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Oct 28, 2014
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PRESENTED BY
PLATINUM GROUPMEMBERS NAME
SYED HASNAIN AHMED
WAQAS MUMTAZKHALID SHAH
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The Coca-Cola company was originally established as the J.S. Pemberton Medicine company, a co-partnership between Dr. John Stith Pemberton and Ed Holland.
The company is best known for its flagship product Coca-Cola invented by pharmacist John Stith Pemberton in 1886.
The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.
HISTORY
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The Coca-Cola Company is the world's largest beverage company.
It is no.1 brand according to fortune 2009 survey.
The company operates a franchised distribution system dating from 1889.
The Coca-Cola Company is headquartered in Atlanta, Georgia.
Its stock is listed on the NYSE (New York Stock Exchange).
Its current chairman and CEO is Muhtar Kent.
Key Result Area - KRA is the basis of performance management at Coca-Cola Company.
HISTORY
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• Coca-Cola is a carbonated drink introduced in 1886• Ingredients-
-sugar
-caffeine
-phosphoric acid (a mineral acid)
-caramel color
-natural flavorings
-carbonated water• A sweet soft drink sold world wide
What is it?
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• People get addicted to caffeine• The Coca-Cola company spends trillions of
dollars on advertising • It is delicious and refreshing• It is one of the most bought soft drinks in the
world• It used to be used as a medicinal product• You can buy it anywhere• The company is worth $67.5bn and was
named the most valuable brand
Why is it so famous?
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Total number of Coca-Cola Products
3,500
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Number of worldwide Coke employees
150,900
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WAQAS MUMTAZ
WELCOME TO NEXT PRESENTATOR
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MISSION STATMENT:
The cocacola company's mission statement is: Remind Cocacola is the read thing but their
motto now has changed to 'To benefit and refresh everyone who is touched by our business.
Also Coca cola would hope to provide the best quality drink for everyone.all the employees working for them being at their top fulliest..
MARKETING PLAN
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MARKETING: marketing is the role used by the business to plan,price,promote
and distribute products/services to indiviuals.the coca cola company's marketing includes:
1)situational analysis 2)target market 3)objectives/Goals 4)marketing strategies and the marketing mix 5)monitoring and controlling 6)Situational Analysis
The coca cola comapny has been operating for over a century
and its highly successful.it is currently in the renewal level of
the post-maturity stage in the business life cycle.
MARKETING PLAN
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KHALID SHAH
WELCOME TO NEXT PRESENTATOR
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• A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage.
3 Major Steps:1. Analysis
2. Planning
3. Execution
MARKETING STRATEGIES
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1. Analysis - Analyzing the organization, customers, competitors and the business environment in which we operate.
2. Planning - Match between the business environment and our mission and values. This stage focus on two steps: develop products and services with a sustainable competitive advantage, and design an attractive brand.
3. Execution - In order to communicate our improved value proposition, the communication tactics of public relations, advertising, sales promotion, direct marketing, guerrilla marketing, e-marketing and others should be employed.
Explanation Of 3 Major Steps
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Coca-Cola’s Marketing Strategies
Acceptability - Through effective marketing, ensuring Coca-Cola brands are an integral part of consumer's daily lives, making Coca-Cola the preferred beverage everywhere.
Affordability - Coca-Cola guarantees it offers the best price in terms of value for money.
Availability - Making sure that Coca-Cola brands are available anywhere people want refreshment, a pervasive penetration of the marketplace.
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