private information technology venture investment firms)

Peter V. UeberrothInvestor and Chairman, Contrarian Group, Inc. and Co-Chairman, Pebble Beach Company

James B. WilliamsChairman of the Executive Committee, former Chairman of the Board andChief Executive OfficerSunTrust Banks, Inc.

SENIOR MANAGEMENT - FUNCTION HEADS

Harry L. Anderson

Director, Supply Chain and Manufacturing ManagementVice President, The Coca-Cola Company

 Jean-Michel R. Arès

Chief Information OfficerVice President, The Coca-Cola Company

 Ralph Carlton

Managing Director, Corporate Strategy and PlanningVice President, The Coca-Cola Company

J. Alexander M. Douglas Jr.

Chief Customer OfficerSenior Vice President, The Coca-Cola Company

 Gary P. Fayard

Chief Financial OfficerExecutive Vice President, The Coca-Cola Company

 Charles B. (Chuck) Fruit 

Chief Marketing OfficerSenior Vice President, The Coca-Cola Company

 Ingrid Saunders Jones

Chairperson, The Coca-Cola FoundationSenior Vice President, The Coca-Cola Company

 Cynthia P. McCague

Director, Human ResourcesSenior Vice President, The Coca-Cola Company

 Patricia V. Powell

Senior Vice President, Quality DivisionThe Coca-Cola Company

 Danny L. Strickland

Senior Vice PresidentChief Innovation/Research and Development OfficerThe Coca-Cola Company

 Clyde C. Tuggle

Senior Vice PresidentWorldwide Public Affairs and CommunicationsThe Coca-Cola Company

Bottling

One of our great strengths is our ability to conduct business on a worldwide

scale while maintaining a local approach. At the heart of this approach is our

bottling system.

Before any one of our nearly 400 brands is consumed by anybody around the

world, it has to be produced, packaged and distributed. Since we reach six

billion consumers in over 200 countries, our bottling system has to be the

best.

Our bottling partners are local companies - some independently owned, some

partially owned by The Coca-Cola Company - so they are rooted in their

communities, thinking and acting locally. They are employers, purchasers of

local goods and services, good neighbors, and, of course, producers of the

world's most popular beverages.

It's a big job, and sometimes it's done quite creatively. In Indonesia, for

instance, boats transport Coca-Cola® and our other brands between the

many hundreds of islands that make up that nation. In the Amazon, where the

main road is often the river itself, water-borne distribution is also common. In

some of the higher elevations of the Andes, Coca-Cola is sometimes

transported by four-legged power. Across much of Africa, bottlers deliver to

thousands of family-run kiosks and home-based stores on which local

economies depend.

Coca-Cola® originated as a soda fountain beverage in 1886 selling for five

cents a glass. Early growth was impressive, but it was only when a strong

bottling system developed that Coca-Cola became the world-famous brand it

is today.

1894 … A modest start for a bold idea

In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain

beverage called Coca-Cola impressed the store's owner, Joseph A.

Biedenharn. He began bottling Coca-Cola to sell, using a common glass

bottle called a Hutchinson.

Biedenharn sent a case to Asa Griggs Candler, who owned the Company.

Candler thanked him but took no action. One of his nephews already had

urged that Coca-Cola be bottled, but Candler focused on fountain sales.

1899 … The first bottling agreement

Two young attorneys from Chattanooga, Tennessee believed they could build

a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F.

Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-

Cola across most of the United States -- for the sum of one dollar. A third

Chattanooga lawyer, John T. Lupton, soon joined their venture.

1900-1909 … Rapid growth

The three pioneer bottlers divided the country into territories and sold bottling

rights to local entrepreneurs. Their efforts were boosted by major progress in

bottling technology, which improved efficiency and product quality. By 1909,

nearly 400 Coca-Cola bottling plants were operating, most of them family-

owned businesses. Some were open only during hot-weather months when

demand was high.

1916 … Birth of the Contour Bottle

Bottlers worried that Coca-Cola's straight-sided bottle was easily confused

with imitators. A group representing the Company and bottlers asked glass

manufacturers to offer ideas for a distinctive bottle. A design from the Root

Glass Company of Terre Haute, Indiana won enthusiastic approval. The

Contour Bottle became one of the few packages ever granted trademark

status by the U.S. Patent Office. Today, it's one of the most recognized icons

in the world - even in the dark!

1920s … Bottling overtakes fountain sales

As the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in

the U.S. Their ideas and zeal fueled steady growth. Six-bottle cartons were a

huge hit starting in 1923. A few years later, open-top metal coolers became

the forerunners of automated vending machines. By the end of the 1920s,

bottle sales of Coca-Cola exceeded fountain sales.

1920s and '30s … International expansion

Led by Robert W. Woodruff, chief executive officer and chairman of the

Board, the Company began a major push to establish bottling operations

outside the U.S. Plants were opened in France, Guatemala, Honduras,

Mexico, Belgium, Italy and South Africa. By the time World War II began,

Coca-Cola was being bottled in 44 countries.

1940s … Post-war growth

During the war, 64 bottling plants were set up around the world to supply the

troops. This followed an urgent request for bottling equipment and materials

from General Eisenhower's base in North Africa. Many of these war-time

plants were later converted to civilian use, permanently enlarging the bottling

system and accelerating the growth of the Company's worldwide business.

1950s … Packaging innovations

For the first time, consumers had choices of Coca-Cola package size and

type-the traditional 6.5 ounce Contour Bottle, or larger servings including 10-,

12- and 26-ounce versions. Cans were also introduced, becoming generally

available in 1960.

1960s … New brands introduced

Sprite®, Fanta®, Fresca® and TAB® joined brand Coca-Cola in the 1960s.

Mr. Pibb® and Mello Yello® were added in the 1970s. The 1980s brought diet

Coke® and Cherry Coke®, followed by POWERaDE® and Fruitopia® in the

1990s. Today scores of other brands are offered to meet consumer

preferences in local markets around the world.

1970s and '80s … Consolidation to serve customers

As technology led to a global economy, retail customers of The Coca-Cola

Company merged and evolved into international mega-chains. Such

customers required a new approach. In response, many small and medium-

size bottlers consolidated to better serve giant international customers. The

Company encouraged and invested in a number of bottler consolidations to

assure that its largest bottling partners would have capacity to lead the

system in working with global retailers.

1990s … New and growing markets

Political and economic changes opened vast markets that were closed or

underdeveloped for decades. After the fall of the Berlin Wall, the Company

invested heavily to build plants in Eastern Europe. As the century closed,

more than $1.5 billion was committed to new bottling facilities in Africa.

21st Century … Think local, act local

The Coca-Cola bottling system grew up with roots deeply planted in local

communities. This heritage serves the Company well today as consumers

seek brands that honor local identity and the distinctiveness of local markets.

As was true a century ago, strong locally based relationships between Coca-

Cola bottlers, customers and communities are the foundation on which the

entire business grows.

PRODUCT PROFILE

The Coca-Cola Company's Brands (as of 12/31/02)

A

A&W *

Ades Alive

Almdudler Ambasa

American Andifrut

Andina Nectar Aqua

Aquactive Aquana

Aquarius Aqvaris

Arwa Aybal

B

Bacardi Mixers Barq's

Beat Belte

Beverly Bibo

Bimbo Bimbo Break

Bistrone Bjare

BlackFire Bom Bit Maesil

Bonaqua/Qa BPM

Bright And Early Burn

Buzz

C

caffeine free Coca-Cola caffeine free Coke

light/diet Coke

Cal King Calypso

Canada Dry * Canning's

Cappy Capric

Carvers Chafresco

Chaho Charrua

Cheers Cherry Coke

Chinotto Chinotto Light

Chippewa Ciel Chivalry Citra

Coke II Coca-Cola

Cocoteen Cresta

Cristal Crush *

Crystal Cumberland Gap

D

Dannon * Dasani Water

Delaware Punch DESCA

diet A&W * diet Almdudler

diet Canada Dry * diet Charrua

diet Cherry Coke diet Coke/Coca-Cola light

diet Coke/Coca-Cola light

with lemon

diet Crush *

diet Dr Pepper * diet Fanta

diet Inca Kola diet Kia Ora *

diet Krest diet Lift

diet Lilt diet Mello Yello

diet Minute Maid Soft

Drink

diet Mr Pibb

diet Nestea Cool diet Nestea/Nestea Light

diet Oasis * diet Schweppes *

diet Sprite/Sprite Light

diet Tai

diet Squirt *

diet Vanilla Coke

Disney Hundred Acre

Wood

Disney Xtreme Coolers

Dorna Dr Pepper *

Drim

E

Eight O'Clock Eight O'Clock Fountain

Eight O'Clock Litro Pack Emblem

FG

Georgia

Georgia Club

Georgia Gold

Gini *

Gira

Gold Spot

Grand Blue

Grapette

Guarana Jesus

H

H2OK

Hanul Yeon Cha

Hawai

Hi Spot *

Hi-C

Hit

Horizon

Huang

I

Ice Cold Mix

Ice Dew

Ice Mountain

Inca Kola

Itu

Izvorul Alb

J

Jaz Cola

Jet Tonic

Jinmeile

Jolly Juice

Joy

Jurassic Well

K

Kapo Axion

Kapo

Kapo Super Power

Kia Ora *

Kilimanjaro

Kin

Kin Light

Kinley

KMX

Kochakaden

Koumi Soukai

Krest

Kuat

Kuat Light

Kuli

L

Leafs

Lift

Lilt

Limca

Limonade

Linnuse

Love Body

Fanta Finley

Fioravanti Five Alive

Fontana Fraser & Neave

Freezits Fresca

Frescolita Freskyta

Frestea Frisco

Frugos Fruit Labo

Fruit Tree Fruitia

Fruitopia Fruitopia Tea

Fruktime Frutina

Frutonic Funchum

G

Georgia

Georgia Club

Georgia Gold

Gini *

Gira

Gold Spot

Grand Blue

Grapette

Guarana Jesus

H

H2OK

Hanul Yeon Cha

Hawai

Hi Spot *

Hi-C

Hit

Horizon

Huang

I

Ice Cold Mix

Ice Dew

Ice Mountain

Inca Kola

Itu

Izvorul Alb

J

Jaz Cola

Jet Tonic

Jinmeile

Jolly Juice

Joy

Jurassic Well

K

Kapo Axion

Kapo

Kapo Super Power

Kia Ora *

Kilimanjaro

Kin

Kin Light

Kinley

KMX

Kochakaden

Koumi Soukai

Krest

Kuat

Kuat Light

Kuli

L

Leafs

Lift

Lilt

Limca

Limonade

Linnuse

Love Body

COCA-COLA IN INDIA

Coca Cola in India-

After a 16 years absence, coca cola returned to India on October 26,1993

with its launch in Agra.An engagement in March 1993 with the Parle Group

gave the company instant ownership of the nation’s top soft drinks brands,

with access to parle’s 53-plant botteling network, and a base for rapid

introduction of the company’s international brands. This network remains

India’s largest soft drink bottling and distribution infrastructure, reaching out

too Indian consumers through a universe of over 8000000 retail outlets

spread across the country.

As the leading producer and marketer of soft drinks in India, the company

leads the flavoured, carbonated soft drink market . the Coca-cola Company’s

products in India include the company’s international brands- Coca cola,

sprite and fanta, as well as India’s leading soft drink brands, Thumps Up

Limca and Maaza- brands acquired from the Parle Group in 1993.

Brands in India:-

1. Coca-Cola

2. diet Coke®

3. Sprite®

4. Fanta®

5. Schweppes

6. Thums Up®

7. Limca®

8. Maaza®

9. Citra™

10.Gold Spot®

11.Kinley™ water

12.Sunfill™ concentrate

13.Shock™

G

Georgia

Georgia Club

Georgia Gold

Gini *

Gira

Gold Spot

Grand Blue

Grapette

Guarana Jesus

H

H2OK

Hanul Yeon Cha

Hawai

Hi Spot *

Hi-C

Hit

Horizon

Huang

I

Ice Cold Mix

Ice Dew

Ice Mountain

Inca Kola

Itu

Izvorul Alb

J

Jaz Cola

Jet Tonic

Jinmeile

Jolly Juice

Joy

Jurassic Well

K

Kapo Axion

Kapo

Kapo Super Power

Kia Ora *

Kilimanjaro

Kin

Kin Light

Kinley

KMX

Kochakaden

Koumi Soukai

Krest

Kuat

Kuat Light

Kuli

L

Leafs

Lift

Lilt

Limca

Limonade

Linnuse

Love Body

14.RIMZIM®

Bottling Information

The Coca-Cola Company received approval from the government in July 1996

to set up a holding company to invest US$700 million in downstream

operating subsidiaries to engage in the preparation, packaging, sale and

distribution of beverages.

In July 1997, the holding company was permitted by the government to

operationalize its bottling subsidiaries.

The bottling subsidiary currently owns and operates twenty-six bottling plants

and sixty distribution centers across India. In addition, it uses 20 contract

packers to augment its production capacity and cater to the increasing

demand for its wide portfolio of beverages.

To reach India's 300 million soft-drink consumers, the company distributes its

products in over 700,000 retail outlets, serviced via trucks, converted three-

wheelers, tricycles and pushcarts.

Employment/Economic Impact

The Coca-Cola system in India directly employs over 7,000 workers. For

every direct job in the system, seven indirect jobs are created in the supply

chain.

Over the past nine years, The Coca-Cola Company has invested US$827

million in India, US$805 million of which has been invested in its bottling

subsidiary.

Community Involvement

The Coca-Cola Company in India supports eight Jagriti (Awakening) Learning

Centers (JLC), managed by India's well-known organizations, such as CRY,

Pratham, Prayas and Literacy India. The program provides education at the

primary level to underprivileged children, as well as computers and training for

teachers. Over 1,800 students per year have benefit from the program.

Working with state and district governments, our company provides support to

primary health centers in areas where our bottlers are located.

G

Georgia

Georgia Club

Georgia Gold

Gini *

Gira

Gold Spot

Grand Blue

Grapette

Guarana Jesus

H

H2OK

Hanul Yeon Cha

Hawai

Hi Spot *

Hi-C

Hit

Horizon

Huang

I

Ice Cold Mix

Ice Dew

Ice Mountain

Inca Kola

Itu

Izvorul Alb

J

Jaz Cola

Jet Tonic

Jinmeile

Jolly Juice

Joy

Jurassic Well

K

Kapo Axion

Kapo

Kapo Super Power

Kia Ora *

Kilimanjaro

Kin

Kin Light

Kinley

KMX

Kochakaden

Koumi Soukai

Krest

Kuat

Kuat Light

Kuli

L

Leafs

Lift

Lilt

Limca

Limonade

Linnuse

Love Body

In 2002, in partnership with The St. John's Ambulance Brigade (Associate of

Red Cross), we conducted health camps for those who live in poverty-stricken

urban areas to sensitize the community on pertinent issues such as

HIV/AIDS, communicable diseases, immunization, hygiene and sanitation,

and reproductive and child health. Free health check-ups and medicine were

provided, with over 10,000 people benefiting from the campaign.

The company supports a rainwater harvesting project as part of a major

government initiative to combat water scarcity and reduce ground water tables

across the country. We are analyzing options for rainwater harvesting at our

major bottling plants. Along with the Resident Welfare Association of Greater

Kailash, our company installed four rainwater harvesters. The Chief Minister

of Delhi unveiled one of the rainwater harvesting units in a dedication to local

residents.

Several of our bottling plants provide safe drinking water to local villagers

through the organization of water tankers, bore wells and hand pumps.

The company has funded India's first national polio eradication drive, as well

as a national drought relief program.

Sponsorships

The company sponsors a unique national radio program for women called

"The HER Show" (Health Education and Recreation). The 30-minute weekly

program informs and educates housewives on primary health and education

issues.

We sponsored a one-day "Mother & Child Health district Mela" in Ghaziabad.

Several hundred women and children from five villages received free medical

check-ups and consultation.

With a large work force complemented by a vast network of indigenous

suppliers ,the company not only contributes to the development of the soft

drink industry ,but to the development of related industries and the economy

as a whole.

Over the past 5 years , coco-cola India has led the Indian Soft drink industry

through a series of innovative industry initiatives . These include upgradation

G

Georgia

Georgia Club

Georgia Gold

Gini *

Gira

Gold Spot

Grand Blue

Grapette

Guarana Jesus

H

H2OK

Hanul Yeon Cha

Hawai

Hi Spot *

Hi-C

Hit

Horizon

Huang

I

Ice Cold Mix

Ice Dew

Ice Mountain

Inca Kola

Itu

Izvorul Alb

J

Jaz Cola

Jet Tonic

Jinmeile

Jolly Juice

Joy

Jurassic Well

K

Kapo Axion

Kapo

Kapo Super Power

Kia Ora *

Kilimanjaro

Kin

Kin Light

Kinley

KMX

Kochakaden

Koumi Soukai

Krest

Kuat

Kuat Light

Kuli

L

Leafs

Lift

Lilt

Limca

Limonade

Linnuse

Love Body

of technical infrastructure and talent ,enhancement of quality standards ,

improvement in the distribution systems and stimulation of local entrepreneurs

in the marketplace to the benefit of the consumers.

Brands In India

COCA-COLA®

Coca-Cola is the most popular and biggest-selling soft

drink in history, as well as the best-known product in the

world. Created in Atlanta, Georgia by Dr. John S.

Pemberton, Coca-Cola was first offered as a fountain

beverage by mixing Coca-Cola syrup with carbonated

water.

Coca-Cola was registered as a trademark in 1887 and by 1895 Coca-Cola

was being sold in every state and territory in the United States. In 1899, the

company began franchised bottling operations in the United States.

Today, you can find Coca-Cola in virtually every part of the world. The Coca-

Cola Company has nearly 400 beverages in its portfolio.

FANTA®

A favorite in Europe since the 1940s, Fanta was acquired

by The Coca-Cola Company in 1960. Fanta Orange is the

core flavor, representing about 70% of sales, but other

citrus and fruit flavors have their own solid fan base.

Consumers around the world, particularly teens, fondly

associate Fanta with happiness and special times with

friends and family. This positive imagery is driven by the brand's fun, playful

personality, which goes hand in hand with the bright color (particularly

orange), bold fruit taste, and tingly carbonation.

Fanta sells best in Brazil, Germany, Spain, Japan, Italy and Argentina. Fanta

distribution was increased in the U.S. in 2001 with the return of four flavors:

orange, strawberry, pineapple and grape. Orange, the biggest seller, is now

available in most of the country.

KINLEY™

Introduced in India in August 2000, Kinley is purified

bottled water. In a country where many people are

concerned about reliable drinking water, Kinley delivers a

product that is safe and suitable for consumers and their

families.Within ten months of its launch, Kinley had

emerged as India's number two packaged water and is

currently the number three Coca-Cola product in India.

Especially popular among adults who seek a better quality of life and a

healthier lifestyle, Kinley is available in a range of packaging including 500 ml,

1 liter and 2 liter PET bottles, and 5 liter, 15 liter, 20 liter and 25 liter bulk jars

for in-home consumption

LIMCA®

Light and Lemony

This thirst-quenching beverage features a fresh, light

lemon-lime taste and fun-loving attitude. It's a home-

grown, national treasure in India, where it was

acquired by The Coca-Cola Company in 1993. The

product's invigorating taste and cloudy look haven't

changed, but the brand has been revitalized with a new marketing campaign.

Limca continues to build a loyal following among young adults who love the

lighthearted way it complements the best moments of their lives. It's also

become a hit in many Persian Gulf countries. Grab a Limca and go.

MAAZA®

"Yaari-Dosti Taaza Maaza"

With the real fruit taste kids love, plus added calcium, Maaza's tagline, "Yaari-

Dosti Taaza Maaza" means "Friendship moments with fresh Maaza" in Hindi.

Maaza was introduced in India in 1984 as a noncarbonated mango fruit drink.

It was acquired by The Coca-Cola Company in 1993 and is currently available

in three flavors, mango, pineapple and orange -- plus added calcium.

THUMS UP®

Strong Cola Taste, Exciting Personality

Thums Up is a leading carbonated soft drink and most

trusted brand in India. Originally introduced in 1977,

Thums Up was acquired by The Coca-Cola Company

in 1993.Thums Up is known for its strong, fizzy taste

and its confident, mature and uniquely masculine attitude. This brand clearly

seeks to separate the men from the boys.

Its tag line says it all: "Thums Up, I Want My Thunder."

TERMS AND TERMINOLOGY

1.) DOD- DESPATCH OUT DATE- The date at which the product must

leave the factory warehouse and reach retail outlet. If any product is

going to attain its DOD in a week’s time then it must be communicated

to the manger of the warehouse & the stock should be cleared as soon

as possible.

2.) Focus Stock- The stock whose DOD is less than 15 days away.

3.) BBD- Best Before Date- The date before which the product is fit for

consumption. BBD stock can’t be sold in market.

4.) Clearance Stock- The stock which is between the Focus & BBD

stage.

5.) Quality Distributor Audit- Company’s quality auditor pays regular

visits to the warehouses of the distributor and the retailer to check

whether all the quality parameters are met or not.

6.) RGB- Refill Glass Bottle. These bottle are made up of glass.

7.) PET- These bottle are made of plastic.

RESEARCH METHODOLOGY

For the purpose of the study surveys were conducted at the distributor and

retailer warehouses across different cities of Rajasthan. The survey sheet (a

sample copy is attached) were prepared according to the objectives of the

project and was administered accordingly. The data gathered through this

exercise became the primary data. The survey sheet was accompanied by

discussions with dealers and retailers which provided an in-depth view of the

problems and challenges faced by them on the quality issues. Detailed notes

were prepared on the basis of these discussions.

Thus questionnaires and discussions were the two main

tools/instruments used.

The methodology was used to gather information and data related to the

quality problems faced by the distributors and retailers of coca-cola so as to

minimize the lead time of the product from factory to the point of purchase.

Some of the other sources used for the report were –

Company Documents- The documents provided by the company gave an

insight of the quality initiative of coca cola as well as provided the company

profile and the organizational chart. It also helped in generating the broad

parameters of the survey and the analysis thereafter.

Discussions- To prepare the guidelines of the study and to get the general

idea of the working of the organization and its different departments various

discussions and brain storming sessions were held with different departmental

heads at the kaladera plant.

Flow Diagram

Reception of Potable Water

Demineralization & Standardization of

Water

Adjustment of pH

Addition of sugar & syrup in the concentrate

Bottling

Preparation & Clarification

of Sugar Syrup

Mixing of Concentrate

Chemical Testing

HCCBP ltd is operating a bottling plant for the manufacture of sweetened

aerated beverages in kaladera industrial estate developed by RIICO, near

Kaladera village, Chomu Tehsil of Jaipur district, Rajasthan Plant is spread

over an area of about 20 acres.

The topography of the area is fairly flat. The elevation of the site is 492meters

above the mean sea level. The nearest towns are chomu & Jaipur. There is

no major river near the site and nearest water body in Mandha, Siker located

across. 12 KM north of the site. There several small and medium scale

industries around the plant.

Products Manufactured & Capacity:

Line1 - 600 bottles per minute (BPM) Returnable glass bottle (RGB) Multi

serve line.

Line2 - 400 bottles per minute (BPM). 300 ml Returnable Glass bottles (BPM)

Line 3 - 150 bottles per minute (BPM) 2lt. &500 ml mobile.

Major raw material - treated water, concentrate, sugar& carbon dioxide.

Raw Water Treatment - To get treated water for processing operations raw

water is conti9noeslu coagulated, flocculated and classified and then passed

through and carbon and micron filters.

Waste water treatment & disposal - Waste water from the facility is treated in

an ETPC capacity 960/dayconsisting of primary, secondary and tertiary

treatment units. Secondary treatment 70% of effluent is used for horticulture

inside the plant premi9ses and remaining 30% is used in processing units

after tertiary treatment (220 m/day capacity)

Domestic effluent is treated in specific tanks and disposed through soap pits.

Infrastructure & Utilities:-

1. Land and area

The facility is spread over 81000 square meter

2. Manpower

A total of 156 personnel will be employed for all activities Including

Production, warehouse administration, security and maintenance out of that

72 are full time.

3. Water supply and treatment

Water requirement are not by 3 bore wells on the site. Raw water is

disinfected by chlorine and treated in a reverse osmosis unit of 25 meter qub/

hour capacity to give treated water used for beverage making. Another steam

of Raw water id passed through disinfection, sand filtration plant and softening

plant to get soft waster which is used for bottle washing, boiler make up and

other uses.

3. Power- connected load for the plant will be 1660 kva, which will be fulfilled

by DG sets Max demand of the plant will be 1580 KVA.

Steam - steam requirements of the facility will be met by 2 boilers of 3 TPH &

2 TPH capacities respectively. One boiler and bottle washing. The system

includes fuel tanks, water feed tank and pump, and steam distribution and

condensate return system.

Fuel- Furnace oil will be used for power generating sets. Maximum for

consumption firing peak capacity will be 2500 lts./day in two boilers.

Consumption will be 4000 lts. /day and diesel & FO have separate tank farms.

HSD is stored in one tank of 50 MT capacities. Tank farm layout for diesel is

given in.

Compressed Air – The compressed air system consists of two sir compressor

and associated equipment such as sir dregs, filters etc. There are two

compressors with 1000 gm rating.

Chilling Plant- The chilled brine system of ammonia refrigeration section and

ammonia to propylene glycol system shall use ammonia as the primary

working fluid with glycol reticulation to the process users is syrup room and

beverage chillers.

Equipment includes- compressed, ammonia receivers and condensers, glycol

chillers, 30meter square glycol tank & associated pumps.

Material storage facilitated & warehouses - Various material handled

(including product raw materials) are given caustic, carbon dioxide, HSD and

FO are stored in dedicated storage vessels worth secondary containment

dyke areas. Carbon dioxide storage tank layout.

WHAT IS TPM ?

A SYSTEM DESIGNED FOR LOCAL MARKETS TO IDENTIFY & PRIORITIZE ISSUES TO MINIMIZE TIME & TEMPERATURE EXPOSURE FROM THE MANUFACTURE, STROAGE & HANDLING OF OUR

PRODUCTS TIME & TEMPRATURE MANAGEMENT OF ALL PRODUCTS

ESPECIALLY PET PACKS AND OTHER SENSITIVE ATTRIBUTES SUCH AS FLAVOUR & COLOUR

THE 4 PRODUCT LIFE CYCLE

PRODUCTION

WAREHOUSING

DISTRIBUTION

TRADE & MERCHANDISING

4 PHASES OF TPM

EDUCATE

EXECUTE

MONITOR

TPM TPM

IN IN

FOOD & BEVERAGES INDUSTRYFOOD & BEVERAGES INDUSTRY

In managerial economics one of the classifications of goods is In managerial economics one of the classifications of goods is

Durable goodsDurable goods

Non-durable goodsNon-durable goods

Perishable goodsPerishable goods

Food products & beverages (carbonated & non-alcoholic) falls inFood products & beverages (carbonated & non-alcoholic) falls in

category of perishable goods as these are susceptible to contamination.category of perishable goods as these are susceptible to contamination.

CLASSIFICATION OF GOODS

PERISHIABLE GOODSDURABLE GOODS NON-DURABLE GOODS

FOOD PRODUCTS & BEVERAGES

MAINTAIN

According to Ross, Total Product Management is integration of allAccording to Ross, Total Product Management is integration of all

functions and processes within the organization in order to achievefunctions and processes within the organization in order to achieve

continuous improvement of quality of product, or in other words, maintainingcontinuous improvement of quality of product, or in other words, maintaining

quality at every stage (procurement, processing, storage, logistics & retailing.)quality at every stage (procurement, processing, storage, logistics & retailing.)

TPM at Hindustan Coca-Cola Beverages Ltd., JaipurTPM at Hindustan Coca-Cola Beverages Ltd., Jaipur

Product PortfolioProduct Portfolio

RGB (Reusable glass bottles)RGB (Reusable glass bottles)

Coca-Cola, Fanta, Sprite, Limca, Thums-up, Kinley soda, Maaza, SportCoca-Cola, Fanta, Sprite, Limca, Thums-up, Kinley soda, Maaza, Sport

Cola, Canada DryCola, Canada Dry

PET (0.5 lit, 1.5 lit, 2 lit)PET (0.5 lit, 1.5 lit, 2 lit)

Coca-Cola, Fanta, Sprite, Limca, Thums-UpCoca-Cola, Fanta, Sprite, Limca, Thums-Up

Can (330 ml)Can (330 ml)

Coca-Cola, Fanta, Sprite, Thums-UpCoca-Cola, Fanta, Sprite, Thums-Up

Tetra Pack (200 ml)Tetra Pack (200 ml)

MaazaMaaza

Parameters of TPMParameters of TPM

BBD (Best Before Date) – It is the date whichBBD (Best Before Date) – It is the date which

assures consumer that product is fit forassures consumer that product is fit for

consumption.consumption.

PACKAGING MATERIALPACKAGING MATERIAL BEST BEFORE DATEBEST BEFORE DATE

(BBD)(BBD)

RGBRGB 180 DAYS180 DAYS

PET (2 Lit, 1.5 Lit)PET (2 Lit, 1.5 Lit) 90 DAYS90 DAYS

PET (0.5 Lit)PET (0.5 Lit) 60 DAYS60 DAYS

CAN (except diet coke)CAN (except diet coke) 60 DAYS60 DAYS

TETRA PACKTETRA PACK 180 DAYS180 DAYS

TPM at Processing LevelTPM at Processing Level

Testing product for Testing product for

Gas volumeGas volume

AppearanceAppearance

pHpH

Packaging materialPackaging material

TPM at Warehouse LevelTPM at Warehouse Level

Following FIFO systemFollowing FIFO system

Keeping an eye on focus, clearance & dispose stockKeeping an eye on focus, clearance & dispose stock

Monitoring for BBD & DODMonitoring for BBD & DOD

TPM at Distributor & Retailer LevelTPM at Distributor & Retailer Level

Continuous monitoring for BBD & DODContinuous monitoring for BBD & DOD

Maintaining FIFO systemMaintaining FIFO system

Avoiding sunlight exposureAvoiding sunlight exposure

Technological advancement and globalization resulted entire world asTechnological advancement and globalization resulted entire world as

global village . The only way to survive in global market is to offer best qualityglobal village . The only way to survive in global market is to offer best quality

of product and services . Total quality management , just in time , economicof product and services . Total quality management , just in time , economic

order quantity , E.R.P, M.R.P And Total product management are importantorder quantity , E.R.P, M.R.P And Total product management are important

tool which can ensure best quality product tool which can ensure best quality product

aggressive marketing strategies and heavy advertising can saleaggressive marketing strategies and heavy advertising can sale

product once but its quality which is responsible for frequent purchase product once but its quality which is responsible for frequent purchase

Total product Management is need of hour and each company has toTotal product Management is need of hour and each company has to

ensure quality wise its product are bestensure quality wise its product are best

The project was divided into four categories namely Jaipur, Jodhpur, Udaipur

and Ajmer. I was assigned the Udaipur division, which included the areas of

Udaipur, Chittorgarh, Mt. Abu, Alwar, Bhilwara, Dholpur and other parts of

eastern and north eastern Rajasthan.

Territory Division of the Project

JAIPUR UDAIPUR JODHPUR AJMER

FINDINGS

With the help of questionnaires we found out the average age of PET and

RGB at the distributors and retailers warehouse at the places we toured. The

findings of the various distributors and retailers have been complied in the

charts below.

AVERAGE AGE OF COCA-COLA PRODUCTS AT THE

DISTRIBUTOR LEVEL

AVERAGE AGE OF COCA-COLA PRODUCTS AT THE RETAILER LEVEL

Competetive analysis of RGB

29

16

97

54

0

20

40

60

80

100

120

2003 2004 Quarter'03 Quarter'04

Days

Competitive analysis of PET

3027

8285

0

10

20

30

40

50

60

70

80

90

2003 2004 Quarter'03 Quarter'04

Days

Competetive analysis of Kinley water

45

112107

104

0

20

40

60

80

100

120

2003 2004 Quarter'03 Quarter'04

Day

s

Competetive analysis of CAN

79

70

75 75

64

66

68

70

72

74

76

78

80

2003 2004 Quarter'03 Quarter'04

Day

s

Sale per day in May'04 in different Areas

0

100

200

300

400

500

600

Tonk Road Raja Park Malviya Nagar Station Road Sodala C-scheme

AREAS

PROD

UCTS

Thumsup Coca-cola Limca Sprite Maaza

TOTAL PRODUCT MANAGEMENT AT DIFFERENT LEVEL

Production:-

Management should be efficient enough in order to minimize the

wastage and to increase and optimize the productivity.

Proper training should be given to the worker.

Proper material holding from the raw material to the finished goods.

Production is done in such a way that the product is made should have

proper label, date of manufacturing and it should be hygiene and the

packaging should be proper.

Warehouse:-

In warehouse the goods are kept properly. It should be kept clean in

shade not in open and direct sunlight should not fall on stock specially on

Limca and Fanta because it change the colour and taste. Proper board should

be made for every lot of stock.

The board contains the following:-

1) Lot number

2) Date of manufacturing

3) Date of Dispatch (DOD)

4) Best before date (BBD)

5) Quantity of goods

Distribution:-

Note arrival time of truck and departure time from plant

Check conformity of brand/pack against indent

Note date code & segregate date wise and tag

Select cool – ventilated area of low temperature

Move older lot for first out dispatch

Improve storage condition – godown/layout

Check stock against target& trend

Decide order – dispatch schedule by brand/pack

Ensure fifo practice by agent

Create awarness of TPM specifically PET- maaza- sprite

Rationalise route and brand time table (small vehicle)

Do not kill or over order stocks

Personality supervise date code – check – all products

BBD lapse is a direct revenue hit

Report high risk stock – take suitable action

Demonstrate – educate – enforce FIFO at pos along with the daily

route activity

Be polite but firm about agent’s and retailer’s negligence . Don’t let

replacement be taken for granted

ROLL OUT PLAN

Make deadlines

Dispatch schedule of distributors – firm numbers

Direct route sale plan

Calculate stock level against plan

Work reorder plan for brand pack or action of cxcess stock well in

advance

FOR EXAMPLE:-

BOARD FOR RGB MONTH MARCH ‘05

PATICULERS THUMPS UP COCA-COLA LIMCA SPRITE FANTA

LOT NO. 1ST 1ST 3RD 1ST 4TH 2ND

DATE OF MFG. 02/03/05 04/03/05 03/03/05 02/03/05 04/03/05

DATE OF DISPATCH 02/06/05 04/06/05 03/06/05 02/06/05 04/06/05

BEST BEFORE DATE 02/09/05 04/09/05 03/09/05 02/09/05 04/09/05

QUANTITY OF GOODS 500 250 150 120 80

FIFO method should be follow while placing the stock so it is easy for shipping

department at the time of dispatch, so the old stock is not remain in

warehouse and become BBD stock. FIFO method is strictly followed in

shipping department. The stock is reach to the distributor point with in

dispatch out date (DOD) is half of best before date (BBD). DOD is very

important. It is the maximum time allowed for reaching the goods from

production to distributor.

Proper receiving of goods from company and maintain the record of each

stock.

The following step is maintained:-

1) Record for stock received.

2) Stock is placed in such a way that FIFO method is follow.

3) Ageing analysis board should be maintained regularly.

4) Proper ventilation and lighting should be there.

5) Place should be free from insects and pests.

6) Dry and proper temperature should be maintained.

7) Proper management of product delivery to retailer.

We do the retailer’s survey in which we see the manufacturing date of

each brand present at retailer’s shop. From this we conclude that this

product is BBD or not, if it is BBD then, it means that the sale of this flavor

is not very good and this flavor is not liked by the consumer. If the product

is fresh not BBD then the sale of product is good because in this business

the flavor is most important element. In this survey we inform the

distributor to replace the BBD product. This process helps management to

decide which flavor is more popular & which is less popular.

We also conclude that Thumsup and Limca (RGB) flavor are more wanted

or sale at juice center. 2L PET is more at provision store and department

store. In rural area RGB’s Selling is more because it cost Rs. 35 and give

2L in comparision to 300 ml and 500 ml and the quantity is also sufficient

for family members. In this summer sale of 2L PET of Thumsup and Limca

is more because in comparison of 300 ml and 500 ml, 2L cost less.

RECCOMENDATIONS

After the completion of two months on the project the above findings were

presented to the officials of Coca-Cola along with various recommendations

based on the findings of the project. The recommendations were based on a

case to case basis of various distributors and retailers and follow up action

was also taken on various occasions.

As it has been depicted in the graph above the average age of the products

had declined in an average in 2003 as compared to 2002 which is necessary

for the TQM Phase III Certification for which the Kaladera plant was striving.

The above report generated by us was presented to the higher authorities of coke to

lay claims for the certification, the decision on which was pending while we finished

the project.